ONAR Signs Definitive Agreement to Acquire AI-Powered Marketing Intelligence Platform Retina.ai, Trusted by Unilever, Dollar Shave Club & More

Rhea-AI Summary

ONAR (OTCQB: ONAR) has signed a definitive agreement to acquire Retina.ai, an AI-powered marketing intelligence platform. The company plans to merge Retina.ai with its predictive analytics platform, Cortex, under ONAR Labs venture studio.

Retina.ai's platform, which is used by major brands like Unilever and Dollar Shave Club, specializes in predicting customer lifetime value and optimizing marketing ROI. The integration will enhance ONAR's ability to predict profitable customers before campaign deployment and provide real-time analytics.

The merger aims to strengthen ONAR's tech capabilities through deep-learning CLV prediction, churn forecasting, and campaign-level ROI modeling. The acquisition will also create new revenue streams through SaaS subscriptions across ONAR's brand portfolio.

Positive

• Strategic acquisition of established AI platform used by major consumer brands
• Enhancement of existing Cortex platform with advanced predictive analytics capabilities
• New revenue potential through SaaS subscription model across ONAR's client base
• Improved ability to predict customer lifetime value and optimize marketing ROI

Negative

• Financial terms and acquisition cost not disclosed
• Integration challenges may arise when merging two complex AI platforms
• Potential execution risks in cross-selling new services to existing clients

News Market Reaction

-25.99%

1 alert

-25.99% News Effect

On the day this news was published, ONAR declined 25.99%, reflecting a significant negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Miami, FL, July 17, 2025 (GLOBE NEWSWIRE) -- ONAR Holding Corporation (OTCQB: ONAR), a fast-growing marketing-technology company and network of performance-driven agencies, today announced it has signed a definitive agreement to acquire Retina.ai, an AI-powered marketing intelligence platform that predicts customer value early in the lifecycle and unlocks higher return on every marketing dollar. ONAR plans to merge Retina.ai with its predictive analytics platform, Cortex, which is part of its ONAR Labs venture studio.

The merger of Retina.ai’s platform with Cortex’s machine learning engine will enable ONAR’s agencies to give brands real-time visibility into which customers will become their most profitable — before the first campaign dollar is spent. The Retina.ai platform is already relied on by leading consumer names including Unilever, Dollar Shave Club, quip, Madison Reed, SmartyPants Vitamins, Born Primitive, and Liquid I.V.

“Integration and measurement are the bedrock of smart marketing,” said Claude Zdanow, Chief Executive Officer of ONAR. “Retina.ai is a jewel in our tech stack. Combining it with Cortex sharpens our targeting, accelerates our growth initiatives, and ultimately magnifies long-term shareholder value.”

Strategic Highlights

• Instant AI Upgrade – Adds deep-learning CLV prediction, churn forecasting, and campaign-level ROI modeling to every ONAR engagement.
• Cross-Sell Powerhouse – Opens new revenue streams as Retina.ai’s SaaS subscriptions roll out across ONAR’s brand roster.
• Data-Driven Culture – Unifies first-party and third-party data to give ONAR clients boardroom-ready insights in minutes, not months.

The terms of the acquisition are not disclosed.

About Retina.ai
Retina.ai is an AI-driven SaaS platform that ingests a brand’s transaction, engagement, and demographic data to forecast customer lifetime value at the individual level. Marketers use these insights to acquire higher-value customers, optimize retention spend, and scale profitably.

About ONAR
ONAR (OTCQB: ONAR) is a leading marketing technology company and marketing agency network. The Company’s mission is to power unparalleled marketing services that drive revenue growth through an integrated, AI-driven approach. Committed to honor, candor, and best-in-class results, ONAR's agency network offers a range of digital marketing services including performance marketing & healthcare marketing. ONAR’s agencies focus on servicing middle-market and growth stage companies, and the Company is actively searching for agencies to acquire and become part of the network. Additionally, the Company’s technology incubator, ONAR Labs, is focused on identifying, developing, and commercializing innovative marketing technology solutions. For more information, visit www.onar.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on ONAR's current expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy, and financial needs. These statements are not historical facts and are inherently uncertain and outside of ONAR's control. Forward-looking statements include, among other things, statements regarding ONAR's expectations regarding its ability to achieve its financial and strategic goals, including surpassing $100 million in revenue and securing a NASDAQ listing; its ability to expand its client base and market share; and its ability to develop and launch new products and services. Actual results may differ materially from ONAR's expectations and projections due to various risks and uncertainties, including market conditions, competition, the ability to protect intellectual property, the ability to manage growth, changes in laws and regulations, and other factors described in ONAR's filings with the Securities and Exchange Commission. These forward-looking statements are made as of the date of this press release, and ONAR undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.

Media Contact:
Sara Scully
Marketing Manager
ONAR
213-437-3081
IR@onar.com 

FAQ

What companies are currently using Retina.ai's platform?

Retina.ai's platform is used by major consumer brands including Unilever, Dollar Shave Club, quip, Madison Reed, SmartyPants Vitamins, Born Primitive, and Liquid I.V.

How will ONAR integrate Retina.ai into its existing operations?

ONAR will merge Retina.ai with its Cortex predictive analytics platform under ONAR Labs venture studio, combining their machine learning capabilities to enhance customer value prediction and marketing ROI.

What are the main strategic benefits of ONAR's acquisition of Retina.ai?

The acquisition provides instant AI upgrade with deep-learning CLV prediction, creates new revenue streams through SaaS subscriptions, and enables unified first-party and third-party data analytics for faster client insights.

What is the value of ONAR's acquisition of Retina.ai?

The financial terms and value of the acquisition were not disclosed in the announcement.

How will this acquisition affect ONAR's marketing capabilities?

The acquisition will enable ONAR to predict customer profitability before campaign spending, enhance targeting precision, and provide real-time visibility into marketing performance through advanced AI analytics.