Oracle Launches New Customer and Partner Offerings to Accelerate AI Adoption and Business Results With Oracle AI Factory

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Oracle (NYSE: ORCL) launched the Oracle AI Factory on October 14, 2025, a bundled set of customer and partner services designed to accelerate AI adoption and measurable business outcomes.

The offering includes AI education, playbooks and runbooks, Cloud Success Navigator, customer success managers, hands-on technical experts, AI Customer Excellence Centers, and fixed-scope AI Acceleration Services. Oracle positions the Factory to speed deployment using Oracle AI Agent Studio, Oracle AI Data Platform, Fusion Cloud Applications, and OCI. Early adopters named include Marriott, MTI, Etihad Salam, and Grupo Bimbo, which reported benefits such as reduced process complexity and improved cybersecurity.

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New Oracle AI Factory provides structured pathways to help customers and partners quickly realize tangible business value from AI

LAS VEGAS, Oct. 14, 2025 /PRNewswire/ -- Oracle today announced the launch of the Oracle AI Factory, a new comprehensive set of customer and partner support services that help organizations keep pace with the rapid advancements in AI. With tailored solutions and services focused on measurable outcomes, the Oracle AI Factory enables customers and partners to deploy AI faster, modernize their technology stack, and transform IT on a global scale.

While businesses are eager to implement AI, success depends on having the right approach. With the new Oracle AI Factory, Oracle meets customers wherever they are in their AI journey, helping transform bold AI visions into production reality. Oracle AI Factory focuses on helping customers use Oracle AI Agent Studio for Fusion Applications to build and deploy agents for rapid business results, unify data and simplify the entire AI lifecycle with the Oracle AI Data Platform, and accelerate embedded AI adoption for Oracle Fusion Cloud Applications.

Early adopters, including Marriott, MTI, Etihad Salam, and Grupo Bimbo, report that they are already realizing significant benefits with the Oracle AI Factory, including reduced process complexity, lower abandonment rates, standardized global operations, and improved cybersecurity.

"Oracle's AI-powered Fusion Cloud HCM suite has enhanced our approach to performance management, enabling faster, more consistent goal setting for our associates," said Elaine Engle, global officer, talent management and organizational capability, Marriott International. "It empowers our associates to develop clearer, more measurable goals that drive meaningful impact and results for our organization."

Oracle provides customers with everything they need to unlock the full potential of enterprise AI and has embedded AI across Oracle Cloud Infrastructure (OCI), Oracle Analytics, Oracle AI Database, Oracle Fusion Applications, and Oracle Industry Applications. The Oracle AI Factory delivers the support needed to stay at the leading edge of advanced generative and agentic AI capabilities, driving meaningful business transformation.

Focused on removing the limits on how customers achieve success, Oracle AI Factory provides: 

• AI Education and Training – programs that upskill employees and drive change management.
• AI Playbooks and Runbooks – prescriptive guides for successfully implementing AI solutions across Oracle Fusion Applications and OCI.
• Cloud Success Navigator – a digital engagement platform that helps customers design, implement, and accelerate their AI roadmaps.
• Customer Success Managers – experts who help organizations identify and adopt the right AI functionality.
• AI Tools, Use Cases, and References – a curated collection of proven tools, use cases, and references from customers that have already found success with AI.
• AI Customer Excellence Centers – global centers where customers can test-drive AI use cases using their own data.
• Oracle Technical Experts – hands-on resources to design, develop, and deploy custom AI use cases.
• AI Acceleration Services – simple, fixed-scope offerings to rapidly scale adoption, with pre-built agents and use cases.

"AI's rapid evolution presents significant economic opportunities, and Oracle is uniquely positioned to help customers and partners accelerate AI innovation with a comprehensive, integrated stack across analytics, applications, database, and infrastructure," said Gary Miller, customer success officer and executive vice president, Oracle. "The Oracle AI Factory unifies these elements to transform cutting-edge technologies into practical business solutions that deliver tangible value securely and cost-effectively."

Additional resources:

• Learn more about the Oracle AI Factory
• Read the latest on the general availability of Oracle Cloud Success Navigator
• Learn more about Oracle AI

About Oracle AI World
Oracle AI World is where customers and partners discover the latest product and technology innovations, see how AI is being applied across industries, and connect with experts and peers. Attendees will gain practical tips and insights to drive immediate impact within their organizations and explore how Oracle is helping unlock the full potential of cloud and AI. Join the event to see new capabilities in action and hear from thought leaders and industry movers. Register now at oracle.com/ai-world or follow the news and conversation at oracle.com/news and linkedin.com/company/oracle.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

 

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SOURCE Oracle

FAQ

What is the Oracle AI Factory announced by Oracle (ORCL) on October 14, 2025?

The Oracle AI Factory is a bundled set of customer and partner services—training, playbooks, Cloud Success Navigator, experts, and fixed-scope acceleration—to speed enterprise AI adoption.

Which Oracle products does the Oracle AI Factory use to accelerate AI for ORCL customers?

It leverages Oracle AI Agent Studio, Oracle AI Data Platform, Fusion Cloud Applications, Oracle AI Database, Oracle Analytics, and Oracle Cloud Infrastructure (OCI).

Which customers were named as early adopters of Oracle AI Factory in the October 14, 2025 announcement?

Oracle named Marriott, MTI, Etihad Salam, and Grupo Bimbo as early adopters reporting benefits.

How does the Oracle AI Factory support faster AI deployment for ORCL customers?

It provides prescriptive playbooks, hands-on technical experts, Customer Success Managers, AI Customer Excellence Centers, and pre-built agents and use cases for rapid deployment.

Does the Oracle AI Factory offer training and change management for customers?

Yes. The offering includes AI education and training programs designed to upskill employees and drive change management.

What business benefits did Oracle say early adopters saw from Oracle AI Factory?

Oracle reported early adopters experienced reduced process complexity, lower abandonment rates, standardized global operations, and improved cybersecurity.