Yext Has Chosen to Strategically Partner with AdCellerant to Help Organizations Manage and Optimize Brand Visibility
Rhea-AI Summary
Yext (NYSE:YEXT) announced a strategic partnership with AdCellerant to help organizations manage and optimize brand visibility across search, maps, apps, AI interfaces, and paid media.
The agreement pairs Yext's platform with AdCellerant's certified experts and more than 60 digital marketing solutions to accelerate adoption, enable training, and drive measurable customer outcomes.
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Key Figures
Market Reality Check
Peers on Argus
YEXT was down 0.36% with mixed peer action: RDWR -2.02%, GCT -0.14%, while IIIV rose 1.66% and VRNT was roughly flat. No peers appeared in the momentum scanner and no same-day peer headlines were flagged, supporting this as a stock-specific setup rather than a sector-wide move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 10 | Tender offer launch | Positive | +14.3% | Announced modified Dutch auction tender offer up to $180M for common stock. |
| Feb 02 | Buyout withdrawn | Negative | -23.6% | CEO withdrew $9.00 per-share acquisition proposal, company pursuing $150M self-tender. |
| Dec 08 | Earnings results | Positive | -0.6% | Reported profitable Q3 FY26 with $112.0M revenue and ongoing buybacks and acquisitions. |
| Oct 09 | AI research study | Positive | -0.9% | Released AI citation study showing 86% of citations from brand-managed sources. |
| Oct 07 | Consumer survey | Neutral | -0.7% | Published survey on fragmented path to purchase and rising AI-powered search usage. |
Recent history shows large price reactions to capital allocation and tender offer news, while research- and study-oriented releases have seen modest or negative moves regardless of generally positive framing.
Over the past several months, Yext has focused on capital returns and strategic positioning. On Feb 10, 2026, it launched a modified Dutch auction tender offer for up to $180M, which coincided with a 14.26% gain. Earlier, on Feb 2, 2026, withdrawal of a $9.00 per-share acquisition proposal and plans for a $150M self-tender led to a 23.6% decline. Prior earnings on Dec 8, 2025 highlighted profitability and acquisitions, but the stock barely moved. Marketing and AI research studies in October 2025 also saw small negative reactions. Today’s partnership news fits into this pattern of strategic, customer-focused initiatives rather than capital-structure changes.
Market Pulse Summary
This announcement highlights Yext’s strategy to deepen customer outcomes by pairing its brand visibility platform with AdCellerant’s service-led model and more than 60 digital marketing solutions. It extends Yext’s reach across search, maps, apps, AI interfaces, and paid media, aiming to boost adoption and measurable results. In context of recent tender offers and profitability milestones, this partnership focuses on operational execution and customer enablement rather than capital structure, making future adoption metrics and partner-driven revenue contributions key data points to track.
Key Terms
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AI-generated analysis. Not financial advice.
The partnership brings together Yext's industry-leading platform with AdCellerant's hands-on expertise and digital marketing solutions to help organizations manage and optimize their brand visibility across all discovery surfaces—improving visibility, accelerating adoption, and driving long-term growth across today's search and engagement channels.
A Partnership Focused on Expertise, Adoption, and Results
Through this partnership, AdCellerant brings a dedicated team of certified experts focused on helping organizations maximize the value of their Yext investment. The emphasis is on practical enablement—supporting teams with training, strategic guidance, and ongoing coaching that drives stronger adoption and real business impact.
AdCellerant's service-led model ensures brands receive not only powerful technology but the enablement and strategic partnership required to translate platform capabilities into measurable outcomes.
"Technology alone isn't enough. Brands need a partner who can help operationalize it," said Brock Berry, CEO and Co-Founder of AdCellerant. "Our collaboration with Yext ensures customers receive both powerful digital presence technology and the hands-on guidance required to translate that into measurable growth."
Supporting Modern Discovery Across the Entire Digital Ecosystem
The partnership between Yext and AdCellerant enables organizations to manage and optimize their brand visibility across search, maps, apps, AI interfaces, and paid media environments. By pairing this technology with a service-led approach, organizations gain a partnership that helps them stay visible, accurate, and competitive wherever their customers discover, research, and make decisions.
The partnership reflects a shared belief that success in today's digital-first environment requires more than software alone; it requires expertise, guidance, and a long-term commitment to customer outcomes.
"We're committed to delivering the best possible experience to our customers," said Chad Arango, Senior Director, Global Partnerships at Yext. "Expanding our trusted partnership with AdCellerant allows us to extend hands-on expertise and flexible support models, helping more organizations get maximum value from the Yext platform, accelerate adoption, and scale their brand visibility with confidence."
Partnership Built for Helping Brands Scale
In addition to helping brands strengthen Yext adoption, the partnership provides organizations with flexibility as their digital strategies and needs evolve. With AdCellerant's suite of more than 60 digital marketing solutions spanning search, social, Connected TV (CTV), display, and programmatic media, brands can unify organic presence with paid activation—supporting the entire customer journey from awareness through conversion and retention.
Rather than a transactional transition, this partnership represents a long-term commitment to helping organizations scale with the right combination of technology, expertise, and flexibility as their strategies evolve.
Learn More about AdCellerant and Yext's Partnership
Learn more about the AdCellerant and Yext partnership here.
About Yext
Yext (NYSE: YEXT) is the leading brand visibility platform, built for a world where discovery and engagement happen everywhere — across AI search, traditional search, social media, websites, and direct communications. Powered by over 2 billion trusted data points and a suite of integrated products, Yext provides brands the clarity, control, and confidence to perform across digital channels. From real-time insights to AI-driven recommendations and execution at scale, Yext turns a brand's digital presence into a competitive advantage. Thousands of leading brands rely on Yext to stay visible, stay ahead, and grow.
To learn more about Yext, visit Yext.com or follow us on LinkedIn and X.
About AdCellerant
AdCellerant is an award-winning digital advertising technology and services company focused on making high-quality digital marketing accessible to every business. Through its proprietary platform, Ui.Marketing, and AI-powered planning and activation tools, the company delivers omnichannel solutions, campaign automation, and actionable reporting designed to drive measurable business results.
Media Contact
Meghan Brito
SVP of Marketing
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SOURCE AdCellerant LLC
FAQ
What does the YEXT partnership with AdCellerant mean for customers?
How will YEXT and AdCellerant improve brand visibility across channels?
Does the YEXT–AdCellerant partnership include paid media services for advertisers?
Will the YEXT partnership with AdCellerant change how organizations adopt Yext?
Where can investors find more details about YEXT's collaboration with AdCellerant?
