Salam Taps Oracle to Optimize Business Operations and Innovate with New Service Offerings

Rhea-AI Summary

Salam, a leading Saudi telecom provider, has partnered with Oracle Communications for managed services to support its digital transformation. This collaboration aims to enhance operational excellence and improve customer experience, aligning with Saudi Arabia's Vision 2030 mission. Oracle will provide critical support for managed IT operations, performance management, and service quality improvement.

Salam has implemented components of Oracle Cloud Scale Monetization, Oracle Unified Operations, and Oracle Sales CRM to replace legacy systems. This integration enables Salam to launch, orchestrate, and monetize new offerings more efficiently. Future phases will leverage Oracle Communications solutions to fast-track new digital services, including 5G-enabled streaming, AR/VR gaming, and IoT-connected devices.

Positive

• Partnership with Oracle Communications for managed services to support digital transformation
• Implementation of Oracle Cloud Scale Monetization, Unified Operations, and Sales CRM to replace legacy systems
• Improved ability to launch and monetize new offerings efficiently
• Planned expansion into 5G-enabled services, AR/VR gaming, and IoT-connected devices

Negative

• None.

Insights

Technology Analyst

Oracle's partnership with Salam marks a significant step in the Saudi telecom provider's digital transformation journey. This collaboration is poised to have a substantial impact on Salam's operational efficiency and service delivery. By leveraging Oracle's managed services, Salam is positioning itself to better navigate the rapidly evolving telecom landscape.

The implementation of Oracle's Cloud Scale Monetization and Unified Operations solutions is particularly noteworthy. This modular, pre-integrated stack approach is a game-changer in the telecom industry. It allows for faster deployment of new services and reduces the complexity and cost associated with traditional system integrations. This agility is important in the competitive 5G era, where time-to-market can make or break a telco's market position.

Looking ahead, Salam's plans to utilize Oracle's solutions for launching 5G-enabled services like streaming, AR/VR gaming and IoT-connected devices are ambitious. These initiatives align well with global telecom trends and could potentially open up new revenue streams for Salam. However, the success of these ventures will depend on factors such as market readiness, infrastructure development and effective monetization strategies.

While the partnership shows promise, it's important to note that digital transformations of this scale often face challenges in implementation and adoption. Salam will need to ensure seamless integration of Oracle's solutions with its existing systems and effectively manage the organizational change that comes with such technological shifts.

Financial Analyst

This partnership between Salam and Oracle represents a strategic move that could significantly impact Salam's financial performance in the medium to long term. The focus on operational efficiencies through Oracle's managed services is likely to result in cost savings for Salam, potentially improving its profit margins.

The implementation of Oracle's integrated stack solutions is a double-edged sword from a financial perspective. While it requires upfront investment, it has the potential to reduce long-term IT costs by eliminating the need for complex, custom integrations. This approach could lead to a lower Total Cost of Ownership (TCO) for Salam's IT infrastructure over time.

The ability to rapidly launch and monetize new services, particularly in the 5G space, opens up significant revenue opportunities for Salam. However, it's important to consider the capital expenditure required for 5G infrastructure development, which can be substantial. The return on this investment will depend on market adoption rates and Salam's ability to effectively monetize these new services.

From an investor's perspective, this partnership signals Salam's commitment to technological advancement and market competitiveness. However, it's important to monitor key financial metrics in the coming quarters to assess the actual impact of this digital transformation on Salam's bottom line. Investors should look for improvements in operational efficiency ratios, revenue growth from new services and overall profitability as indicators of the partnership's success.

Market Research Analyst

The collaboration between Salam and Oracle is strategically aligned with the broader market trends in the telecom industry, particularly in the Middle East. This partnership addresses the growing demand for digital transformation and 5G services in Saudi Arabia, which is a key focus of the Kingdom's Vision 2030 initiative.

The telecom market in Saudi Arabia is highly competitive, with players like STC and Mobily vying for market share. Salam's move to enhance its operational efficiency and service offerings through this partnership could potentially strengthen its competitive position in the market. The ability to quickly launch new services, especially in the 5G space, could be a significant differentiator for Salam.

However, it's important to consider the market readiness for advanced services like AR/VR gaming and IoT-connected devices in Saudi Arabia. While there's growing interest in these technologies, mass adoption may take time and will depend on factors such as infrastructure development, pricing strategies and consumer education.

