OUTFRONT Names Twitter Veteran Stacy Minero as New Chief Marketing & Experience Officer

Rhea-AI Summary

OUTFRONT (NYSE: OUT) on Dec 1, 2025 named Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President, Performance Marketing. The hires are presented as part of OUTFRONT’s strategy to advance in-real-life (IRL) marketing by combining brand storytelling and AI-driven performance tactics.

Minero joins with senior marketing experience from Epic Games and Twitter, where she led cross-platform campaigns and launched Twitter ArtHouse. Vyas joins from Verizon with expertise in AI personalization and data-driven conversion. OUTFRONT cited recent high-profile activations and said the additions position the company for major cultural moments in 2026, including the Super Bowl and World Cup.

Positive

• Appointed Stacy Minero as Chief Marketing & Experience Officer on Dec 1, 2025
• Hired Abhi Vyas as VP, Performance Marketing bringing AI-driven personalization expertise
• Strengthens IRL marketing strategy ahead of Super Bowl and World Cup 2026

Negative

• None.

News Market Reaction

-0.98%

1 alert

-0.98% News Effect

On the day this news was published, OUT declined 0.98%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Reality Check

Price: $25.04 Vol: Volume 1,441,677 vs 20-da...

normal vol

$25.04 Last Close

Volume Volume 1,441,677 vs 20-day average 1,724,283 (relative volume 0.84) suggests trading below recent norms. normal

Technical Shares traded above the 200-day MA, with price at 23.58 versus 200-day MA of 17.67 and within 1.5% of the 52-week high.

Peers on Argus

While OUT was up 1.02%, most closely ranked REIT peers were down: PCH -1.0%, EPR...

While OUT was up 1.02%, most closely ranked REIT peers were down: PCH -1.0%, EPR -1.85%, RYN -1.92%, LAMR -1.11%, with UNIT an outlier up 6.78%, indicating stock-specific strength rather than a broad sector move.

Historical Context

5 past events · Latest: Dec 03 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 03	Marketing promotion	Positive	+0.1%	Launched $100,000 local business media sweepstakes for holiday campaigns.
Dec 01	Leadership hires	Positive	-1.0%	Named Stacy Minero CMXO and Abhi Vyas VP Performance Marketing.
Nov 25	Conference participation	Neutral	+2.5%	CFO scheduled to present at Bank of America Leveraged Finance 2025 event.
Nov 21	Experiential expansion	Positive	+4.4%	Expanded experiential focus and sports partnerships ahead of 2025–26 events.
Nov 14	Conference participation	Neutral	+1.8%	CEO slated to present at Wells Fargo’s 9th Annual TMT Summit.

Pattern Detected

Recent OUTFRONT headlines—new initiatives, partnerships, and conference participation—have usually seen modestly positive price alignment, with one notable divergence on similar leadership-hire news.

Recent Company History

Over the last month, OUTFRONT issued several operational and strategic updates. On Nov 7, 2025, Q3 results showed revenue and income growth. Subsequent filings in mid‑November reflected routine insider sales and ownership disclosures. Strategic announcements on Nov 21 and Nov 25 highlighted experiential marketing expansion and conference participation, both followed by gains. The current leadership hires on Dec 1 continue the theme of positioning for major 2025–26 cultural and sports events, after a prior small decline on the same news (-0.98%).

Market Pulse Summary

This announcement highlighted senior hires to lead brand strategy and performance marketing as OUTFR...

Analysis

This announcement highlighted senior hires to lead brand strategy and performance marketing as OUTFRONT targets in‑real‑life campaigns around major 2025–26 events such as the Super Bowl and World Cup. Recent news flow shows a pattern of expanding experiential partnerships and active investor communications. Filings indicate routine insider sales and institutional ownership disclosures. Investors may watch how these leaders translate creative and AI‑driven tactics into measurable revenue and margin trends over coming quarters.

Key Terms

in-real-life (irl) marketing, creator economy, ai-driven personalization, performance marketing

4 terms

in-real-life (irl) marketing technical

"as OUTFRONT advances its vision for a new era of in-real-life (IRL) marketing"

In-real-life (IRL) marketing means a company’s promotional activities that happen in the physical world—events, pop-up shops, trade shows, street teams, and experiential demonstrations—rather than online ads or social media. Investors care because these face-to-face interactions can build stronger customer relationships, drive immediate sales, and create memorable brand impressions that digital campaigns may not, while also involving operational costs and measurable risks similar to opening a temporary storefront or hosting a live event.

creator economy technical

"whose career sits at the center of creative innovation, storytelling, and the creator economy"

The creator economy is the ecosystem of individual content makers, small teams, and the platforms and tools that let them produce, distribute, and earn money from digital content like videos, podcasts, newsletters, and online courses. Investors care because it creates new revenue streams, subscription and advertising models, and platform lock-in effects—think of creators as small businesses whose success can drive growth, user engagement, and monetization opportunities for the platforms and services that support them.

ai-driven personalization technical

"His expertise lies in using AI-driven personalization and data to reach targeted audiences"

AI-driven personalization uses computer programs that learn from customer data to tailor products, marketing, pricing, or content for individual users—think of it like a digital personal shopper that notices preferences and adjusts offerings automatically. For investors, it matters because better personalization can increase sales, customer loyalty and marketing efficiency, while reducing churn and acquisition costs; however it also carries technology, data privacy and implementation risks that can affect profit and reputation.

performance marketing technical

"Abhi Vyas as Vice President, Performance Marketing"

Performance marketing is an advertising approach where companies pay only when a measurable action happens—such as a sale, a lead, or a sign-up—similar to hiring a salesperson paid on commission rather than by the hour. Investors watch it because it makes customer acquisition costs and returns easier to track and optimize, affecting revenue growth, profit margins and how efficiently a business can scale; changes in ad platforms or privacy rules can quickly alter its effectiveness.

