Samsonite Europe Unpacks New Oracle Cloud Solutions to Serve Global Travelers
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Samsonite's adoption of Oracle's mobile retail POS system represents a strategic move to enhance operational efficiency and customer service. The integration of Oracle Retail Xstore Point-of-Service systems across European stores is indicative of the retail industry's broader shift towards omnichannel capabilities. By leveraging this technology, Samsonite is likely to see increased sales conversion through improved in-store customer experiences and inventory management. This could potentially lead to positive financial outcomes, reflected in future earnings reports. The emphasis on a seamless omnichannel experience is in line with consumer expectations for fluidity between online and brick-and-mortar shopping experiences.
The implementation of Oracle's retail and cloud infrastructure solutions by Samsonite underscores the importance of digital transformation in the retail sector. The use of Oracle Retail Xstore Office and Oracle Retail Order Broker Cloud Service, supported by Oracle Cloud Infrastructure, suggests a robust framework for Samsonite to centralize its operations. This centralization is likely to result in reduced operational costs and improved inventory visibility, which are critical factors in maintaining a competitive edge. Additionally, the development of Bagsupport, a luggage-as-a-service app, indicates Samsonite's innovative approach to addressing industry-specific challenges such as luggage claims and repairs, potentially opening new revenue streams and enhancing brand loyalty.
Investors should monitor the financial impact of Samsonite's technological investments in Oracle's solutions. The capital expenditure on these systems and the subsequent operational savings will be key factors in assessing the return on investment. Streamlining operations could lead to margin improvements, while the focus on enhancing customer experiences may drive top-line growth. The long-term success of these initiatives will hinge on their ability to adapt to changing consumer behaviors and the increasing importance of data security and privacy in cloud-based solutions. It will be crucial to evaluate how these technology adoptions impact Samsonite's market share, particularly against competitors who may also be investing in similar capabilities.
Iconic luggage retailer streamlines business operations and enhances customer experiences with Oracle's retail and cloud infrastructure solutions
"Whether in-store or online, we are committed to giving both our staff and customers the best experience through technology," said Vincent Van Der Schueren, IT Director of Digital Wholesale & D2C, Samsonite Europe. "With Oracle's mobile retail POS system, we are taking one more step in this journey. Together with our existing Oracle Cloud solutions, we empower our associates with the information they need to give our customers more relevant, impactful interactions while also helping move inventory across channels."
Using Xstore together with its existing implementations of Oracle Retail Xstore Office and Oracle Retail Order Broker Cloud Service, built on the performance and security of Oracle Cloud Infrastructure (OCI), the luggage leader can streamline and centralize its back-office operations while putting valuable information in the hands of associates. With complete inventory visibility across channels, store staff can provide personalized service to shoppers and help ensure they get the products they are looking for.
"As a long-time customer of Oracle, we are committed to supporting Samsonite Europe in its continued omnichannel journey," said Alex Alt, executive vice president, Oracle. "Leveraging the latest Oracle Retail Cloud innovations, Samsonite Europe can continue to improve operational efficiency and automate best practices while ensuring customers get what they need when they want it."
Samsonite also used Oracle APEX to build Bagsupport, a luggage-as-a-service app, and is running the offering on OCI to support global scale with reduced downtime and costs. The app is designed to save airlines time and money by handling passenger claims and repairs for damaged luggage.
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