OUTFRONT and AWS USHER IN A NEW ERA FOR OUT-OF-HOME ADVERTISING
OUTFRONT (NYSE: OUT) announced a strategic partnership with AWS on October 15, 2025 to digitize and automate out-of-home (OOH) planning, buying, and measurement using AI-enabled workflows.
The collaboration uses AWS cloud and AI services plus MadConnect's Model Context Protocol to enable natural-language inventory queries, AI-agent buys (direct and programmatic), unified reporting, and cross-format inventory access for static and digital OOH. OUTFRONT has begun client discussions for omnichannel integration, with further developments to be announced as finalized.
OUTFRONT (NYSE: OUT) ha annunciato una partnership strategica con AWS il 15 ottobre 2025 per digitalizzare e automatizzare la pianificazione, l'acquisto e la misurazione dell'out-of-home (OOH) utilizzando workflow abilitati dall'IA.
La collaborazione utilizza AWS cloud e servizi IA, insieme al Model Context Protocol di MadConnect, per consentire ricerche di inventario in linguaggio naturale, acquisti tramite agente IA (diretti e programmatici), reporting unificato e accesso a inventari in formato misto per OOH statico e digitale. OUTFRONT ha avviato discussioni con i clienti per l'integrazione omnicanale, con ulteriori sviluppi che saranno annunciati non appena finalizzati.
OUTFRONT (NYSE: OUT) anunció una asociación estratégica con AWS el 15 de octubre de 2025 para digitalizar y automatizar la planificación, compra y medición de OOH (out-of-home) utilizando flujos de trabajo habilitados por IA.
La colaboración utiliza AWS Cloud y servicios de IA, además del Model Context Protocol de MadConnect, para permitir consultas de inventario en lenguaje natural, compras mediante IA (directas y programáticas), informes unificados y acceso a inventarios en formato cruzado para OOH estático y digital. OUTFRONT ha iniciado conversaciones con clientes para la integración omnicanal, con futuros desarrollos que se anunciarán una vez finalizados.
OUTFRONT (NYSE: OUT) 는 2025년 10월 15일 AWS와 전략적 파트너십을 발표하여 AI 기반 워크플로를 활용해 OOH(옥외 광고) 기획, 구매 및 측정을 디지털화하고 자동화했습니다.
협업은 AWS 클라우드와 AI 서비스, 그리고 MadConnect의 Model Context Protocol을 활용하여 자연어 인벤토리 질의, AI 에이전트 구매(직접 및 프로그래매틱), 통합 보고, 정적 및 디지털 OOH에 대한 포맷 간 인벤토리 접근성을 가능하게 합니다. OUTFRONT는 옴니채널 통합을 위한 고객 논의를 시작했으며, 최종 확정된 사항에 따라 추가 개발을 발표할 예정입니다.
OUTFRONT (NYSE: OUT) a annoncé le 15 octobre 2025 un partenariat stratégique avec AWS afin de numériser et d’automatiser la planification, l’achat et la mesure de l’affichage extérieur (OOH) grâce à des flux de travail habilités par l’IA.
La collaboration utilise le cloud AWS et les services d’IA, ainsi que le Model Context Protocol de MadConnect pour permettre des requêtes d’inventaire en langage naturel, des achats par IA (directs et programmatiques), des rapports unifiés et un accès à l’inventaire cross-format pour l’OOH statique et numérique. OUTFRONT a entamé des discussions avec les clients pour l’intégration omnicanale, d’autres développements seront annoncés une fois finalisés.
OUTFRONT (NYSE: OUT) gab am 15. Oktober 2025 eine strategische Partnerschaft mit AWS bekannt, um die Planung, den Einkauf und die Messung von Out-of-Home (OOH) mithilfe KI-gestützter Workflows zu digitalisieren und zu automatisieren.
Die Zusammenarbeit nutzt AWS-Cloud- und KI-Dienste sowie MadConnects Model Context Protocol, um natürliche Sprachabfragen zum Inventar, KI-Agenten-Einkäufe (direkt und programmatisch), einheitliche Berichte und quellformatübergreifenden Zugriff auf Inventar für statisches und digitales OOH zu ermöglichen. OUTFRONT hat begonnen, Kundengespräche zur Omnichannel-Integration zu führen, weitere Entwicklungen werden bekannt gegeben, sobald sie abgeschlossen sind.
OUTFRONT (NYSE: OUT) أعلنت شراكة استراتيجية مع AWS في 15 أكتوبر 2025 من أجل رقمنة وأتمتة تخطيط وشراء وقياس الإعلانات خارج المنزل (OOH) باستخدام سير عمل مدعوم بالذكاء الاصطناعي.
تستخدم الشراكة خدمات سحابة AWS والذكاء الاصطناعي إلى جانب بروتوكول سياق النموذج من MadConnect لتمكين استفسارات المخزون بلغة طبيعية، وعمليات شراء بواسطة وكيل AI (مباشرة وبرنامجية)، وتقارير موحدة، وإمكانية الوصول إلى المخزون عبر التنسيقات للOOH الثابت والرقمي. بدأت OUTFRONT مناقشات مع العملاء من أجل التكامل عبر القنوات، وسيُعلن عن مزيد من التطورات بمجرد الانتهاء منها.