AI-generated analysis. Not financial advice.

Abhi Vyas Joins from Verizon as VP, Performance Marketing

NEW YORK, Dec. 1, 2025 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), one of the largest and most trusted out-of-home media companies in the United States, today announced two key hires to its leadership team: Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President, Performance Marketing. These appointments were announced by CEO Nick Brien as OUTFRONT advances its vision for a new era of in-real-life (IRL) marketing.

"Stacy brings deep expertise in brand building and cross-platform storytelling to the team, along with a sharp understanding of how media, marketing, and technology intersect to shape modern brands," said Nick Brien, CEO of OUTFRONT. "Her unique background will accelerate OUTFRONT's leadership in IRL marketing and strengthen how we help brands show up in culture, connect with communities, and create the kinds of real-world moments that matter."

Minero is an exceptional leader whose career sits at the center of creative innovation, storytelling, and the creator economy. At Epic Games, she helped shape global marketing strategy for Unreal Engine, leading cross-industry campaigns that showcased how the technology powers creativity across entertainment, design, and live experiences, while helping accelerate product adoption and commercial growth. At Twitter, she launched and led Twitter ArtHouse, elevating creators to produce standout brand campaigns and contributing to the growth of Twitter's advertising business by positioning the platform as a vibrant destination for video and global conversation. Earlier in her career at Mindshare and Mediavest, she guided cross-platform campaigns for American Express, Coca-Cola, P&G, and Hershey, blending TV, digital, social, out-of-home, and experiential to build impactful brand moments. Minero brings a bold, modern vision for brand building—experience that will help elevate OUTFRONT's voice and deepen how brands connect with audiences in meaningful ways.

Joining from Verizon, Abhi Vyas is a visionary digital marketing executive with a demonstrated history of driving transformative growth at the intersection of technology and consumer engagement. His expertise lies in using AI-driven personalization and data to reach targeted audiences and shape brand narratives in ways that are both authentic and effective, leading to significant increases in conversion and customer engagement.

"Abhi's passion for AI-driven innovation and his ability to use technology, data, and storytelling to demonstrate the value of IRL marketing with OUTFRONT make him an exceptional addition to the OUTFRONT team," said Brien. "His proven success in driving high-quality lead generation and measurable business impact will elevate OUTFRONT's performance marketing efforts and help fuel deeper brand connections for the company."

Together, Minero and Vyas bring a powerful blend of brand strategy and technology-driven performance expertise, strengthening OUTFRONT's ability to redefine out-of-home media and IRL marketing. Recent partnerships reflect how marketers are using OUTFRONT's canvases to spark cultural impact. With Google DeepMind, OUTFRONT supported "Imagine If…", which turned New York City subway stations into an AI-powered art gallery. In Los Angeles, Steph Curry's team used OUTFRONT's placements to promote his book "Shot Ready" with a billboard aligned to the moon's path, generating widespread intrigue and social conversation. OUTFRONT is also preparing to support major cultural moments in 2026, including the Super Bowl and the World Cup. With Minero and Vyas joining the leadership team, OUTFRONT is poised to build on this momentum and elevate what IRL marketing can achieve.

About OUTFRONT Media:

OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it's defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact.

Media Contacts:

Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com 

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@outfront.com 

Investor Contact:

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/outfront-names-twitter-veteran-stacy-minero-as-new-chief-marketing--experience-officer-302629307.html

SOURCE OUTFRONT Media Inc.

FAQ

Who did OUTFRONT (OUT) appoint as Chief Marketing & Experience Officer on December 1, 2025?

OUTFRONT appointed Stacy Minero as Chief Marketing & Experience Officer on Dec 1, 2025.

What is Abhi Vyas's new role at OUTFRONT (OUT) and where did he join from?

Abhi Vyas joined OUTFRONT as Vice President, Performance Marketing, coming from Verizon.

How will Stacy Minero’s background at Twitter and Epic Games affect OUTFRONT (OUT)?

Her experience in cross-platform storytelling and creator-driven campaigns is intended to boost OUTFRONT’s brand-building and IRL marketing capabilities.

What expertise does Abhi Vyas bring to OUTFRONT (OUT)?

Vyas brings AI-driven personalization and data-led performance marketing experience aimed at improving conversion and lead generation.

Will these hires impact OUTFRONT’s plans for major 2026 events like the Super Bowl and World Cup?

OUTFRONT said the hires position the company to support major cultural moments including the Super Bowl and World Cup 2026.