The focus on customer experience improvement through this partnership is particularly relevant in the current market context. With customer churn being a significant challenge in the telecom industry, Salam's efforts to enhance service quality and delivery could potentially improve customer retention rates and lifetime value.

Looking at broader market trends, Salam's move aligns with the global shift towards cloud-based, agile IT infrastructure in the telecom sector. This approach allows for greater flexibility and scalability, which are important in the rapidly evolving digital services landscape. If executed effectively, this strategy could position Salam as a forward-thinking player in the Saudi telecom market.

Oracle Communications managed services to support reliable service delivery and performance for critical IT systems  

RIYADH, Saudi Arabia and AUSTIN, Texas, July 25, 2024 /PRNewswire/ -- Salam, a leading Saudi telecom provider, has awarded Oracle a managed services agreement to support its ongoing digital transformation. The collaboration will help Salam expedite operational excellence and enhance the experience it provides customers. These efforts will also further Salam's contributions to the Kingdom's Vision 2030 mission, which includes making Saudi Arabia a more connected and digitized nation.

Oracle Communications Consulting will provide critical support and guidance for managed IT operations, performance management, and service quality improvement. Using an Information and Communication Technology (ICT)-focused approach, Oracle will help Salam increase operational efficiencies, proactively identify and address potential issues, and enable seamless service delivery to its end customers.

"Oracle's technologies and managed services are accelerating our time to market for 5G," said Ahmed Al-Anqari, CEO of Salam. "As a Saudi-born company, Salam is at a digital transformation milestone in its journey. Our focus is on contributing to the advancement of KSA's ICT sector by enhancing our managed services among many other strategic initiatives. This will enable us to better serve the unique demands of our broad and growing customer base and be future-proof starting today."

A stacked advantage
Salam recently implemented components of Oracle Cloud Scale Monetization and Oracle Unified Operations, plus Oracle Sales CRM, to replace its legacy systems with a modular pre-integrated stack. This integration helps avoid the costly and time-consuming process of complex integrations with a high level of customization. With Oracle, Salam can launch, orchestrate, and monetize new offerings as the market demands. Future phases will take advantage of other Oracle Communications solutions to fast-track new digital services, such as 5G-enabled streaming, AR/VR gaming, and IoT-connected devices.

"Our close collaboration with Salam will help to diversify the company's revenue streams and strengthen its reputation as an innovator in the Middle East," said Ajay Goyal, group vice president, Oracle Communications. "In the fast-changing telco landscape, a cohesive managed services approach to systems, processes, and integrations is critical to the delivery of profitable services and, ultimately, a superior customer experience. We are dedicated to supporting Salam's business transformation goals by providing exemplary operational service, and product and network expertise."

To learn more about Oracle Communications industry solutions visit LinkedIn.

About Salam
Salam (formally ITC) is a leading Saudi-based telecom provider offering next-generation ICT solutions for broadband, connectivity, cloud computing, managed services, security services, satellite services, and internet services for government, businesses, wholesale, and consumer sectors. The company focused on helping businesses be smarter, more digital, more integrated, and more secure.

About Oracle Communications
Oracle Communications provides integrated communications and cloud solutions for Service Providers and Enterprises to accelerate their digital transformation journey in a communications-driven world from network evolution to digital business to customer experience. www.oracle.com/communications

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

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SOURCE Oracle

FAQ

What is the purpose of Salam's partnership with Oracle Communications (ORCL)?

Salam partnered with Oracle Communications to support its digital transformation, enhance operational excellence, and improve customer experience. Oracle will provide managed services for IT operations, performance management, and service quality improvement.

How will Oracle's solutions benefit Salam's business operations?

Oracle's solutions will help Salam increase operational efficiencies, proactively identify and address potential issues, and enable seamless service delivery to customers. The integration of Oracle's products allows Salam to launch, orchestrate, and monetize new offerings more efficiently.

What new services is Salam planning to introduce with Oracle's support?

Salam plans to introduce new digital services such as 5G-enabled streaming, AR/VR gaming, and IoT-connected devices using Oracle Communications solutions in future phases of their collaboration.

How does Salam's partnership with Oracle (ORCL) align with Saudi Arabia's Vision 2030?

The partnership aligns with Saudi Arabia's Vision 2030 by contributing to the advancement of the country's ICT sector and helping to make Saudi Arabia a more connected and digitized nation through improved telecom services and digital offerings.