AXIL BRANDS Launches Nationwide at Costco with AXIL XCOR SE™ Advanced Hearing Protection and Enhancement Earbuds
AXIL Brands has announced the nationwide launch of its XCOR SE™ hearing protection and enhancement earbuds at over 300 Costco locations. The innovative device features advanced 26 SNR hearing protection and up to 4x hearing enhancement capabilities, even in Protect Mode.
The XCOR SE™ incorporates Bluetooth 5.2 connectivity and water/sweat-resistant design, making it suitable for various environments including gyms, shooting ranges, hunting, and concerts. This strategic partnership with Costco marks a significant expansion of AXIL's retail presence and distribution network, building upon existing collaborations with NASCAR, Monster Jam, and U.S.A Shooting.
AXIL Brands ha annunciato il lancio nazionale dei suoi auricolari per protezione e miglioramento uditivo XCOR SE™ in oltre 300 punti vendita Costco. Il dispositivo innovativo offre una protezione acustica avanzata con 26 SNR e fino a 4x di potenziamento uditivo, anche in Modalità Protezione.
Le XCOR SE™ integrano connettività Bluetooth 5.2 e un design resistente a acqua e sudore, adatto a palestre, poligoni, caccia e concerti. Questa collaborazione con Costco amplia in modo significativo la presenza retail e la rete di distribuzione di AXIL, rafforzando le partnership già esistenti con NASCAR, Monster Jam e U.S.A Shooting.
AXIL Brands ha anunciado el lanzamiento a nivel nacional de sus auriculares de protección y mejora auditiva XCOR SE™ en más de 300 tiendas Costco. El innovador dispositivo ofrece protección auditiva avanzada de 26 SNR y hasta 4x de mejora auditiva, incluso en Modo Protección.
Las XCOR SE™ incorporan conectividad Bluetooth 5.2 y un diseño resistente al agua y al sudor, adecuado para gimnasios, campos de tiro, caza y conciertos. Esta alianza con Costco representa una importante expansión de la presencia minorista y la red de distribución de AXIL, sumándose a colaboraciones existentes con NASCAR, Monster Jam y U.S.A Shooting.
AXIL Brands는 XCOR SE™ 청력 보호 및 증강 이어버드를 300개 이상의 코스트코 매장에서 전국 출시한다고 발표했습니다. 이 혁신적인 기기는 26 SNR의 고급 청력 보호와 최대 4배 청력 증강 기능을 제공하며, 보호 모드에서도 작동합니다.
XCOR SE™는 Bluetooth 5.2 연결과 방수/땀 방지 설계를 갖춰 헬스장, 사격장, 사냥, 콘서트 등 다양한 환경에 적합합니다. 코스트코와의 전략적 파트너십은 AXIL의 소매 입지와 유통망을 크게 확장하는 것으로, NASCAR, Monster Jam, U.S.A Shooting과의 기존 협력에 기반을 둡니다.
AXIL Brands a annoncé le lancement national de ses écouteurs de protection et d'amélioration auditive XCOR SE™ dans plus de 300 magasins Costco. Cet appareil innovant offre une protection auditive avancée de 26 SNR et jusqu'à 4x d'amplification auditive, même en mode Protection.
Les XCOR SE™ intègrent la connectivité Bluetooth 5.2 et un design résistant à l'eau et à la transpiration, adapté aux salles de sport, stands de tir, activités de chasse et concerts. Ce partenariat stratégique avec Costco marque une importante expansion de la présence retail et du réseau de distribution d'AXIL, renforçant les collaborations existantes avec NASCAR, Monster Jam et U.S.A Shooting.
AXIL Brands hat die landesweite Einführung seiner XCOR SE™ Gehörschutz- und Hörverstärker-Ohrhörer in über 300 Costco-Filialen angekündigt. Das innovative Gerät bietet fortschreitenden 26 SNR Gehörschutz und eine bis zu 4-fache Hörverstärkung, auch im Schutzmodus.
Die XCOR SE™ verfügen über Bluetooth 5.2 und ein wasser-/schweißresistentes Design, geeignet für Fitnessstudios, Schießstände, Jagd und Konzerte. Die Partnerschaft mit Costco erweitert AXILs Einzelhandelspräsenz und Vertriebsnetz erheblich und baut auf bestehenden Kooperationen mit NASCAR, Monster Jam und U.S.A Shooting auf.
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Insights
AXIL's Costco nationwide launch represents significant distribution expansion that could substantially boost revenue and market presence.
