OUTFRONT IGNITES THE NEXT ERA OF OUT-OF-HOME BACKED BY STRATEGIC HIRES OF JIM NORTON, MARK BONANNI, AND BRAD ALPERIN IN KEY SALES ROLES

Rhea-AI Summary

OUTFRONT Media (NYSE: OUT) has announced significant leadership changes to strengthen its sales organization. The company has appointed Jim Norton as Chief Revenue Officer, Enterprise, Mark Bonanni as Chief Revenue Officer, Commercial, and Brad Alperin as Head of Brand Solutions.

The restructuring creates two distinct organizations: Enterprise Sales and Commercial Sales, aimed at enhancing client service delivery. Jim Norton brings over 25 years of experience from companies like Brightcove and Flowcode. Mark Bonanni, promoted internally, will focus on regional and local advertisers. Brad Alperin, formerly from Dentsu US, will lead integrated strategy development.

These appointments align with OUTFRONT's vision to evolve out-of-home advertising through creativity, data-driven solutions, and human connection.

Positive

• Strategic restructuring into Enterprise and Commercial Sales divisions for enhanced client focus
• Appointment of highly experienced executives with proven track records from major companies
• Internal promotion demonstrates strong talent development and retention

Negative

• Presence of an Interim CEO suggests ongoing leadership transition period

Veteran executives bring decades of experience in brand building, enterprise growth, and strategic planning to elevate OUTFRONT's client-focused strategy

NEW YORK, Aug. 5, 2025 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT) today announced the expansion of its senior sales leadership team, reinforcing its commitment to helping brands break through where it matters most: in the real world. OUTFRONT has appointed Jim Norton as Chief Revenue Officer, Enterprise, Mark Bonanni as Chief Revenue Officer, Commercial, and Brad Alperin as Head of Brand Solutions. These leadership changes are part of a broader transformation that includes the creation of two distinct internal organizations: Enterprise Sales and Commercial Sales, designed to deliver greater value and focus for clients across the country.

"OUTFRONT has always believed in the unique power and influence of out-of-home to shape culture and drive results," said Nick Brien, Interim Chief Executive Officer of OUTFRONT. "With this experienced sales leadership team and new structure, we're raising the bar on how we support clients, combining deeper strategic thinking, sharper creative solutions, and the kind of partnership that drives measurable impact. As we evolve, we're leaning into what we do best: delivering bold, in-real-life campaigns that meet audiences where they live, move, and engage."

These hires reflect OUTFRONT's broader go-to-market evolution, bringing specialized expertise and innovation to how the Company partners with brands across the country.

Jim Norton joins as EVP, Chief Revenue Officer, Enterprise, leading Fortune 500 partnerships and sales. With over 25 years of experience across SaaS, media, and advertising, Norton has scaled teams at both startups and global companies. Most recently, he was Chief Revenue Officer at Brightcove, where he led the global Go-to-Market strategy and helped position the company for a successful exit to private equity. Prior to that, he was the founding Chief Revenue Officer at Flowcode, growing it into a market-leading SaaS QR code platform focused on IRL analytics. Norton has also held senior leadership roles at Condé Nast, AOL/Verizon, Google, and Tribune Broadcasting, and served as Chairman of both the Interactive Advertising Bureau (IAB) and the American Advertising Federation (AAF), as well as a board member of the Ad Council.

Mark Bonanni has been promoted to EVP, Chief Revenue Officer, Commercial, where he will focus on driving demand through strong partnerships with regional and local advertisers, including independent agencies. A veteran of both digital and traditional media, Bonanni has played a key role in OUTFRONT's evolution into a data-driven platform for creative storytelling, most recently serving as a Regional Vice President. He previously held leadership roles at Verizon and Hibu. In his new position, Bonanni will work closely with OUTFRONT's Regional Vice Presidents Phil Stimpson (East), Art Martinez (Central), and Dan Scherer (West) to deliver growth and service excellence across U.S. markets.

Brad Alperin joins as Head of Brand Solutions. Under his leadership, the Brand Solutions team will work across the sales organization to develop integrated strategies that bring together the full range of OUTFRONT's capabilities into bold, brand-specific solutions that drive results. Alperin is an award-winning strategist who brings over two decades of brand strategy and creative leadership experience. Most recently serving as EVP, Head of Integrated Strategy at Dentsu US, where he guided strategy for Sonicare, Norelco, Canon, Galderma and Subway. His prior agency roles include senior positions at 360i, building breakthrough campaigns across digital, social, experiential, and traditional channels.

In addition to Brand Solutions, the Enterprise leadership team also includes Marc Miller, SVP Enterprise Sales, who works closely with the holding company agencies and out-of-home specialists that represent a core pillar of OUTFRONT's revenue and growth development opportunities.

This organizational update reflects OUTFRONT's vision for the next chapter of out-of-home: one rooted in creativity, fueled by data, and built around human connection. Backed by creative excellence, premium locations, and smarter audience data, OUTFRONT is uniquely positioned to serve as a modern partner to marketers navigating today's complex media landscape.

ABOUT OUTFRONT

OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it's defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact.

Media Contacts

Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com 

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@outfront.com 

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com 

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SOURCE OUTFRONT Media Inc.

FAQ

Who are the new sales leaders appointed at OUTFRONT Media (NYSE: OUT)?

OUTFRONT appointed Jim Norton as Chief Revenue Officer, Enterprise, Mark Bonanni as Chief Revenue Officer, Commercial, and Brad Alperin as Head of Brand Solutions.

What experience does Jim Norton bring to OUTFRONT Media?

Jim Norton brings over 25 years of experience in SaaS, media, and advertising, with previous roles at Brightcove, Flowcode, Condé Nast, AOL/Verizon, Google, and Tribune Broadcasting.

How is OUTFRONT Media restructuring its sales organization?

OUTFRONT is creating two distinct organizations: Enterprise Sales and Commercial Sales, designed to deliver greater value and focus for clients across the country.

What is Brad Alperin's role at OUTFRONT Media?

As Head of Brand Solutions, Brad Alperin will lead the team developing integrated strategies that combine OUTFRONT's capabilities into brand-specific solutions.

Who is currently leading OUTFRONT Media as CEO?

Nick Brien is currently serving as the Interim Chief Executive Officer of OUTFRONT Media.