Palo Alto Networks Unveils AI-Generated Ad Campaign, Showcasing Secure Innovation in Action
Palo Alto Networks (NASDAQ: PANW) has launched an innovative AI-generated advertising campaign titled "Be A Genius. Deploy Bravely." The campaign features a ten-part series showcasing historical innovators like Benjamin Franklin and Marie Curie, created entirely using AI tools including Google Veo, Gemini, and Artlist.
The AI-powered approach dramatically improved efficiency, reducing production time from nine months to just one week per ad video, while cutting costs from millions to under $1,000 per ad. The campaign demonstrates PANW's commitment to AI innovation while promoting Prisma® AIRS™, their comprehensive AI security platform.
Palo Alto Networks (NASDAQ: PANW) ha lanciato una campagna pubblicitaria innovativa generata dall'AI intitolata "Be A Genius. Deploy Bravely". La campagna presenta una serie di dieci episodi che mostrano innovatori storici come Benjamin Franklin e Marie Curie, realizzata interamente con strumenti AI tra cui Google Veo, Gemini e Artlist. L'approccio guidato dall'AI ha notevolmente aumentato l'efficienza, riducendo i tempi di produzione da nove mesi a solo una settimana per ogni video pubblicitario, e tagliando i costi da milioni a meno di $1,000 per annuncio. La campagna dimostra l'impegno di PANW per l'innovazione nell'IA, promuovendo al contempo Prisma® AIRS™, la loro piattaforma completa di sicurezza IA.
Palo Alto Networks (NASDAQ: PANW) ha lanzado una innovadora campaña publicitaria generada por IA titulada "Be A Genius. Deploy Bravely". La campaña presenta una serie de diez episodios que muestran a innovadores históricos como Benjamin Franklin y Marie Curie, creada completamente usando herramientas de IA como Google Veo, Gemini y Artlist. El enfoque impulsado por IA ha mejorado drásticamente la eficiencia, reduciendo el tiempo de producción de nueve meses a solo una semana por video publicitario, al tiempo que recorta los costos de millones a menos de $1,000 por anuncio. La campaña demuestra el compromiso de PANW con la innovación en IA mientras promociona Prisma® AIRS™, su plataforma integral de seguridad IA.
Palo Alto Networks (NASDAQ: PANW)는 'Be A Genius. Deploy Bravely'라는 혁신적인 AI 생성 광고 캠페인을 시작했습니다. 이 캠페인은 Benjamin Franklin과 Marie Curie와 같은 역사적 혁신가들을 다루는 열 편의 시리즈로, Google Veo, Gemini, Artlist를 포함한 AI 도구만으로 만들어졌습니다. AI 기반 접근 방식은 생산 시간을 9개월에서 광고 비디오당 단 1주로 대폭 단축했고, 비용도 수백만 달러에서 광고당 $1,000 미만으로 줄였습니다. 이 캠페인은 Prisma® AIRS™, 그들의 포괄적 AI 보안 플랫폼을 홍보하면서 AI 혁신에 대한 PANW의 약속을 보여줍니다.
Palo Alto Networks (NASDAQ : PANW) a lancé une campagne publicitaire innovante générée par l'IA intitulée « Be A Genius. Deploy Bravely ». La campagne présente une série de dix volets montrant des innovateurs historiques comme Benjamin Franklin et Marie Curie, réalisée entièrement à l'aide d'outils IA, dont Google Veo, Gemini et Artlist. L'approche alimentée par l'IA a considérablement amélioré l'efficacité, réduisant le temps de production de neuf mois à seulement une semaine par vidéo publicitaire, tout en faisant passer les coûts de plusieurs millions à moins de 1 000 $ par annonce. La campagne démontre l'engagement de PANW en faveur de l'innovation en IA tout en faisant la promotion de Prisma® AIRS™, leur plate-forme de sécurité IA complète.
Palo Alto Networks (NASDAQ: PANW) hat eine innovative KI-generierte Werbekampagne mit dem Titel „Be A Genius. Deploy Bravely“ gestartet. Die Kampagne zeigt eine zehnteilige Serie, in der historische Innovatoren wie Benjamin Franklin und Marie Curie zu sehen sind und die vollständig mit KI-Tools wie Google Veo, Gemini und Artlist erstellt wurde. Der KI-gestützte Ansatz hat die Effizienz deutlich gesteigert, die Produktionszeit von neun Monaten auf nur eine Woche pro Werbevideo reduziert und die Kosten von Millionen auf unter $1,000 pro Anzeige gesenkt. Die Kampagne demonstriert das Engagement von PANW für KI-Innovation und bewirbt gleichzeitig Prisma® AIRS™, ihre umfassende KI-Sicherheitsplattform.
Palo Alto Networks (بورصة ناسداك: PANW) أطلقت حملة إعلانية مبتكرة مولّدة بالذكاء الاصطناعي بعنوان «Be A Genius. Deploy Bravely». تتضمن الحملة سلسلة مكونة من عشرة أجزاء تستعرض مبتكرين تاريخيين مثل بنجامين فرانكلين وماري كوري، وأنشئت جميعها باستخدام أدوات ذكاء اصطناعي مثل Google Veo وGemini وArtlist. نهج قائم على الذكاء الاصطناعي حسّن الكفاءة بشكل كبير، حيث خفض وقت الإنتاج من تسعة أشهر إلى أسبوع واحد فقط لكل فيديو إعلان، مع تقليل التكاليف من ملايين إلى أقل من $1,000 لكل إعلان. تبيّن الحملة التزام PANW بالابتكار في الذكاء الاصطناعي مع الترويج في الوقت نفسه لـ Prisma® AIRS™، منصتهم الشاملة لأمن الذكاء الاصطناعي.
