BUBS Sweetens Up the Big Apple with First-Ever U.S. Pop-Up in New York City
BUBS (ORKLY), the viral Swedish candy brand, is launching its first-ever U.S. retail pop-up experience in New York City's SoHo district. The "Sweeteasy" pop-up, located at 69 Mercer St., will run from September 25 through October 22, 2025, featuring exclusive Swedish candy flavors, merchandise, and interactive photo opportunities.
The pop-up celebrates the Swedish tradition of lördagsgodis (Saturday candy) and coincides with BUBS' major U.S. retail expansion into national chains including Target, Walmart, Kroger, Albertsons, CVS, Five Below, and Walgreens. The brand, established in 1992, gained international popularity in 2024 through TikTok, known for its distinctive chewy-meets-foamy texture and unique skull and oval designs.
BUBS (ORKLY), il marchio svedese di caramelle diventato virale, presenta la prima esperienza pop-up al dettaglio negli Stati Uniti nella zona SoHo di New York. Il pop-up "Sweeteasy", situato al 69 Mercer St., si terrà dal 25 settembre al 22 ottobre 2025, offrendo gusti di caramelle svedesi inediti, merchandise e opportunità fotografiche interattive.
Il pop-up celebra la tradizione svedese del lördagsgodis (caramella del sabato) e coincide con l'espansione importante della vendita al dettaglio negli Stati Uniti di BUBS verso catene nazionali tra cui Target, Walmart, Kroger, Albertsons, CVS, Five Below e Walgreens. Il marchio, fondato nel 1992, ha guadagnato popolarità internazionale nel 2024 grazie a TikTok, noto per la sua texture distintiva morbida-mousse e per i suoi design unici a teschio e ovale.
BUBS (ORKLY), la marca de caramelos sueca viral, lanza su primera experiencia pop-up minorista en EE. UU. en el distrito SoHo de Nueva York. El pop-up "Sweeteasy", ubicado en 69 Mercer St., estará vigente desde 25 de septiembre al 22 de octubre de 2025, con sabores exclusivos de caramelos suecos, mercancía y oportunidades fotográficas interactivas.
El pop-up celebra la tradición sueca del lördagsgodis (caramelo de los sábados) y coincide con la importante expansión minorista de BUBS en los Estados Unidos hacia cadenas nacionales como Target, Walmart, Kroger, Albertsons, CVS, Five Below y Walgreens. La marca, fundada en 1992, ganó popularidad internacional en 2024 a través de TikTok, conocida por su textura distintiva que combina masticabilidad y espuma y por sus diseños de calavera y óvalo.
BUBS (ORKLY), 바이럴한 스웨디시 캔디 브랜드가 뉴욕 소호 지역에서 미국 내 최초 리테일 팝업 경험을 시작합니다. 'Sweeteasy' 팝업은 69 Mercer St.에 위치하며 2025년 9월 25일부터 10월 22일까지 진행되며, 독점적인 스웨디시 캔디 맛, 상품 및 인터랙티브한 사진 기회를 제공합니다.
이 팝업은 lördagsgodis (토요일 캔디)라는 스웨덴 전통을 기념하며 Target, Walmart, Kroger, Albertsons, CVS, Five Below, Walgreens 등 미국 내 주요 소매점으로의 대대적인 진출과 맞물립니다. 1992년에 설립된 이 브랜드는 2024년 TikTok을 통해 국제적으로 인기를 얻었고, 독특한 해골과 타원 모양의 질감으로 유명합니다.
BUBS (ORKLY), la marque de bonbons suédoise virale, lance sa première expérience pop-up de vente au détail aux États-Unis dans le quartier SoHo de New York. Le pop-up "Sweeteasy", situé au 69 Mercer St., sera ouvert du 25 septembre au 22 octobre 2025, avec des saveurs exclusives de bonbons suédois, des produits dérivés et des opportunités photo interactives.
Le pop-up célèbre la tradition suédoise du lördagsgodis (bonbons du samedi) et coïncide avec l'importante expansion de BUBS vers les chaînes nationales américaines telles que Target, Walmart, Kroger, Albertsons, CVS, Five Below et Walgreens. Fondée en 1992, la marque a gagné en popularité internationale en 2024 grâce à TikTok, grâce à sa texture distinctive qui est à la fois collante et mousseuse et à ses motifs uniques de crâne et d’ovale.
