OUTFRONT Media and National Down Syndrome Society Partner on Powerful Billboard Campaign
Rhea-AI Summary
OUTFRONT Media (NYSE: OUT) has partnered with the National Down Syndrome Society (NDSS) to launch a digital billboard campaign during National Down Syndrome Awareness Week from March 15-21, 2025. The campaign, titled 'I Got That Extra', features five individuals with Down syndrome across different U.S. cities.
The initiative showcases successful professionals including: Angad Sahgal, an entrepreneur from Atlanta; Max Crawford, a gourmet spice blend business founder from St. Peter's; Julia Tyler, a lead pattern designer from Philadelphia; Craig Blackburn, an NFL team equipment manager from Metairie; and Sean Davis, a classroom aid from Houston.
Created by OUTFRONT STUDIOS, the company's in-house creative agency, the campaign aims to highlight the extra traits associated with chromosome 21 in people with Down syndrome while celebrating their community impact. The initiative aligns with NDSS's Employment Program, which focuses on increasing workforce access and providing resources for the Down syndrome community.
Positive
- Strategic partnership with NDSS enhances OUTFRONT's social responsibility profile
- Campaign demonstrates effective use of OUTFRONT's digital billboard network
- Utilization of in-house creative agency (OUTFRONT STUDIOS) shows operational efficiency
Negative
- None.
Five Individuals Spotlighted Across the Country During National Down Syndrome Awareness Week
From Saturday, March 15 to World Down Syndrome Day on Friday, March, 21, the billboards will spotlight five individuals in their hometowns to raise awareness of Down syndrome. The campaign's message – "I Got That Extra" – highlights the extra traits that come with the copy of chromosome 21 in people with Down syndrome and celebrates the profound impacts these individuals make in our local communities. The creative is produced by OUTFRONT STUDIOS, OUTFRONT's in-house creative agency.
"Down syndrome awareness is pivotal for NDSS but this work with OUTFRONT helps us push boundaries," said NDSS President & CEO, Kandi Pickard. "Together we are working towards something greater than awareness and shifting perceptions of Down syndrome. We're telling stories and changing mindsets one billboard at a time."
The campaign features the following individuals:
- Angad Sahgal –
Atlanta, Georgia – Entrepreneur and Founder, Chai Ho Tea & LetMeDoIt - Max
Crawford – St. Peter's,Missouri – Founder, Max Mix Gourmet Spice Blends - Julia Tyler –
Philadelphia, Pennsylvania – Lead Pattern Designer, Dance Happy Designs - Craig Blackburn –
Metairie, Louisiana – NFL Team Equipment Manager - Sean Davis –
Houston, Texas – Classroom Aid & Ice Cream Shop Employee
"I'm proud to be part of this campaign because it tells the world that people with Down syndrome can do anything," said Angad Sahgal of
"It is important to celebrate World Down Syndrome Day to help others see past a diagnosis. I am so much more than Down syndrome," said Sean Davis of
"Raising awareness of important causes and people through OOH creative is very important to us at OUTFRONT," said Liz Rave, Vice President Marketing at OUTFRONT. "I am very proud of the partnership between NDSS and OUTFRONT STUDIOS in creating a campaign that showcases Down syndrome in a completely different light, by sharing the story of five incredible individuals. I am confident this work will shift community perceptions during this important week."
The National Down Syndrome Society (NDSS) Employment Program seeks to increase access to the workforce for all people with Down syndrome and provide valuable resources, support, and training to the community. Additionally, NDSS offers technical training for organizations seeking more involvement with disability employment. NDSS celebrates success stories from the perspective of employees, entrepreneurs and self-advocate business owners with Down syndrome, just like Angad, Max, Julia, Craig and Sean. You can submit your story or your business through the NDSS website.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in
About National Down Syndrome Society
Founded in 1979, the National Down Syndrome Society (NDSS) empowers individuals with Down syndrome and their families by driving policy change, providing resources, engaging with local communities, and shifting public perceptions. NDSS engages grassroots advocates at the federal, state, and local levels and creates resources to support individuals with Down syndrome, their families, and caregivers across the lifespan on topics including education, employment, health and wellness, and aging. NDSS founded the National Buddy Walk® Program in 1995 and hosts community engagement events throughout the country including the New York City Buddy Walk® and Times Square Video, the NDSS Adult Summit, and the Down Syndrome Advocacy Conference. Visit www.ndss.org to learn more.
OUTFRONT Media Contacts:
Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com
Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com
Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com
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SOURCE OUTFRONT Media Inc.
FAQ
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