OUTFRONT Media and AdQuick Form Exclusive Commercial Partnership and Strategic Equity Investment to Accelerate How IRL Media Campaigns are Built, Measured, and Executed
Rhea-AI Summary
OUTFRONT Media (NYSE: OUT) announced an exclusive, multi-year commercial partnership with AdQuick and an equity investment of up to $20.0 million tied to agreed milestones. The deal includes an initial three-year license and exclusivity period for AdQuick's OOH sales cloud, aiming to unify planning, execution, and measurement across roadside, transit, and digital out-of-home.
The collaboration intends to streamline sales operations, accelerate go-to-market efforts, and provide unified reporting that links plan inputs to delivery and measurement outcomes to speed campaign launch and improve transparency.
Positive
- $20.0 million equity investment commitment
- Initial three-year license with exclusivity period
- Unified planning-to-measurement workflow across OOH formats
- Streamlined sales operations and faster go-to-market
Negative
- Investment is contingent on agreed milestones, timing unclear
News Market Reaction – OUT
On the day this news was published, OUT gained 1.97%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peer moves are mixed: PCH (+1.29%) and LAMR (+1.58%) are up, while EPR, RYN, and UNIT are down, suggesting OUT’s move is more stock-specific than sector-driven.
Previous Partnership Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Sep 16 | Brand campaign partnership | Positive | -1.7% | Nationwide WWD billboard campaign for National Hispanic Heritage Month celebration. |
| Aug 21 | Major events partnership | Positive | -0.6% | Strategic partnership with Bay Area Host Committee for Super Bowl LX and World Cup. |
| Mar 10 | Cause marketing partnerships | Positive | -3.8% | Multiple Women’s History Month partnerships across transit and digital displays. |
| Oct 01 | Health awareness campaign | Positive | -2.2% | Million Mammogram Challenge OOH campaign for Breast Cancer Awareness Month. |
| Sep 30 | Leadership partnership role | Positive | +0.2% | Hiring SVP of Brand Partnerships to expand DOOH collaborations and client relationships. |
Recent partnership announcements have typically seen modestly negative next-day moves, with an average change of -1.63% despite generally positive strategic messaging.
Over the past two years, OUTFRONT has repeatedly used partnerships to extend its brand, social impact, and event footprint. Campaign collaborations around Hispanic Heritage Month, Women’s History Month, breast cancer awareness, and major sports events like Super Bowl LX and the 2026 World Cup all leveraged OUTFRONT’s OOH network for large-scale activations. Immediate stock reactions to these partnership headlines were often slightly negative on average (-1.63%), suggesting that historically the market has not assigned a premium to partnership news alone, even when strategically aligned.
Historical Comparison
Partnership headlines have been frequent, with 5 tagged events averaging a -1.63% next-day move, indicating limited near-term re-rating from collaboration news alone.
Partnerships have evolved from primarily campaign and event collaborations toward deeper strategic and commercial relationships, now extending into technology, data, and workflow integration for OOH and IRL media.
Market Pulse Summary
This announcement details an exclusive three-year partnership where OUTFRONT licenses AdQuick’s OOH sales cloud and commits up to $20.0 million in equity at milestones. It reinforces OUTFRONT’s strategy of pairing its national IRL footprint with data-driven planning, faster execution, and unified reporting. In context of past partnership news, investors may watch for concrete metrics such as sales efficiency gains, campaign throughput, and advertiser adoption of the integrated platform.
Key Terms
digital out-of-home technical
AI-generated analysis. Not financial advice.
The partnership will deliver a more streamlined, end-to-end workflow for planning, executing, and measuring campaigns. The integration will unify data-driven planning and inventory workflows across roadside, transit, and digital out-of-home, helping advertisers and agencies move from plan to launch faster while improving transparency and reporting.
What this partnership will enable:
- Smarter planning: standardized audience and market insights to build and compare plans across formats
- Faster execution: simplified packaging and workflow handoffs from planning into activation
- Better measurement: unified reporting that connects plan inputs to delivery and measurement outputs, including support for OOH measurement alongside other channels
"We're excited to deepen our collaboration with one of the industry's most innovative and respected media companies," said Chris Gadek, CEO of AdQuick. "This partnership amplifies what AdQuick does best: giving advertisers a unified way to plan, buy, and measure OOH media across channels, while unlocking speed, precision, and performance."