BUBS (ORKLY), die virale schwedische Süßwarenmarke, eröffnet ihre erste US-Einzelhandels-Pop-up-Erfahrung im SoHo-Viertel von New York City. Das Pop-up "Sweeteasy", liegt in der 69 Mercer St., und wird vom 25. September bis zum 22. Oktober 2025 laufen, mit exklusiven schwedischen Bonbon-Geschmacksrichtungen, Merchandise und interaktiven Fotomöglichkeiten.
Das Pop-up feiert die schwedische Tradition des lördagsgodis (Samstags-Süßigkeiten) und fällt mit der großen US-Einzelhandelsausdehnung von BUBS auf nationale Ketten wie Target, Walmart, Kroger, Albertsons, CVS, Five Below und Walgreens zusammen. Die 1992 gegründete Marke erlangte 2024 internationale Popularität durch TikTok und ist bekannt für ihre charakteristische klebrige-foamige Textur sowie für einzigartige Schädel- und Oval-Designs.
BUBS (ORKLY)، علامة الحلوى السويدية الفيروسية، تطلق أول تجربة pop-up للبيع بالتجزئة في الولايات المتحدة في حي سوهو بنيويورك. سيستمر pop-up "Sweeteasy"، الواقع في 69 Mercer St., من 25 سبتمبر حتى 22 أكتوبر 2025، مع نكهات حلوى سويدية حصرية وبضائع وفرص تصوير تفاعلية.
يحتفي البوب-أب بتقالة السويدية lördagsgodis (حلوى السبت) ويتزامن مع التوسع الكبير للبِيع بالتجزئة لـ BUBS في الولايات المتحدة إلى سلاسل وطنية مثل Target, Walmart, Kroger, Albertsons, CVS, Five Below و Walgreens. تأسست العلامة التجارية عام 1992، واكتسبت شهرة دولية في 2024 عبر TikTok، وتشتهر بنسيجها الفريد الملتصق النفخة مع تصميمات جمجمة وبيضاوية مميزة.
BUBS (ORKLY)，这家病毒式的瑞典糖果品牌，正在纽约市SoHo区推出其首次美国零售快闪体验。名为“Sweeteasy”的快闪店位于69 Mercer St.，将于2025年9月25日至10月22日营业，提供独家瑞典糖果口味、周边商品以及互动摄影机会。
此次快闪活动庆祝瑞典的lördagsgodis（周六糖果）传统，并恰逢BUBS向全国连锁店扩张至Target、Walmart、Kroger、Albertsons、CVS、Five Below和Walgreens等。该品牌成立于1992年，因2024年在TikTok上走红而享誉全球，以其独特的黏性泡沫口感以及头骨和椭圆形设计而闻名。
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The TikTok-famous Swedish candy brand invites fans to experience a Taste of Swedish Culture at its New York "Sweeteasy"
Open from Sept. 25 through Oct. 22, the Sweeteasy marks a major milestone for BUBS, offering
Highlights of the First-Ever
- Pick & Mix Candy Bar: Craft your ultimate candy bag with exclusive Swedish-only flavors plus the brand's new
U.S. lineup. - Sweeteasy Snap Spot: Capture the magic of the pop-up with a photo moment that's as playful as the candy itself.
- Exclusive Merch: Snag limited-edition BUBS-branded items available only at the pop-up perfect for showing off your Swedish candy devotion.
Event Details
- Where: 69 Mercer St., SoHo,
New York, NY 10012 - When: Sept. 25-Oct. 22, 2025
- Opening Day Hours: 12 p.m. to 7 p.m. on Sept. 25
- Daily Hours: 11 a.m. to 7 p.m. Monday-Saturday; noon to 5 p.m. Sunday
"Our first-ever
A Swedish favorite since 1992, BUBS became an international obsession in 2024 when TikTok fell in love with its chewy-meets- foamy texture and playful skull and oval designs. Already a household name across
For more information, visit https://us.bubs.se/en/ and follow @bubs_us on TikTok and Instagram.
About Orkla Snacks
Orkla Snacks is a leading Nordic and Baltic player in the snacking category, with a portfolio that spans snacks, confectionery and biscuits. Headquartered in
Media Contact:
Burson
BUBS.PR@bursonglobal.com
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SOURCE Orkla Snacks
FAQ
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