AXIL Unveils MX II Next Generation Earmuffs Featuring Advanced SonicShieldX™ Technology
Rhea-AI Summary
AXIL (NYSE American: AXIL) unveiled the MX II Series earmuffs featuring its next‑generation SonicShieldX™ platform. The flagship MX II PRO opens for preorder on January 5, 2026 with deliveries expected in February 2026. Two additional variants, MX II Electronic and MX II Passive, are scheduled for release in May 2026. Key product specs include Bluetooth connectivity, instant compression of harmful noises above 85 dB, ambient sound amplification up to 6X, lightweight sweat‑ and water‑resistant design, interchangeable ear pads, and eco‑friendly packaging. The series targets outdoor enthusiasts and professionals in high‑noise environments, combining hearing protection with situational awareness and enhanced sound quality.
Positive
- Preorder date set for January 5, 2026
- Deliveries expected February 2026 for MX II PRO
- SonicShieldX compresses noises above 85 dB and amplifies ambient sound up to 6X
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
Peers show mixed moves (e.g., KOSS -0.22%, FEBO +9.65%, WLDS -6.33%), suggesting stock-specific rather than coordinated sector action.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 11 | Retail distribution deal | Positive | +59.4% | National Walmart agreement placing X30 LT in over 3,700 stores. |
| Oct 30 | Product launch | Positive | +6.8% | Launch of GS Extreme 3.0 tactical earbuds with SonicShieldX tech. |
| Oct 07 | Earnings results | Positive | +4.3% | 1Q26 results with higher sales, strong margins, and positive net income. |
| Sep 25 | Retail product rollout | Positive | +9.6% | X30i earplug bundle launch on Costco.com with dual-mode protection. |
| Sep 18 | Strategic partnership | Positive | +4.7% | Reviv3 Procare line rollout across Chatters salons in Canada. |
Recent positive commercial and financial announcements have consistently coincided with strong positive price reactions.
Over the last few months, AXIL has reported improving fundamentals and expanding distribution. 1Q26 results on Oct 7, 2025 showed higher net sales, strong 67.6% gross margin, and a shift to profitability. The company then expanded retail reach with Costco and Chatters partnerships and, on Dec 11, 2025, announced a national Walmart rollout to 3,700+ stores, which saw a 59.36% price reaction. Today’s MX II Series launch continues the strategy of rolling out new SonicShieldX-based products into growing retail and direct channels.
Market Pulse Summary
This announcement extends AXIL’s SonicShieldX platform into the MX II Series earmuffs, adding Bluetooth-enabled MX II PRO preorders from January 5, 2026 and further variants expected by May 2026. It follows recent retail expansion and improving profitability highlighted in 1Q26 results. Investors may watch how these launches contribute to net sales, gross margin sustainability, and ongoing retail relationships with partners like Walmart, Costco, and Chatters.
Key Terms
bluetooth technical
AI-generated analysis. Not financial advice.
Flagship MX II PRO will be available for preorder in January 2026, with deliveries expected in February 2026
LOS ANGELES, Dec. 18, 2025 (GLOBE NEWSWIRE) -- AXIL Brands, Inc. (NYSE American: AXIL), a leading innovator in hearing protection, enhancement, and audio technology, is excited to announce the upcoming launch of the MX II Series earmuffs. The MX II introduces the company's cutting-edge next-generation SonicShieldX™ technology platform, delivering superior hearing protection, sound enhancement, and unmatched comfort for outdoor enthusiasts and professionals in high-noise environments.
The flagship MX II PRO model, the first in the series, will be available for preorder starting January 5, 2026, with deliveries expected in February 2026. This premium all-in-one electronic earmuff combines advanced Bluetooth connectivity, powerful hearing amplification, and instant compression of harmful noises above 85 dB, all while offering enhanced customizable features and rugged durability. Additional variants, the MX II Electronic (focused on essential sound enhancement and protection without Bluetooth) and MX II Passive (reliable non-electronic noise reduction for everyday use), are scheduled for release in May 2026.
"Following the enthusiastic response to our GS Extreme 3.0 incorporating the SonicShieldX technology, we're excited to bring the next evolution in over-the-ear protection with the MX II Series," said Jeff Toghraie, Chairman and Chief Executive Officer of AXIL Brands. "The new platform represents a major leap forward, providing even better situational awareness, wind noise reduction, sound quality, and seamless integration of protection and enhancement ensuring users can hear what they need while staying safe from damaging sounds."
Key highlights of the MX II Series include:
- Next-Generation SonicShieldX™ Technology: Enhanced automatic sound compression, improved ambient sound amplification (up to 6X for safe levels), and superior clarity in challenging environments.
- Comfort and Durability: Lightweight, sweat- and water-resistant design with adjustable headbands and easy-to-clean cushions for all-day wear.
- Customizable Options: Interchangeable ear pads and plates for personalization with eco-friendly packaging.
- Versatile Performance: Ideal for construction sites, concerts, sporting events, loud workplaces, and more.
The MX II Series continues AXIL’s commitment to innovation in dual-function hearing technology, allowing users to protect their hearing without sacrificing awareness or communication.
About AXIL Brands
AXIL Brands (NYSE American: AXIL) (“AXIL” or the “Company”) is an emerging global consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL® brand and premium hair and skincare products under its in-house Reviv3® brand - selling products in the United States, Canada, the European Union, and throughout Asia. To learn more, please visit the Company's AXIL® website at www.axilbrands.com and its Reviv3® website at www.reviv3.com
Forward-Looking Statements
This press release contains a number of forward-looking statements within the meaning of the federal securities laws. The use of words such as “anticipate,” “believe,” “expect,” “continue,” “will,” “may,” “prepare,” “should,” and “focus,” among others, generally identify forward-looking statements. For example, there can be no assurance that the Company will receive any additional purchase orders. These forward-looking statements are based on currently available information, and management’s beliefs, projections, and current expectations, and are subject to a number of significant risks and uncertainties, many of which are beyond management’s control and may cause the Company’s results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things: (i) the Company’s ability to grow its net sales and operations, including developing new and improved products, diversifying and expanding its distribution and retail channels, and expanding internationally, and perform in accordance with any guidance; (ii) the Company’s ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company’s product costs and other costs of doing business, and reduce the Company’s earnings; (vii) the Company’s ability to engage in acquisitions, investments, partnerships, strategic alliances or dispositions when desired; (viii) the Company’s ability to successfully accelerate its supply chain transition strategy and achieve the intended benefits; and (ix) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, increased tariffs and other trade restrictions and barriers, unemployment rates, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, the Ukraine-Russia conflict and conflict in the Middle East, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.
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FAQ
When can I preorder AXIL MX II PRO (AXIL) and when will it ship?
What is SonicShieldX technology in the AXIL MX II Series (AXIL)?
Which AXIL MX II variants are planned and when will they release?
Does the AXIL MX II PRO support Bluetooth and hearing amplification?
What environments are AXIL MX II earmuffs designed for?
Are AXIL MX II earmuffs durable and comfortable for all‑day use?
