AXIL Brands Announces National Retail Distribution Agreement with Walmart
Rhea-AI Summary
AXIL Brands (NYSE American: AXIL) announced a national retail distribution agreement with Walmart to launch the new AXIL X30 LT in-ear hearing protection plugs nationwide in February 2026. The rollout is expected to place the X30 LT in over 3,700 Walmart stores, marking AXIL’s largest single retail placement to date.
The X30 LT features dual-mode noise protection, instant sound control toggle, multiple tip sizes, water and sweat resistance, and noise reduction up to 25 dB with foam tips. AXIL said the placement broadens consumer access and supports its strategy for accelerated growth and higher brand visibility in 2026.
Positive
- Over 3,700-store Walmart placement expected February 2026
- Company states this is its largest single retail placement to date
- Product specs: up to 25 dB noise reduction with foam tips
- Broader consumer access and increased brand visibility nationwide
Negative
- Concentration risk from dependency on a single large retail partner could affect distribution leverage
Market Reaction 15 min delay 9 Alerts
Following this news, AXIL has gained 101.79%, reflecting a significant positive market reaction. Argus tracked a peak move of +44.2% during the session. Our momentum scanner has triggered 9 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $10.13. This price movement has added approximately $17M to the company's valuation. Trading volume is exceptionally heavy at 28.9x the average, suggesting very strong buying interest.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Silver for real-time data.
Key Figures
Market Reality Check
Peers on Argus
Peer moves were mixed: KOSS (-1.06%), FEBO (-0.01%), UEIC (+3.10%), WLDS (-5.32%), RIME (+14.88%). With no coherent direction and AXIL down 1.57% pre-news, trading appeared stock-specific rather than a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Oct 30 | Product launch | Positive | +6.8% | Launch of GS Extreme 3.0 tactical earbuds with upgraded specs and pricing. |
| Oct 07 | Earnings results | Positive | +4.3% | 1Q26 results with higher net sales, margins, and a swing to net income. |
| Sep 25 | Retail expansion | Positive | +9.6% | Launch of X30i filtered earplug bundle on Costco.com, expanding online reach. |
| Sep 18 | Retail partnership | Positive | +4.7% | Reviv3 Procare line rollout across Chatters salons in Canada with promotions. |
| Sep 09 | Retail expansion | Positive | -5.0% | Nationwide launch of XCOR SE™ hearing earbuds at over 300 Costco locations. |
AXIL’s product and distribution news has usually been followed by positive 24-hour price reactions, with one notable divergence.
This announcement extends a series of retail and product milestones for AXIL. In September–October 2025, the company expanded with Costco, Costco.com, and Chatters salons and launched new products such as the XCOR SE™ and X30i earplugs. Earnings for 1Q26 showed higher net sales and improved profitability. Most of these announcements saw positive next-day moves, indicating the market often rewarded growth and distribution steps similar to today’s Walmart agreement.
Market Pulse Summary
The stock is surging +101.8% following this news. A strong positive reaction aligns with AXIL’s history of favorable responses to retail and product milestones, where prior news often produced gains of 4–10%. The Walmart agreement adds the largest single retail placement to date, against a backdrop of shares trading well below the $10.75 52-week high and under the $6.19 200-day MA. Investors would still need to watch execution of the 3,700-store rollout and overall liquidity trends from recent filings.
AI-generated analysis. Not financial advice.
AXIL® X30 LT Expected to Launch in Over 3,700 U.S. Stores in February 2026
LOS ANGELES, Dec. 11, 2025 (GLOBE NEWSWIRE) -- AXIL Brands, Inc. (NYSE American: AXIL), an industry leader in advanced hearing performance and protection technology, is excited to announce a key strategic milestone. The company has reached a national retail distribution agreement with Walmart, the world’s largest retailer. This partnership will bring AXIL's best-in-class hearing protection and enhancement products to a massive new audience.
The new AXIL® X30 LT in-ear hearing protection plugs are expected to launch nationwide in February 2026, with placement in over 3,700 Walmart stores. The new X30 LT advance filter earplugs offer Walmart shoppers numerous unique and innovative features including:
- Instant Sound Control
Switch seamlessly between full protection and hear-through mode using a simple toggle. Adapt to your surroundings in real-time. - Dual-Mode Noise Protection
Protects against both continuous and impulse noises. Choose the mode that best suits your environment for ultimate safety. - Custom Comfort, Your Way
Multiple tip sizes and styles ensure a perfect, comfortable fit for all-day wear while safeguarding your hearing. - Powerful Noise Reduction
Achieve up to 25 dB noise reduction with foam tips and 21 dB with silicone. Switch between isolation or balanced hear-through. - Durable, Water & Sweat Resistant
Built to last with water and sweat-resistant materials, ensuring performance in any environment. Comes with a handy pocket carry case. - Ready for Any Challenge
Ideal for concerts, races, construction, sports, work, and outdoor adventures without compromising comfort.
The Walmart rollout represents AXIL’s largest single retail placement to date and furthers AXIL’s strategy of providing advanced hearing protection across all workplace and recreational environments. Combined with existing 2025 placements, our rapid nationwide expansion significantly broadens consumer access to AXIL’s patented hearing enhancement technology and, we believe, positions the company for accelerated growth and higher brand visibility in 2026 and beyond.
“We are thrilled that Walmart has chosen the X30 LT for nationwide rollout,” said Jeff Toghraie, Chairman and CEO at AXIL Brands. “This partnership is a testament to the performance, value, and consumer demand for our products and will make our best-in-class hearing protection and enhancement technology available to millions of consumers who shop at Walmart every day.”
About AXIL Brands
AXIL Brands (NYSE American: AXIL) (“AXIL” or the “Company”) is an emerging global consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL® brand and premium hair and skincare products under its in-house Reviv3® brand - selling products in the United States, Canada, the European Union, and throughout Asia. To learn more, please visit the Company's AXIL® website at www.axilbrands.com and its Reviv3® website at www.reviv3.com
Forward-Looking Statements
This press release contains a number of forward-looking statements within the meaning of the federal securities laws. The use of words such as “anticipate,” “believe,” “expect,” “continue,” “will,” “may,” “prepare,” “should,” and “focus,” among others, generally identify forward-looking statements. For example, there can be no assurance that the Company will receive any additional purchase orders. These forward-looking statements are based on currently available information, and management’s beliefs, projections, and current expectations, and are subject to a number of significant risks and uncertainties, many of which are beyond management’s control and may cause the Company’s results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things: (i) the Company’s ability to grow its net sales and operations, including developing new and improved products, diversifying and expanding its distribution and retail channels, and expanding internationally, and perform in accordance with any guidance; (ii) the Company’s ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company’s product costs and other costs of doing business, and reduce the Company’s earnings; (vii) the Company’s ability to engage in acquisitions, investments, partnerships, strategic alliances or dispositions when desired; (viii) the Company’s ability to successfully accelerate its supply chain transition strategy and achieve the intended benefits; and (ix) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, increased tariffs and other trade restrictions and barriers, unemployment rates, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, the Ukraine-Russia conflict and conflict in the Middle East, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.
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FAQ
When will AXIL (AXIL) launch the X30 LT at Walmart nationwide?
How many Walmart stores will carry AXIL X30 LT when it launches?
What are the AXIL X30 LT noise reduction specifications?
What does the Walmart distribution mean for AXIL (AXIL) growth in 2026?
Where can consumers buy AXIL X30 LT after the Walmart rollout?
