AXIL Brands Launches Full Line of Reviv3 Procare® Products in Chatters Salons Across Canada

Rhea-AI Summary

AXIL Brands (NYSE American: AXIL) has announced a strategic partnership to launch its Reviv3 Procare® product line across Chatters, Canada's largest professional haircare retailer with over 115 salons in seven provinces.

The rollout will commence in October 2025, with the complete product line expected to be available in all locations by year-end. The partnership includes comprehensive in-salon promotions and stylist training programs to showcase Reviv3's clinically tested formulations.

Positive

• Expansion into Canada's largest professional haircare retail network with 115+ locations
• Strategic partnership enhances professional distribution channels
• Phased rollout approach includes comprehensive stylist training and promotions
• Products are clinically tested and focus on sustainable haircare

Negative

• Gradual rollout may delay full revenue potential until year-end 2025

Insights

Retail Distribution Strategist

AXIL's Reviv3 expansion into 115+ Chatters salons across Canada creates significant new revenue potential and North American market penetration.

This partnership represents a strategic market expansion for AXIL Brands' beauty division by securing distribution in Chatters, Canada's largest professional haircare retailer with over 115 salons across seven provinces. The nationwide rollout beginning October 2025 positions Reviv3 Procare® to capture market share in the premium professional haircare segment across Canada.

The phased implementation strategy is particularly shrewd - full product line availability by year-end coupled with in-salon promotions and stylist training maximizes adoption potential. Professional stylist endorsement is a powerful driver in haircare purchasing decisions, creating an effective customer acquisition funnel beyond traditional retail.

For context on potential revenue impact, professional haircare distribution operates on different economics than mass retail. Professional salon products typically command 30-50% higher margins than mass market equivalents, with salon endorsement driving both in-salon sales and subsequent retail repurchase. The Canadian professional haircare market represents approximately $1.2 billion annually, making this a meaningful addressable market opportunity.

Strategically, this positions AXIL's Reviv3 division for dual-channel growth - professional salon distribution builds brand credibility while consumer retail drives volume. The timing aligns with growing consumer preference for professional-grade haircare solutions with clean formulations, potentially accelerating Reviv3's contribution to AXIL's diversified product portfolio beyond its hearing protection core business.

LOS ANGELES, Sept. 18, 2025 (GLOBE NEWSWIRE) -- AXIL Brands, Inc. (“AXIL” or the “Company”) (NYSE American: AXIL), an emerging global consumer products company for AXIL® hearing protection and enhancement products and Reviv3® hair and skin care products, announces the launch of its full Reviv3 Procare® product line in Chatters, Canada’s largest professional haircare retailer with more than 115 salons across seven provinces.

“Partnering with Chatters to introduce Reviv3 across Canada marks a significant step in expanding our beauty division’s presence in North America,” said Jeff Toghraie, Chairman and CEO of AXIL Brands, Inc. “With nationwide reach and a strong retail customer base, Chatters is an ideal platform to bring Reviv3’s effective and clinically tested solutions to a broader audience. Chatters shares our passion for high-quality, sustainable haircare and a healthy, vibrant lifestyle. We believe this strategic partnership will enhance our professional distribution channels and support Reviv3’s global expansion, positioning our beauty, skin, and hair care division to contribute meaningfully to AXIL Brands’ long-term growth.”

The rollout of Reviv3 Procare® products in Chatters salons will begin in October 2025, with the full product line, including shampoos, conditioners, and styling treatments, expected to be available in all locations by year-end. This phased launch ensures seamless integration into Chatters’ premium offerings, with in-salon promotions and stylist training to highlight Reviv3’s unique formulations. The partnership is expected to drive significant brand visibility and customer engagement, leveraging Chatters’ reputation for excellence to position Reviv3 as a leading choice for professional haircare in Canada.

About Chatters

Chatters Hair Salon is Canada’s largest salon-based retailer, providing professional hair care services and the most extensive assortment of hair care solutions. With over 115 locations across the country, Chatters is dedicated to offering exceptional guest experiences, innovative services, and premium products. Committed to innovation and quality, Chatters partners with top global brands and employs highly skilled stylists to deliver personalized, trend-setting looks. Since its founding, Chatters has been a trusted name in Canadian beauty, celebrating individuality and inspiring self-expression.

About AXIL Brands, Inc.

AXIL Brands, Inc. (NYSE American: AXIL) is an emerging global consumer products company offering premium hearing enhancement and protection products under the AXIL® brand and premium hair and skin care solutions under the Reviv3 Procare® brand. With a focus on innovation, quality, and sustainability, AXIL Brands delivers clinically tested, plant-based products to consumers in the United States, Canada, the European Union, and Asia.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements include those identified by words such as “expect,” “anticipate,” “believe,” “continue,” “may,” “will,” “potential”, and similar expressions. For example, there can be no assurance that the Company will receive any additional purchase orders. These statements reflect management’s current expectations and assumptions about future events and business performance, and actual results may differ materially due to various risks and uncertainties, including, among other things: (i) the Company’s ability to grow its net sales and operations, including developing new and improved products, diversifying and expanding its distribution and retail channels, and expanding internationally, and perform in accordance with any guidance; (ii) the Company’s ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company’s product costs and other costs of doing business, and reduce the Company’s earnings; (vii) the Company’s ability to engage in acquisitions, investments, partnerships, strategic alliances or dispositions when desired; (viii) the Company’s ability to successfully accelerate its supply chain transition strategy and achieve the intended benefits; and (ix) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, increased tariffs and other trade restrictions and barriers, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, including the effects of the Ukraine-Russia conflict and conflict in the Middle East, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.

Investor Relations:

Todd McKnight
Tel: (917) 349-2175
investors@goaxil.com

FAQ

When will AXIL Brands (AXIL) launch Reviv3 Procare products in Chatters salons?

AXIL will begin rolling out Reviv3 Procare products in October 2025, with full availability expected across all Chatters locations by year-end 2025.

How many Chatters salon locations will carry AXIL's Reviv3 Procare products?

Reviv3 Procare products will be available in more than 115 Chatters salons across seven Canadian provinces.

What products will AXIL's Reviv3 Procare offer at Chatters locations?

The full Reviv3 Procare line will include shampoos, conditioners, and styling treatments.

How will AXIL support the Reviv3 Procare launch in Chatters salons?

AXIL will support the launch through in-salon promotions and comprehensive stylist training to highlight Reviv3's unique formulations.

What is the significance of the Chatters partnership for AXIL Brands?

The partnership represents a significant expansion of AXIL's beauty division in North America and is expected to contribute meaningfully to the company's long-term growth through Canada's largest professional haircare retail network.