Pineapple Financial Establishes Digital Asset Treasury Advisory Board and Appoints Three Members from Injective Foundation
Rhea-AI Summary
Pineapple Financial (NYSE American: PAPL) formed a Digital Asset Treasury (DAT) Advisory Board and appointed three members from Injective Foundation effective November 20, 2025.
The advisory members are Eric Chen, Mirza Uddin, and Cooper Emmons, each described as bringing blockchain and decentralized finance expertise. The move follows Pineapple's $100 million Injective DAT strategy launched in September 2025 and supports the company's stated goal to become the largest holder and staker of the $INJ token while integrating Injective infrastructure into mortgage and fintech operations.
Positive
- $100 million Injective DAT strategy launched September 2025
- Appointed 3 Injective Foundation members to DAT Advisory Board on Nov 20, 2025
Negative
- None.
Insights
Pineapple adds three Injective Foundation leaders to a new Digital Asset Treasury Advisory Board to advance a
Pineapple Financial formalized a Digital Asset Treasury Advisory Board effective
The business mechanism is governance and advisory alignment: Injective personnel on the board provide blockchain and DeFi expertise to guide Pineapple's token accumulation, staking, and on‑chain mortgage integration while the company executes its treasury strategy. Key dependencies include the pace of token accumulation, staking execution, and successful technical integration of Injective infrastructure into Pineapple's mortgage platform. Watchable items and horizon: monitor the rate and disclosure of token purchases/staking, further technical integration milestones, and any governance or commercial agreements announced in the next 3–12 months.
Toronto, Ontario--(Newsfile Corp. - November 20, 2025) - Pineapple Financial Inc. (NYSE American: PAPL) ("Pineapple" or "the Company"), a leading fintech platform, today announced the formation of a Digital Asset Treasury (DAT) Advisory Board as the Company advances its strategy of becoming the largest holder and staker of Injective ($INJ) and the premier on-chain mortgage finance platform in the world. The Advisory Board will initially include three members appointed from the Injective Foundation: Eric Chen, CEO and Co-Founder, Mirza Uddin, Head of Business, and Cooper Emmons, Institutional Lead.
Each new member of the Advisory Board brings deep expertise in blockchain technology and decentralized finance through their roles at the Injective Foundation, underscoring the growing strategic alignment between Pineapple and Injective. Chen co-founded the Injective Foundation in 2018, leading its mission to power next-generation decentralized finance infrastructure. Uddin drives strategic partnerships and institutional engagement across the global blockchain ecosystem, and Emmons oversees initiatives connecting traditional finance institutions with Injective's on-chain solutions.
"Eric, Mirza, and Cooper bring extensive expertise in blockchain technology and on-chain finance to the Pineapple team," said Shubha Dasgupta, Chief Executive Officer of Pineapple Financial. "Our Advisory Board will serve a critical role as we work together to achieve our goal of bringing real-world financial systems on-chain and become the largest holder and staker of the $INJ token. Pineapple continues to bridge fintech and decentralized finance as a first-mover in the Injective ecosystem, and I look forward to leveraging the Injective team's expertise as we continue to accumulate tokens and build out our treasury strategy."
The formation of Pineapple's Advisory Board further strengthens the collaborative relationship established following the launch of Pineapple's
About Pineapple Financial Inc.
Pineapple Financial Inc. is an award-winning fintech and leading Canadian mortgage brokerage network, focusing on both the long-term success of agents and brokers as well as the overall experience of homeowners. With hundreds of brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home. Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.
About Injective
Injective is a high-performance, interoperable Layer-1 blockchain built specifically for finance, enabling developers to create next-generation decentralized applications such as exchanges, lending protocols, and real-world asset platforms entirely on-chain. Leveraging a MultiVM framework and custom implementation of the Tendermint Proof-of-Stake consensus mechanism, Injective delivers lightning-fast transactions and seamless interoperability across major networks including Ethereum, Cosmos, and Solana. Backed by leading investors such as Binance, Pantera Capital, Jump Crypto, and Mark Cuban, Injective is pioneering a more open and efficient financial ecosystem that bridges traditional markets with the decentralized future.
Safe Harbor Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties. They are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and economic needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, fluctuations in the market price of INJ and any associated impairment charges that we may incur as a result of a decrease in the market price of INJ below the value at which INJ is carried on our balance sheet; changes in the accounting treatment relating to our INJ holdings; the Company's financial condition, customer acceptance of our INJ treasury strategy, and other factors discussed in the "Risk Factors" section of the registration statements, and periodic reports filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure that such expectations will be correct. The Company cautions investors that actual results may differ materially from the anticipated results. It encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.
Media Contact:
KCSA Strategic Communications
Kristin Cwalinski
pineapple@kcsa.com
Investor Relations:
KCSA Strategic Communications
Jack Perkins
pineapple@kcsa.com
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To view the source version of this press release, please visit https://www.newsfilecorp.com/release/275233
FAQ
What did Pineapple Financial (PAPL) announce on November 20, 2025?
Who were appointed from Injective Foundation to Pineapple's advisory board (PAPL)?
How does the advisory board relate to Pineapple's $100 million Injective DAT strategy?
What is Pineapple's stated goal for the $INJ token under the DAT strategy?
When did Pineapple launch its Injective DAT strategy and how large is it?
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