OUTFRONT Celebrates Earth Month with Farmlink and PureWow MOMENTS in Life Campaigns

Rhea-AI Summary

OUTFRONT Media (NYSE: OUT) launches multiple Earth Month campaigns in April 2025, partnering with The Farmlink Project and PureWow to promote environmental awareness. The nationwide campaign runs through April 30 on digital billboards, highlighting the message 'Feed people, not landfills. $1 delivers 17 lbs of food.'

The partnership with Farmlink, ongoing since 2021, addresses food insecurity and waste reduction, noting that one-third of U.S. food ends up in landfills. Through MOMENTS by OUTFRONT, the company's content platform, additional Earth Month initiatives include collaborating with PureWow to showcase DIY bird feeder projects across transit media networks, including New York's MTA, Florida's Brightline, and San Francisco's BART, Caltrain and VTA.

NEW YORK, April 16, 2025 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., is running multiple campaigns in April in honor of Earth Month. Through a partnership with The Farmlink Project and a purpose-driven content series (MOMENTS by OUTFRONT), the campaigns aim to inspire environmental awareness and resourcefulness throughout the month, including Earth Day on April 22.

OUTFRONT has again teamed up with The Farmlink Project, the fastest-growing solution in the charitable food space, on a nationwide OOH campaign to encourage people to take action in the fight against food insecurity. The creative is running now through April 30 on digital billboards across the country, with the message: "Feed people, not landfills. $1 delivers 17 lbs of food."

The Earth Month campaign follows OUTFRONT and Farmlink's Thanksgiving partnership to encourage donations to provide food to families in need with digital billboards featuring a similar message. OUTFRONT and Farmlink have been partners since 2021.

"OUTFRONT's partnership has been critical in amplifying our mission to spark conversations about food waste and food access nationwide, said Kate Nelson, Head of Brand at The Farmlink Project. "Currently, about one-third of the food grown in the U.S. ends up in landfills, making it one of the largest contributors to greenhouse gases. Earth Month is the perfect time to join forces and amplify our mission – to connect farms' surplus with food banks, feeding people instead of landfills."

Additionally this month, Moments by OUTFRONT, OUTFRONT's content and publisher platform, celebrates Earth Month with curated content on OUTFRONT's transit media, reaching millions of commuters daily. "Moments in Life," in collaboration with PureWow, highlights a DIY bird feeder for kids, encouraging commuters young and old to take a simple and fun step toward a more sustainable future. The campaign is running now through April 30 in New York's MTA, Florida's Brightline and San Francisco's BART, Caltrain and VTA.

"We love contextual campaigns here at OUTFRONT, especially when they bring awareness to important movements. Earth Month was perfect timing to deepen our partnerships with Farmlink and PureWow through these actionable campaigns," said Liz Rave, Vice President, Marketing at OUTFRONT. "Using our media to inspire audiences at scale remains a top priority."

About OUTFRONT Media Inc.

OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

OUTFRONT Media Contacts:

Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com

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SOURCE OUTFRONT Media Inc.

FAQ

What is OUTFRONT Media's Earth Month 2025 campaign about?

OUTFRONT Media's Earth Month 2025 campaign features partnerships with The Farmlink Project to combat food waste and PureWow to promote sustainable initiatives through digital billboards and transit media networks nationwide.

How much food can $1 donation deliver through OUTFRONT's Farmlink campaign?

Through OUTFRONT's Farmlink campaign, $1 can deliver 17 pounds of food to people in need instead of letting it go to waste in landfills.

Where is OUTFRONT's Earth Month transit media campaign being displayed?

The campaign is displayed across major transit systems including New York's MTA, Florida's Brightline, and San Francisco's BART, Caltrain and VTA through April 30, 2025.

What percentage of U.S. food waste ends up in landfills according to the Farmlink campaign?

According to the campaign, approximately one-third of food grown in the U.S. ends up in landfills, contributing significantly to greenhouse gas emissions.

What sustainable DIY project is featured in OUTFRONT's collaboration with PureWow?

The collaboration features a DIY bird feeder project for kids, aimed at encouraging commuters to take simple steps toward environmental sustainability.