AdQuick's platform will help OUTFRONT streamline sales operations, accelerate go-to-market efforts, and deliver integrated reporting that closes the loop from planning to execution to measurement. Importantly, the partnership will not alter AdQuick's core marketplace dynamics: AdQuick will continue to operate its marketplace on an open basis, maintaining consistent access and standard commercial terms for all participating media owners.
"By partnering with AdQuick, we can simplify how advertisers and agencies build plans around OUTFRONT's premium assets and get to measurable outcomes faster, with clearer reporting from planning through post-campaign analysis," said Premesh Purayil, Chief Technology Officer of OUTFRONT Media. "This partnership reflects our commitment to investing in innovation that helps advertisers drive stronger business outcomes and build lasting brand value."
Together, AdQuick and OUTFRONT are helping shape the future of OOH and IRL Media by unifying the tools needed for smarter planning, streamlined execution, and measurable results.
About AdQuick
AdQuick is the all–in–one AI-powered technology platform that makes out–of–home advertising easy to plan, purchase, and measure. By connecting advertisers to an unrivaled marketplace of media owners and layering proprietary data and automation, AdQuick enables marketers to launch targeted, measurable OOH campaigns in minutes—not months. Headquartered in
About OUTFRONT Media
OUTFRONT is one of the largest and most trusted out-of-home media companies in the
Cautionary Statement Regarding Forward-Looking Statements
We have made statements in this document that are forward-looking statements within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the use of forward-looking terminology such as "will," or "can" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. You can also identify forward-looking statements by discussions of strategy, plans or intentions related to our capital resources, portfolio performance and results of operations. Forward-looking statements involve numerous risks and uncertainties and you should not rely on them as predictions of future events. Forward-looking statements depend on assumptions, data or methods that may be incorrect or imprecise and may not be able to be realized. We do not guarantee that the transactions and events described will happen as described (or that they will happen at all). The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: declines in advertising and general economic conditions; competition; government regulation; our ability to operate our digital display platform; losses and costs resulting from recalls and product liability, warranty and intellectual property claims; our ability to obtain and renew key municipal contracts on favorable terms; content-based restrictions on outdoor advertising; seasonal variations; acquisitions and other strategic transactions that we may pursue could have a negative effect on our results of operations; dependence on our management team and other key employees; experiencing a cybersecurity incident; changes in regulations and consumer concerns regarding privacy, information security and data, or any failure or perceived failure to comply with these regulations or our internal policies; our substantial indebtedness; restrictions in the agreements governing our indebtedness; our failure to remain qualified to be taxed as a real estate investment trust; and other factors described in our filings with the Securities and Exchange Commission (the "SEC"), including but not limited to the section entitled "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2024, filed with the SEC on February 28, 2025. All forward-looking statements in this document apply as of the date of this document or as of the date they were made and, except as required by applicable law, we disclaim any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, of new information, data or methods, future events or other changes.
CONTACTS
OUTFRONT
Public Relations:
Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@outfront.com
Matt Biscuiti
The Lippin Group for OUTFRONT Media
212-986-7080
outfront@lippingroup.com
Investor Relations:
Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com
AdQuick
Public Relations:
5WPR
adquick@5wpr.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/outfront-media-and-adquick-form-exclusive-commercial-partnership-and-strategic-equity-investment-to-accelerate-how-irl-media-campaigns-are-built-measured-and-executed-302697491.html
SOURCE OUTFRONT Media Inc.
FAQ
What did OUTFRONT (OUT) announce on February 25, 2026 about AdQuick?
How long is the AdQuick license with OUTFRONT (OUT) and is it exclusive?
How will the OUTFRONT (OUT) and AdQuick partnership change campaign measurement?
What is the size and condition of OUTFRONT's (OUT) investment in AdQuick?
Will AdQuick's marketplace remain open after the OUTFRONT (OUT) deal?
