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BUBS (ORKLY), the viral Swedish candy brand, is launching its first-ever U.S. retail pop-up experience in New York City's SoHo district. The "Sweeteasy" pop-up, located at 69 Mercer St., will run from September 25 through October 22, 2025, featuring exclusive Swedish candy flavors, merchandise, and interactive photo opportunities.
The pop-up celebrates the Swedish tradition of lördagsgodis (Saturday candy) and coincides with BUBS' major U.S. retail expansion into national chains including Target, Walmart, Kroger, Albertsons, CVS, Five Below, and Walgreens. The brand, established in 1992, gained international popularity in 2024 through TikTok, known for its distinctive chewy-meets-foamy texture and unique skull and oval designs.
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