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OptimizeRx Corporation reports developments in healthcare technology for life sciences marketing, with updates centered on tools that connect pharmaceutical brands with healthcare professionals and patients. The company’s platform uses EHR-based access, omnichannel activation, the Dynamic Audience Activation Platform, and Micro-Neighborhood audiences to support HCP and direct-to-consumer engagement.
Recurring OptimizeRx news includes product and network launches, programmatic access to EHR advertising, privacy-safe identity resolution collaborations, quarterly and annual results, debt and share-repurchase actions, and board or leadership changes. Coverage also reflects the company’s focus on privacy-compliant audience targeting and campaign measurement across healthcare marketing channels.
OptimizeRx (Nasdaq: OPRX) reported strong 2025 results with full-year revenue of $109.4M (up 19% YoY) and adjusted EBITDA of $24.3M. Q4 revenue was $32.2M and Q4 adjusted EBITDA hit a record $12.0M. GAAP net income for 2025 was $5.1M.
The board authorized a $10M share repurchase program effective March 12, 2026, and updated 2026 guidance to $109–$114M revenue and $21–$25M adjusted EBITDA.
OptimizeRx (Nasdaq: OPRX) reported strong Q4 and full-year 2025 results with Q4 revenue $32.2M, full-year revenue $109.4M (19% YoY), and record Q4 net income $5.0M and Q4 adjusted EBITDA $12.0M. The board authorized a $10M share repurchase program and 2026 guidance was set to $109M–$114M revenue and $21M–$25M adjusted EBITDA.
Cash was $23.4M at year-end, operating cash flow improved, and the company reduced term loan principal by $2M.
OptimizeRx (Nasdaq: OPRX) will host a conference call on Thursday, March 5, 2026 at 4:30 p.m. ET to discuss fourth quarter results for the period ended December 31, 2025. A press release with the financial results will be issued before the call.
Access details include toll-free and international numbers, a webcast link, Conference ID 10206362, and a Call Me™ option. A replay will be available for 12 months in the company’s investors section.
OptimizeRx (Nasdaq: OPRX) announced a data collaboration with Experian on January 7, 2026 to map OptimizeRx Micro-Neighborhood® audiences to Experian’s identity graph.
The integration enables deterministic onboarding, curated audience activation, and measurement designed to reduce audience loss and improve audience quality in privacy‑safe DTC healthcare marketing. Micro-Neighborhood® audiences target at ZIP+9 level across 35+ million U.S. micro-neighborhoods and are portable across major media channels for omnichannel activation and reporting.
OptimizeRx (Nasdaq: OPRX) announced four new partner agreements on Dec. 17, 2025 that expand its point-of-care (POC) network, deepen exclusivity with key platforms, and increase total National Provider Identifier reach. Together the additions and renewals raise OptimizeRx’s unique NPI reach by 37%.
Key deals include an exclusive multi-year agreement with a high-demand e-prescribing platform, a new point-of-discharge partnership that extends access when treatment plans are finalized, and multi-year renewals with two top-performing EHR/eRx partners that secure premium inventory and greater visibility into future channel revenue.
OptimizeRx (Nasdaq: OPRX) reported third-quarter 2025 results showing continued revenue and profitability growth. Q3 revenue was $26.1 million (+22% YoY) and gross profit was $17.5 million (+30% YoY). GAAP net income was $0.8 million ($0.04 per share) versus a loss in prior-year Q3; non-GAAP net income was $3.9 million ($0.20 per diluted share). Adjusted EBITDA rose to $5.1 million. Cash and short-term investments totaled $19.5 million at September 30, 2025. The company raised FY2025 guidance to $105–$109M revenue and $16–$19M adjusted EBITDA, and introduced FY2026 guidance of $118–$124M revenue and $19–$22M adjusted EBITDA.
OptimizeRx (Nasdaq: OPRX) will hold a conference call to discuss second quarter results for the period ended June 30, 2025. The call is scheduled for Thursday, August 7, 2025 at 4:30 p.m. ET (1:30 p.m. PT); a press release with financial results will be issued prior to the call.
Dial-in details include toll-free 1-844-825-9789, international 1-412-317-5180 and Conference ID 10200608. A webcast and a Call Me™ option are available. A replay will be available for 12 months via the company Investors page at http://www.optimizerx.com/investors.
OptimizeRx (Nasdaq: OPRX) will hold a third quarter 2025 conference call on Thursday, November 6, 2025 at 4:30 p.m. ET to discuss results for the quarter ended September 30, 2025. Management will host the call, followed by Q&A. Financial results will be released in a press release prior to the call.
Call access includes toll-free and international numbers, a Call Me link and a live webcast; a replay will be available for 12 months on the company investor website.
OptimizeRx (NASDAQ:OPRX), a healthcare technology solutions provider specializing in connecting life sciences companies with healthcare professionals and patients, has announced its participation in the 9th Annual Lake Street Capital Best Ideas Growth Conference. The event is scheduled for September 11, 2025, in New York, NY.
The company's management team will be available for meetings with institutional investors during the conference. Interested parties should contact their institutional representatives to arrange meetings.
OptimizeRx (NASDAQ: OPRX) has announced a strategic partnership with Lamar Advertising Company (NASDAQ: LAMR) to transform healthcare out-of-home (OOH) advertising. The collaboration integrates OptimizeRx's patented Micro-Neighborhood® Targeting (MNT) data with Lamar's nationwide advertising inventory, enabling precise targeting of healthcare audiences at the ZIP+4 level.
The partnership allows pharmaceutical and healthcare brands to leverage disease prevalence data for targeted OOH campaigns while maintaining privacy compliance. Key benefits include granular clinical geographic targeting, cost-effective scale compared to linear TV, nationwide reach across Lamar's network, measurable results, and strategic media mix integration.