OUTFRONT (NYSE: OUT) 于2025年10月15日宣布与AWS建立战略伙伴关系,利用AI驱动的工作流程数字化并自动化户外广告(OOH)的规划、购买和衡量。
该合作使用AWS云和AI服务,以及MadConnect的Model Context Protocol,以实现自然语言的库存查询、AI代理购买(直接和程序化)、统一报告以及面向静态与数字OOH的跨格式库存访问。OUTFRONT 已开始与客户就全渠道整合展开讨论,后续开发将一经敲定予以宣布。
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Insights
OUTFRONT's AWS and MadConnect partnership aims to digitize OOH planning, buying, and measurement via AI-enabled workflows.
OUTFRONT, AWS, and MadConnect are building an end-to-end cloud workflow to let agencies query inventory in natural language, place buys through AI agents, and centralize reporting and measurement. The collaboration explicitly targets both static and digital OOH and standardizes inventory for programmatic platforms and agentic workflows.
The plan depends on three disclosed elements: OUTFRONT's format, location, pricing, availability and audience indexing data; AWS's cloud and AI services; and MadConnect's Model Context Protocol-enabled connectivity layer that automates API orchestration. Execution risks include integration complexity across existing planning systems and the need for agencies and holding companies to adopt the new workflows; those dependencies are stated as ongoing discussions with key clients.
Watch for concrete integration milestones and client rollouts announced by the parties and for any finalized omnichannel integrations with holding companies, which the release says will be announced when finalized. Near-term impact will be visible as pilot integrations and inventory availability in programmatic channels; the release sets expectations for further announcements rather than immediate, quantified results.
Marks a Major Step Toward Digitizing and Automating OOH with AI-Enabled Workflows
The initiative will enable the planning, purchasing, and measurement of static and digital OOH inventory end-to-end using natural language via intelligent agents. This collaboration will position OUTFRONT at the forefront of OOH's digital transformation, creating new opportunities and advancing the way agencies and brands access, transact, and measure media in smarter, more efficient ways.
"This is not just a modernization effort, it's a structural leap for the OOH industry," said Premesh Purayil, Chief Technology Officer at OUTFRONT Media. "We're excited to tap into the flexibility, reliability, and scalability of the world's leading cloud, which will give agencies the ability to access OOH inventory in real time, execute buys through AI-native workflows, and measure campaign performance within the same omnichannel stack they're used to in digital media."
This initiative is designed to bridge the connection between OOH and digital and programmatic tools, bringing the category into much closer alignment with online, mobile, and connected TV. Through AWS's cloud infrastructure and AI services, and utilizing MadConnect's Model Context Protocol-enabled agentic workflows, agencies will potentially deliver new efficiencies such as:
- Querying real-time inventory using natural language prompts
- Accessing inventory availability across static and digital formats
- Placing OOH media buys via AI agents – direct and programmatic channels
- Surfacing data-driven insights and optimizing campaigns with AI agents
- Automating reporting and performance analysis within one system
"OUTFRONT has a powerful vision to transform how agencies and brands can use agentic AI to maximize the impact of their investment in out-of-home," said Rich Geraffo, vice president & managing director, AWS North America. "We're thrilled to work closely with the OUTFRONT and MadConnect teams to bring that vision to life on AWS and help deliver new capabilities to our mutual customers in the world of advertising."
OUTFRONT, AWS, and MadConnect are working together to modernize the OOH category, combining OUTFRONT's scale, AWS's cloud and AI services, and MadConnect's AI and data expertise. By standardizing OOH inventory for programmatic platforms and AI agents, the partnership will transform a traditionally manual channel into a digitized, cloud-enabled marketplace, driving greater efficiency, transparency, and long-term growth.
"We believe this moment will be remembered as the point when OOH moved from the periphery of media planning into the heart of the digital ecosystem," said Bob Walczak, CEO of MadConnect. "It's not just about digitizing, it's about rethinking how media gets planned, bought, and measured through the lens of an AI-enabled infrastructure."
The longer-term vision driving this collaboration is for agencies and brands to be able to plan, purchase, and measure all aspects of their campaigns via one connected workflow through:
- Media Inventory and Data Integration: OUTFRONT's formats, locations, pricing, availability, audience indexing and measurement.
- MadConnect Intelligent Connectivity Layer: Connects agencies to OUTFRONT on-demand and automates the building, orchestration, and maintenance of API connections across the AdTech/MarTech ecosystem.
- Full OOH Coverage: Both static and digital OOH will be included, bringing scale and visibility to areas previously out of reach.
OUTFRONT has begun discussions with key clients, including the holding companies, for omnichannel integration into their planning systems, with new developments to be announced as they become finalized.
About OUTFRONT Media Inc.
OUTFRONT is one of the largest and most trusted out-of-home media companies in the
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CONTACTS:
Public Relations:
Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@outfront.com
Investor Relations:
Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com
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