OUTFRONT Media and The Farmlink Project Unveil New Campaign to Fight Food Insecurity

Rhea-AI Summary

OUTFRONT Media (NYSE: OUT) has partnered with The Farmlink Project to launch a nationwide digital billboard campaign addressing food insecurity during Thanksgiving. Running through December 6, the campaign highlights that '$1 = 17 lbs of food saved' and announces that December donations will be matched to provide 32 pounds of food per dollar. The initiative coincides with Farmlink's rebranding and aims to raise $100K in December. The Farmlink Project, which has delivered nearly 300 million pounds of food since its pandemic-era inception, continues its partnership with OUTFRONT that began in 2021.

Positive

• Campaign leverages high holiday traffic for maximum visibility
• December donations will be matched, doubling impact to 32 pounds of food per dollar
• Partnership demonstrates corporate social responsibility initiatives

Negative

• None.

News Market Reaction

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On the day this news was published, OUT declined 0.36%, reflecting a mild negative market reaction.

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OOH Campaign Highlights the Power of Donating During the Thanksgiving Season

NEW YORK, Nov. 26, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., has unveiled a new campaign with The Farmlink Project, the fastest-growing solution in the charitable food space, to drive home an important food insecurity fact on Thanksgiving.

The campaign, running now through Friday, Dec. 6, features the line "$1 = 17 lbs of food saved" to jolt audiences into action. OUTFRONT Studios and Farmlink's creative team produced the campaign, which also marks the debut of Farmlink's rebrand. The creative can be seen on digital billboards across the country, securing additional impressions with holiday traffic at an all time high.

The campaign's message encourages audiences to make a big impact toward battling food insecurity through a small action during Thanksgiving, the largest event for food consumption in the U.S., and Giving Tuesday, an annual global generosity movement. For the month of December, every dollar donated to Farmlink will be matched to provide 32 pounds of food to families in need.

"In collaboration with OUTFRONT, we are able to expand our mission of supporting farmers and feeding families by inspiring people to take simple actions," said Aidan Reilly, Head of Partnerships at Farmlink. "Collectively, those efforts can add up to help us reach our goal of raising $100K in December."

As a partner of OUTFRONT since 2021, Farmlink has helped further OUTFRONT's purpose of helping people, places and businesses grow stronger.

"Fighting food insecurity continues to be one of OUTFRONT's most important causes, driven by our employees," said Liz Rave, Vice President, Marketing at OUTFRONT. "This timely Thanksgiving campaign is our latest effort to support and amplify Farmlink's mission at a critical time for food insecurity solutions. We are also proud to be making a monetary donation of our own this holiday season."

The Farmlink Project was born as a student movement at the onset of the pandemic in an effort to support a local food bank in Los Angeles. Having delivered nearly 300 million pounds of food which otherwise would have gone to waste to families across North America, Farmlink is driven by the belief that hunger can be solved in the U.S. using already grown food.

About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

OUTFRONT Media Contacts:
Matt Biscuiti	Courtney Richards
The Lippin Group	OUTFRONT Media
212-986-7080	646-876-9404
outfront@lippingroup.com	courtney.richards@OUTFRONT.com
Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com

 

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SOURCE OUTFRONT Media Inc.

FAQ

What is OUTFRONT Media's (OUT) new Thanksgiving 2024 campaign about?

OUTFRONT Media's new campaign with The Farmlink Project displays '$1 = 17 lbs of food saved' on digital billboards nationwide, running through December 6, 2024, to address food insecurity during Thanksgiving.

How much food can be provided per dollar donated to The Farmlink Project in December 2024?

In December 2024, donations to The Farmlink Project will be matched, providing 32 pounds of food per dollar donated to families in need.

What is The Farmlink Project's fundraising goal for December 2024?

The Farmlink Project aims to raise $100,000 in December 2024 through their campaign with OUTFRONT Media.