Palo Alto Networks（NASDAQ: PANW）推出了一项创新的AI生成广告活动，名为“Be A Genius. Deploy Bravely”。该活动包含十集，展示历史上的创新者，如本杰明·富兰克林和玛丽·居里，完全使用包括 Google Veo、Gemini 和 Artlist 在内的 AI 工具创建。该 AI 驱动的方法显著提高了效率，将每则广告视频的制作时间从九个月缩短到仅一周，同时将成本从数百万降至每则广告不足 $1,000。该活动展示了 PANW 对 AI 创新的承诺，同时宣传 Prisma® AIRS™，他们全面的 AI 安全平台。
- Dramatic cost reduction from millions to under $1,000 per ad using AI-powered production
- Production time reduced from 9 months to 1 week per ad video
- Internal employee hours reduced by factor of 20 compared to traditional approach
- Campaign demonstrates practical application of AI technology while marketing AI security solutions
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Insights
PANW's AI-generated ad campaign demonstrates dramatic cost reduction and operational efficiency, strengthening their AI security market positioning.
Palo Alto Networks' new AI-generated advertising campaign represents a significant operational transformation that demonstrates both practical AI implementation and dramatic efficiency gains. The metrics are striking: production timelines reduced from 9 months to just 1 week per video, costs slashed from tens of millions to under $1,000 per ad, and internal resource requirements cut by a factor of 20.
This isn't merely a marketing exercise – it's a strategic demonstration of PANW's commitment to AI transformation. By publicly showcasing their own internal AI adoption journey, they're creating a powerful case study that aligns perfectly with their Prisma AIRS security platform offering. This approach establishes credibility with enterprise customers who are similarly navigating AI implementation challenges.
The campaign's creative approach featuring historical innovators (Franklin, Curie, da Vinci) cleverly positions PANW's security solutions as enablers of innovation rather than impediments – addressing the common perception that security slows technological progress. The "Deploy Bravely" tagline directly counters organizational hesitancy around AI adoption.
From a competitive standpoint, this campaign provides PANW a meaningful differentiation in the crowded cybersecurity market by demonstrating their AI capabilities through their own operations while simultaneously marketing their AI security solutions. This creates a compelling narrative of "we practice what we preach" that should resonate strongly with enterprise decision-makers who want partners who understand the practical realities of AI transformation.
The "Be A Genius. Deploy Bravely" campaign embraces the new age of advertising and encourages customers to deploy AI bravely
The campaign, which consists of a ten-part series of ads featuring well known innovators from the past like Benjamin Franklin, Marie Curie and Leonardo da Vinci whose discoveries led to the formation of new industries, was created entirely with AI. The series is currently running across major business media outlets including CNBC, The Wall Street Journal, Forbes; Fortune and are also on social media platforms like YouTube and LinkedIn as part of an extended reach, multi-quarter brand campaign.
View "Be A Genius. Deploy Bravely.™" previews
By using AI tools, including Google Veo, Gemini and Artlist the Palo Alto Networks marketing team dramatically accelerated key phases of the creative lifecycle, including concept creation, content generation, and multi-language localization. More specifically, their in-house creative team was able to leverage AI as a partner to suggest ideas, write copy, and generate visuals without the need for expensive photoshoots, video production or external agencies.
The team also used AI to assess and predict the creative's effectiveness. Before a scene was finalized, AI models analyzed the scripts and storyboards to evaluate their potential engagement and emotional resonance with target audiences. This data-driven approach allowed them to refine messaging and visuals for maximum impact, ensuring the final assets were optimized for performance from the very beginning.
As a result, production timelines were reduced from an average of nine months for a major advertising campaign, down to just one week per ad video. Previous campaigns cost tens of millions of dollars to produce, while the expense of one of these AI-generated ads was less than
Kelly Waldher, Chief Marketing Officer at Palo Alto Networks, commented:
"The AI revolution is here, and it's transforming every aspect of business, including marketing. We're embracing AI to not only tell our story but to set a new industry benchmark for speed, engagement, and efficiency. This allows us to maximize our share of voice in the market and ensure our story is seen and heard on the world's most influential platforms. And, we are showing our customers that we're just as excited as they are about leveraging AI's capabilities, and doing it securely. By using AI tools from idea to global launch, and in record time with minimal cost, we're demonstrating what it means to adopt AI innovation bravely."
Palo Alto Networks' internal marketing AI transformation mirrors the journey customers are on, emphasizing the critical need for organizations to feel confident leveraging AI to reimagine every facet of their business. As companies race to harness the power of AI, enabling its safe adoption has never been more vital. Prisma® AIRS™, the world's most comprehensive AI security platform, was designed specifically for this purpose. By securing models, data, apps and AI agents across every stage of the AI lifecycle, Palo Alto Networks enables organizations to unlock the immense value of AI innovation and deploy bravely.
About Palo Alto Networks
As the global AI and cybersecurity leader, Palo Alto Networks (NASDAQ: PANW) is dedicated to protecting our digital way of life via continuous innovation. Trusted by more than 70,000 organizations worldwide, we provide comprehensive AI-powered security solutions across network, cloud, security operations and AI, enhanced by the expertise and threat intelligence of Unit 42. Our focus on platformization allows enterprises to streamline security at scale, ensuring protection fuels innovation. Explore more at www.paloaltonetworks.com.
Palo Alto Networks, Prisma AIRS, Deploy Bravely and the Palo Alto Networks logo are trademarks of Palo Alto Networks, Inc. in
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SOURCE Palo Alto Networks, Inc.
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