AXIL's nationwide launch of its XCOR SE™ hearing protection earbuds at over 300 Costco locations marks a pivotal expansion of the company's retail footprint. This partnership with a premium wholesale giant immediately multiplies AXIL's consumer touchpoints and significantly broadens market access.
The technical specifications of the XCOR SE™ are impressive, featuring 26 SNR protection rating and up to 4x hearing enhancement even in protection mode. The product incorporates Bluetooth 5.2 technology and water/sweat resistance, positioning it competitively in the specialized audio protection market.
This Costco rollout represents more than just a new sales channel—it's a validation of AXIL's product quality and market relevance. Costco's rigorous vendor selection process typically favors established brands with proven demand and quality standards. Securing nationwide placement suggests AXIL has demonstrated both significant consumer interest and operational capability to support high-volume retail.
The strategic significance extends beyond immediate sales potential. By partnering with Costco, AXIL gains exposure to the retailer's approximately 60 million premium membership households, many representing ideal demographics for specialty audio products. This could dramatically accelerate brand awareness and create spillover effects for AXIL's broader product portfolio.
While specific financial projections aren't disclosed, the CEO's reference to "substantial annual sales potential" suggests this deal could materially impact AXIL's revenue trajectory. The company's existing partnerships with NASCAR, Monster Jam, and U.S.A Shooting further strengthen its positioning in premium specialized audio markets.
The New AXIL XCOR SE™ Debuts at 300+ Clubs
LOS ANGELES, Sept. 09, 2025 (GLOBE NEWSWIRE) -- AXIL Brands is excited to announce that the XCOR SE™, our state-of-the-art hearing protection and enhancement earbuds, is now available in over 300 Costco stores nationwide. This national rollout expands access to our innovative technology, allowing Costco members to experience the XCOR SE’s superior performance in protecting and enhancing hearing firsthand.
The new XCOR SE™ sets a new standard with its advanced 26 SNR (Signal-to-Noise Ratio) hearing protection and up to 4x hearing enhancement, even in Protect Mode. Featuring Bluetooth 5.2 connectivity and water- and sweat-resistant design, these earbuds are perfect for the gym, shooting range, hunting, concerts, or any loud environment where clear sound and protection are essential.
“We’re excited to partner with Costco to bring the XCOR SE™ to millions of members nationwide,” said Jeff Toghraie, Chairman and CEO of AXIL Brands. “This landmark retail expansion significantly amplifies our market presence and underscores the rising demand for premium hearing solutions. It reflects our unwavering commitment to innovation, quality, and operational excellence while diversifying our distribution channels and unlocking substantial annual sales potential.”
The launch of the XCOR SE™ in Costco clubs is a testament to AXIL Brands’ ongoing success in delivering innovative hearing solutions. By combining advanced technology with strategic retail partnerships, AXIL continues to solidify its position as a leader in the hearing protection and enhancement market. This expansion follows the success of AXIL’s earlier XCOR models and builds on collaborations with industry leaders like NASCAR, Monster Jam, U.S.A Shooting further demonstrating the brand’s ability to cater to premium markets.
Discover the XCOR SE Costco locations nationwide, and experience why it’s the ultimate choice for hearing protection and enhancement. For more details about the XCOR SE and AXIL’s full range of cutting-edge products, visit www.goaxil.com.
About AXIL Brands
AXIL Brands (NYSE American: AXIL) is an emerging global consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL® brand and premium hair and skincare products under its in-house Reviv3® brand - selling products in the United States, Canada, the European Union, and throughout Asia.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements include those identified by words such as “expect,” “anticipate,” “believe,” “continue,” “may,” “will,” “potential”, and similar expressions. For example, there can be no assurance that the Company will receive any additional purchase orders. These statements reflect management’s current expectations and assumptions about future events and business performance, and actual results may differ materially due to various risks and uncertainties, including, among other things: (i) the Company’s ability to grow its net sales and operations, including developing new and improved products, diversifying and expanding its distribution and retail channels, and expanding internationally, and perform in accordance with any guidance; (ii) the Company’s ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company’s product costs and other costs of doing business, and reduce the Company’s earnings; (vii) the Company’s ability to engage in acquisitions, investments, partnerships, strategic alliances or dispositions when desired; (viii) the Company’s ability to successfully accelerate its supply chain transition strategy and achieve the intended benefits; and (ix) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, increased tariffs and other trade restrictions and barriers, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, including the effects of the Ukraine-Russia conflict and conflict in the Middle East, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.
Investor Relations:
Todd McKnight
Tel: (917) 349-2715
investors@goaxil.com
FAQ
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