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Oracle OPERA Cloud Central Implements Additional Systems to Further Loews Hotels Delivery of Exceptional Guest Experiences

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Oracle (NYSE:ORCL) announced that Loews Hotels & Co is expanding its use of Oracle OPERA Cloud Central services across its U.S. properties. The unified hospitality platform connects property management, distribution, service interactions, loyalty, and sales, giving Loews a comprehensive view of data to support staff, guest service, and business performance.

Loews already uses Oracle Hospitality OPERA Cloud PMS, AI-powered Guest Engagement and Merchandising, Oracle Simphony Cloud POS, and Oracle Fusion Cloud ERP. The new OPERA Cloud Distribution and OPERA Cloud Loyalty capabilities are intended to optimize rates and inventory across channels and enable more personalized, incentive-driven direct bookings.

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Market Context

Placed alongside Oracle’s recent history—where largely positive news sometimes aligned with gains bu...
Analysis

Placed alongside Oracle’s recent history—where largely positive news sometimes aligned with gains but also preceded small declines—the Loews Hotels OPERA Cloud expansion adds another cloud adoption data point without yet challenging that mixed reaction pattern. With short interest described as low and insider activity trending toward Net Selling, investors may watch upcoming filings and results to see how new hospitality workloads scale within Oracle’s broader cloud and AI strategy.

Historical Context

5 past events · Latest: Jul 09 (Neutral)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Jul 09 Leveraged ETF launch Neutral +2.6% Launch of single-stock leveraged ETF providing -200% daily exposure to Oracle.
Jul 09 AI motorsport partnership Positive +2.6% Oracle joins IMSA Labs as Founding Partner to drive AI and motorsport innovation.
Jun 30 Product launch Positive -0.8% Introduction of Oracle Manager Edge AI coaching assistant within Oracle Fusion Cloud HCM.
Jun 29 Industry recognition Positive -0.5% Oracle Financial Services named Category Leader in four Chartis credit lending areas.
Jun 29 AI CX leadership Positive -0.5% Oracle named Leader in IDC MarketScape for AI-enabled utility customer experience solutions.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent Oracle headlines have mostly been positive, but share reactions have been mixed, with several small declines following recognition and product announcements.

Key Terms

erp
1 terms
erp technical
"Oracle Fusion Cloud Enterprise Resource Planning (ERP)."
ERP, or Enterprise Resource Planning, is a comprehensive software system that helps organizations manage and integrate core business processes such as finance, supply chain, and human resources in one unified platform. For investors, ERP systems can indicate how efficiently a company operates; strong and well-integrated systems often suggest good management and potential for sustainable growth.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Integrated sales, service, loyalty, and distribution capabilities give hotel brand a complete, connected hospitality platform to optimize operations and results

AUSTIN, Texas, July 14, 2026 /PRNewswire/ -- Loews Hotels & Co is adding Oracle OPERA Cloud Central services, to enhance distribution and guest recognition to its properties across the U.S. With a unified hospitality platform spanning property management, distribution, service interactions, loyalty and sales, Loews will be able to get a comprehensive view of its data and business to accelerate innovation that benefits its staff, guests, and bottom line.

"At Loews, we deliver personalized touches and exceptional experiences for our guests. Achieving that goal delivered by our team is aided by having the right data," said Dan Kornick, CIO, Loews Hotels & Co. "Oracle Hospitality will allow us to enhance our ability to leverage data by providing a centralized hub that ensures all our properties and team members are empowered with the information they need to exceed guest expectations."

Loews is already benefitting from Oracle Hospitality OPERA Cloud PMS, AI-powered Guest Engagement and Merchandising, Oracle Simphony Cloud Point of Sale, and Oracle Fusion Cloud Enterprise Resource Planning (ERP). With OPERA Cloud Distribution, Loews can seamlessly optimize rates, and ancillary services across every distribution channel—both direct and indirect—helping to accelerate the launch of promotions, move inventory faster, and reduce intermediary fees. Additionally, OPERA Cloud Loyalty will enable Loews to anticipate customer needs and preferences, encouraging direct bookings with personalized incentives.

"Loews Hotels is dedicated to approaching each moment of a guest's stay with thoughtfulness and care," said David Meltzer, senior vice president, Oracle Hospitality Sales. "These interactions start from the minute a guest books a room, through the second they check out. With a unified platform and data across core disciplines including distribution, loyalty, and property management, OPERA Cloud will further empower Loews team members to make each of these moments matter in creating better experiences for guests and drive efficiency, guest affinity and revenue growth."

To learn more visit www.oracle.com/Hospitality.

About Oracle Hospitality
Oracle Hospitality brings more than 45 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability, and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle's OPERA Cloud property management and distribution, Simphony point-of-sale, reporting and analytics, and Nor1 upsell solutions accelerate innovation, help increase revenue, help lower IT costs, and maximize operating efficiency. To learn more, please visit www.oracle.com/Hospitality.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

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SOURCE Oracle

FAQ

What did Oracle (NYSE:ORCL) announce about Loews Hotels on July 14, 2026?

Oracle announced that Loews Hotels is adding OPERA Cloud Central services across its U.S. properties. According to Oracle, this expansion unifies property management, distribution, service, loyalty, and sales data to help Loews improve guest experiences, staff support, and overall operational effectiveness.

How will Oracle OPERA Cloud Central help Loews Hotels improve guest experiences?

OPERA Cloud Central gives Loews a unified platform to use guest and operations data more effectively. According to Oracle, centralized information helps team members recognize guests, personalize interactions, and manage stays from booking through checkout, supporting the company’s focus on thoughtful, high-quality guest experiences.

Which Oracle Hospitality solutions does Loews Hotels already use before this new OPERA Cloud Central rollout?

Loews already uses Oracle Hospitality OPERA Cloud PMS, AI-powered Guest Engagement and Merchandising, Oracle Simphony Cloud Point of Sale, and Oracle Fusion Cloud ERP. According to Oracle, adding OPERA Cloud Central, Distribution, and Loyalty further connects these systems into a single, integrated hospitality technology stack.

How does OPERA Cloud Distribution benefit Loews Hotels’ pricing and inventory strategy?

OPERA Cloud Distribution lets Loews optimize rates and ancillary services across all direct and indirect channels. According to Oracle, this can accelerate promotion launches, help move inventory faster, and reduce intermediary fees by managing distribution from a single, integrated cloud-based platform.

What is the role of OPERA Cloud Loyalty for Loews Hotels guests?

OPERA Cloud Loyalty helps Loews anticipate customer needs and preferences using unified data. According to Oracle, the service supports personalized incentives that encourage direct bookings, allowing the brand to tailor offers more closely to individual guests and strengthen long-term guest relationships.

How does Oracle OPERA Cloud support Loews Hotels’ goal of data-driven personalization?

Oracle OPERA Cloud acts as a centralized hub for guest, operations, and distribution data. According to Oracle, this shared information across properties empowers Loews team members with the insights they need to exceed guest expectations and support revenue and efficiency goals.