Pineapple Financial Authorizes $3 Million Share Repurchase Program

Rhea-AI Summary

Pineapple Financial (NYSE American: PAPL) announced a Board‑authorized share repurchase program for up to US$3,000,000 of common shares, intended to begin in the first half of 2026.

The company says the buyback reflects management's confidence in its mortgage platform, data and tokenization initiatives, and Digital Asset Treasury, and that timing, price, and quantity will depend on market conditions, liquidity, regulatory limits, and blackout periods.

Positive

• $3,000,000 buyback authorization
• Repurchases planned to start in H1 2026
• Board cites confidence in mortgage platform and Digital Asset Treasury

Negative

• Execution uncertain—repurchases depend on liquidity, market price, and regulatory limits
• No specified share count, so shareholder impact unknown

Key Figures

Share repurchase authorization: US$3,000,000 Repurchase start window: First half of 2026

2 metrics

Share repurchase authorization US$3,000,000 Maximum common shares to be repurchased under program

Repurchase start window First half of 2026 Company intends to begin buybacks in this period

Market Reality Check

Price: $3.25 Vol: Volume 20,382 vs 20-day a...

low vol

$3.25 Last Close

Volume Volume 20,382 vs 20-day average 40,245, at 0.51x typical trading activity pre-announcement. low

Technical Price $3.25 is trading above the 200-day MA at $2.86, reflecting strength into the buyback news.

Peers on Argus

PAPLD is up 3.17%, while key peers show mixed moves: PAPLF -5%, MMCP -16.67%, IM...

PAPLD is up 3.17%, while key peers show mixed moves: PAPLF -5%, MMCP -16.67%, IMPM +11.36%, others flat. This pattern points to a stock-specific reaction to the buyback rather than a broad mortgage finance move.

Market Pulse Summary

This announcement authorizes a share repurchase program of up to US$3,000,000, with execution planne...

Analysis

This announcement authorizes a share repurchase program of up to US$3,000,000, with execution planned to begin in the first half of 2026. It signals management’s stated focus on long-term shareholder value and capital flexibility. Investors may watch how closely actual repurchases track the authorization, how this interacts with liquidity discipline, and whether the program coincides with progress across the mortgage platform and digital asset initiatives.

Key Terms

share repurchase program, tokenization

2 terms

share repurchase program financial

"has authorized a share repurchase program for up to US$3,000,000"

A share repurchase program is when a company buys back its own shares from the marketplace. This reduces the total number of shares available, which can increase the value of each remaining share and signal confidence in the company's prospects. For investors, it often suggests that the company believes its stock is undervalued or that it has extra cash to return to shareholders.

tokenization technical

"our mortgage platform, our data and tokenization initiatives, and our Digital Asset"

Tokenization is the process of converting real-world assets or rights into digital tokens stored on a computer network. This allows assets, such as property or investments, to be divided into smaller parts, making them easier to buy, sell, or transfer electronically. For investors, tokenization can increase access to a wider range of investments and make transactions faster and more efficient.

AI-generated analysis. Not financial advice.

Buyback Authorization Reflects Management Commitment to Building Long-Term Shareholder Value

Toronto, Ontario--(Newsfile Corp. - March 12, 2026) - Pineapple Financial Inc. (NYSE American: PAPL) ("Pineapple" or "the Company"), a leading fintech platform, today announced that its Board of Directors has authorized a share repurchase program for up to US$3,000,000 of the Company's common shares in the open market.

"Our decision to authorize this share repurchase program reflects our conviction in Pineapple's long-term strategy and the strength of the operating model we've built," said Shubha Dasgupta, Chief Executive Officer of Pineapple Financial. "We believe that our current market valuation does not fully reflect the progress we've made across our mortgage platform, our data and tokenization initiatives, and our Digital Asset Treasury. This authorization will provide flexibility to deploy capital opportunistically when it enhances long-term shareholder value, while we remain focused on execution, liquidity discipline, and building a more durable earnings profile over time."

The Company intends to begin repurchasing shares in the first half of 2026. The timing and price of repurchases, as well as the actual number of shares repurchased under the program, will be at the discretion of the Company and will depend on a variety of factors, including general market conditions, the stock price, regulatory requirements and limitations, trading blackout periods, corporate liquidity requirements and priorities, and other factors.

About Pineapple Financial Inc.

Pineapple Financial Inc. is an award-winning fintech and leading Canadian mortgage brokerage network, focusing on both the long-term success of agents and brokers as well as the overall experience of homeowners. With hundreds of brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home. Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.

Safe Harbor Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties. They are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and economic needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, fluctuations in the market price of INJ and any associated impairment charges that we may incur as a result of a decrease in the market price of INJ below the value at which INJ is carried on our balance sheet; changes in the accounting treatment relating to our INJ holdings; the Company's financial condition, customer acceptance of our INJ treasury strategy, and other factors discussed in the "Risk Factors" section of the registration statements, and periodic reports filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure that such expectations will be correct. The Company cautions investors that actual results may differ materially from the anticipated results. It encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.

Media Contact:

KCSA Strategic Communications
Kristin Cwalinski
pineapple@kcsa.com

Investor Relations:

KCSA Strategic Communications
Jack Perkins
pineapple@kcsa.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/288209

FAQ

What did Pineapple Financial (PAPL) authorize on March 12, 2026?

The company authorized a share repurchase program for up to US$3,000,000. According to the company, repurchases may begin in the first half of 2026 and will be executed opportunistically based on market and liquidity conditions.

When will Pineapple (PAPL) start repurchasing shares under the $3,000,000 program?

Pineapple intends to begin buybacks in the first half of 2026. According to the company, actual timing depends on market conditions, stock price, regulatory requirements, blackout periods, and corporate liquidity priorities.

How much is Pineapple Financial (PAPL) authorized to repurchase under the program?

The Board authorized repurchases totaling up to US$3,000,000. According to the company, the precise number of shares and timing will be discretionary and depend on market and regulatory factors.

What reasons did Pineapple (PAPL) give for the $3 million buyback?

Management said the authorization reflects confidence in long‑term strategy and valuation. According to the company, it aims to deploy capital opportunistically while focusing on execution, liquidity discipline, and durable earnings growth.

What constraints could limit Pineapple Financial's (PAPL) repurchases?

Repurchases are conditional on stock price, regulatory requirements, blackout periods, and corporate liquidity needs. According to the company, these factors will determine timing, price, and the actual number of shares repurchased.