OUTFRONT Names Twitter Veteran Stacy Minero as New Chief Marketing & Experience Officer

Rhea-AI Summary

OUTFRONT (NYSE: OUT) on Dec 1, 2025 named Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President, Performance Marketing. The hires are presented as part of OUTFRONT’s strategy to advance in-real-life (IRL) marketing by combining brand storytelling and AI-driven performance tactics.

Minero joins with senior marketing experience from Epic Games and Twitter, where she led cross-platform campaigns and launched Twitter ArtHouse. Vyas joins from Verizon with expertise in AI personalization and data-driven conversion. OUTFRONT cited recent high-profile activations and said the additions position the company for major cultural moments in 2026, including the Super Bowl and World Cup.

Positive

• Appointed Stacy Minero as Chief Marketing & Experience Officer on Dec 1, 2025
• Hired Abhi Vyas as VP, Performance Marketing bringing AI-driven personalization expertise
• Strengthens IRL marketing strategy ahead of Super Bowl and World Cup 2026

Negative

• None.

Abhi Vyas Joins from Verizon as VP, Performance Marketing

NEW YORK, Dec. 1, 2025 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), one of the largest and most trusted out-of-home media companies in the United States, today announced two key hires to its leadership team: Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President, Performance Marketing. These appointments were announced by CEO Nick Brien as OUTFRONT advances its vision for a new era of in-real-life (IRL) marketing.

"Stacy brings deep expertise in brand building and cross-platform storytelling to the team, along with a sharp understanding of how media, marketing, and technology intersect to shape modern brands," said Nick Brien, CEO of OUTFRONT. "Her unique background will accelerate OUTFRONT's leadership in IRL marketing and strengthen how we help brands show up in culture, connect with communities, and create the kinds of real-world moments that matter."

Minero is an exceptional leader whose career sits at the center of creative innovation, storytelling, and the creator economy. At Epic Games, she helped shape global marketing strategy for Unreal Engine, leading cross-industry campaigns that showcased how the technology powers creativity across entertainment, design, and live experiences, while helping accelerate product adoption and commercial growth. At Twitter, she launched and led Twitter ArtHouse, elevating creators to produce standout brand campaigns and contributing to the growth of Twitter's advertising business by positioning the platform as a vibrant destination for video and global conversation. Earlier in her career at Mindshare and Mediavest, she guided cross-platform campaigns for American Express, Coca-Cola, P&G, and Hershey, blending TV, digital, social, out-of-home, and experiential to build impactful brand moments. Minero brings a bold, modern vision for brand building—experience that will help elevate OUTFRONT's voice and deepen how brands connect with audiences in meaningful ways.

Joining from Verizon, Abhi Vyas is a visionary digital marketing executive with a demonstrated history of driving transformative growth at the intersection of technology and consumer engagement. His expertise lies in using AI-driven personalization and data to reach targeted audiences and shape brand narratives in ways that are both authentic and effective, leading to significant increases in conversion and customer engagement.

"Abhi's passion for AI-driven innovation and his ability to use technology, data, and storytelling to demonstrate the value of IRL marketing with OUTFRONT make him an exceptional addition to the OUTFRONT team," said Brien. "His proven success in driving high-quality lead generation and measurable business impact will elevate OUTFRONT's performance marketing efforts and help fuel deeper brand connections for the company."

Together, Minero and Vyas bring a powerful blend of brand strategy and technology-driven performance expertise, strengthening OUTFRONT's ability to redefine out-of-home media and IRL marketing. Recent partnerships reflect how marketers are using OUTFRONT's canvases to spark cultural impact. With Google DeepMind, OUTFRONT supported "Imagine If…", which turned New York City subway stations into an AI-powered art gallery. In Los Angeles, Steph Curry's team used OUTFRONT's placements to promote his book "Shot Ready" with a billboard aligned to the moon's path, generating widespread intrigue and social conversation. OUTFRONT is also preparing to support major cultural moments in 2026, including the Super Bowl and the World Cup. With Minero and Vyas joining the leadership team, OUTFRONT is poised to build on this momentum and elevate what IRL marketing can achieve.

About OUTFRONT Media:

OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it's defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact.

Media Contacts:

Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com 

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@outfront.com 

Investor Contact:

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com

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SOURCE OUTFRONT Media Inc.

FAQ

Who did OUTFRONT (OUT) appoint as Chief Marketing & Experience Officer on December 1, 2025?

OUTFRONT appointed Stacy Minero as Chief Marketing & Experience Officer on Dec 1, 2025.

What is Abhi Vyas's new role at OUTFRONT (OUT) and where did he join from?

Abhi Vyas joined OUTFRONT as Vice President, Performance Marketing, coming from Verizon.

How will Stacy Minero’s background at Twitter and Epic Games affect OUTFRONT (OUT)?

Her experience in cross-platform storytelling and creator-driven campaigns is intended to boost OUTFRONT’s brand-building and IRL marketing capabilities.

What expertise does Abhi Vyas bring to OUTFRONT (OUT)?

Vyas brings AI-driven personalization and data-led performance marketing experience aimed at improving conversion and lead generation.

Will these hires impact OUTFRONT’s plans for major 2026 events like the Super Bowl and World Cup?

OUTFRONT said the hires position the company to support major cultural moments including the Super Bowl and World Cup 2026.