PAR Punchh® Partners with Attentive on SMS Marketing Capabilities for Restaurant Loyalty Programs

Rhea-AI Summary

ParTech, Inc. (PAR) announces a new partnership between PAR Punchh® and Attentive, enhancing restaurant customer engagement through SMS marketing. The integration aims to boost loyalty acquisition, increase revenue, and improve customer communication.

Market Research Analyst

The partnership between PAR Technology and Attentive is a strategic move to capitalize on the growing trend of mobile engagement in the restaurant industry. The integration of SMS marketing capabilities with loyalty programs can potentially lead to increased customer retention and higher average spend per customer. From a market perspective, the ability to personalize communication and offers could differentiate restaurants in a competitive market, potentially leading to increased market share.

Furthermore, the data-driven approach to marketing, leveraging the high open rates of SMS (98%) compared to email, indicates a shift in consumer preferences towards more immediate and personal forms of communication. This shift could influence other players in the industry to adopt similar strategies, creating a ripple effect that increases the importance of mobile marketing platforms in the restaurant sector's overall growth strategy.

Financial Analyst

The integration between PAR Punchh and Attentive represents a potential revenue growth opportunity for PAR Technology. By offering a unique value proposition through this partnership, PAR could see an uptick in adoption rates of their loyalty and offer solution by existing and new clients. This could translate to increased recurring revenue streams from subscription fees and usage-based charges.

Investors should monitor the adoption rates post-integration and the subsequent impact on PAR's financials, particularly its top-line growth. It will be important to assess the customer acquisition cost and the return on investment for restaurants utilizing this integrated solution. If the solution does indeed lead to higher customer spend and loyalty as suggested, it could result in a positive feedback loop benefiting both PAR's financial position and market valuation.

Technology Integration Specialist

The technical aspect of integrating SMS marketing into a loyalty program is a nuanced endeavor that requires expertise in both software development and marketing analytics. The success of this integration hinges on seamless interoperability between the two platforms, ensuring data privacy and compliance with regulations such as TCPA for SMS marketing.

For restaurants, the ability to utilize advanced SMS functionality like MMS, video and A/B testing could lead to more effective campaigns. The technical efficiency and reliability of the integration will be critical for user adoption and satisfaction. An effective integration can serve as a case study for similar collaborations in the tech industry, potentially setting a standard for how loyalty programs and marketing platforms can work together to enhance customer engagement and drive revenue.

Integration provides high-value channel for restaurants to engage with customers, unlocking new ways to increase loyalty acquisition, and drive revenue growth.

NEW HARTFORD, N.Y.--(BUSINESS WIRE)-- ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce solutions for enterprise restaurants, today announced a new partnership between PAR Punchh®, PAR Technology’s industry-leading loyalty and offer solution, and Attentive, the AI marketing platform specializing in SMS marketing for leading brands. This integration will expand PAR Punchh's capabilities to help restaurants turn anonymous guests into loyalty members, grow their loyalty membership and send engaging visuals and content with personalized offers to spark actions via SMS messaging.

The integration offers restaurants enhanced tools for customer acquisition and communication. These tools operate within a channel that 93% of customers express interest in for brand communication, according to data from Attentive’s Global Consumer Survey Report. The partnership gives Punchh Customers the opportunity to:

• Grow loyalty membership by incentivizing SMS opt-ins.
• Send targeted campaigns to drive app downloads and loyalty sign-ups.
• Leverage advanced SMS functionality like MMS, video, GIFs and A/B testing.
• Streamline SMS compliance with Attentive's expertise.

"Partnering with Attentive equips our customers with more robust tools to engage guests through timely, relevant messaging," said Savneet Singh, CEO of PAR Technology. "SMS engagement is critical for growing loyal customers and repeat visits in today’s restaurant industry. With Attentive, we can help brands create seamless omnichannel relationships with customers, fostering loyalty across digital interactions and real-world visits.”

This integration comes at a time when consumers are seeking deeper relationships with their favorite brands. SMS provides a high-value channel, boasting a 98% open rate compared to email, which is less than 20%. Restaurants using PAR Punchh can now engage with loyalty and non-loyalty members to encourage new sign-ups and actions.

"We’re thrilled to be able to offer restaurants a convenient way to engage with customers, by using personalized and visual text messaging in every step of the omnichannel journey to meet customers where they are," said Angelique Kamara, VP of Partnerships at Attentive. "This partnership with PAR Punchh helps our joint brands unlock the full potential of SMS marketing, further strengthening brand loyalty and increasing revenue.”

In a testament to the tangible impact of this new partnership, Kim Collura, VP of Marketing at Jason’s Deli, shares her experience: “Thanks to the seamless integration between Attentive and Punchh, our business has experienced a significant uplift in SMS subscriber growth and customer engagement. With targeted messaging and personalized rewards, we’ve seen a tangible increase in repeat visits and higher average spend per customer. This partnership has truly elevated our marketing efforts, allowing us to connect with our audience on a deeper level and drive sustainable growth.”

Joining PAR Punchh’s ecosystem of over 200 technology partners, Attentive’s partnership is currently the only restaurant loyalty and SMS platform integration of its kind.

About Attentive
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, GUESS, Urban Outfitters, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for users with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.

About PAR Technology
For more than 40 years, PAR Technology Corporation’s (NYSE: PAR) cutting-edge products and services have helped bold and passionate restaurant brands build lasting guest relationships. We are the partner enterprise restaurants rely on when they need to serve amazing moments from open to close, during the most hectic rush hours, and when the world forces them to adapt and overcome. More than 70,000 restaurants in more than 110 countries use PAR’s restaurant point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240403738872/en/

Christopher R. Byrnes

(315) 743-8376

chris_byrnes@partech.com

Source: PAR Technology

FAQ

How does the partnership between PAR Punchh® and Attentive benefit restaurants?

The partnership aims to help restaurants convert anonymous guests into loyal members, increase loyalty membership, and send personalized offers via SMS to drive customer actions.

What tools does the integration offer to Punchh Customers?

The integration offers tools to grow loyalty membership through SMS opt-ins, drive app downloads, and loyalty sign-ups, leverage advanced SMS functionality, and streamline SMS compliance.

Why is SMS engagement critical for growing loyal customers in the restaurant industry?

SMS engagement is vital as it helps in fostering loyalty and repeat visits, with a high open rate of 98% compared to email's less than 20%.

What impact has the partnership had on Jason's Deli marketing efforts?

The seamless integration between Attentive and Punchh has led to significant growth in SMS subscriber numbers, increased customer engagement, repeat visits, and higher average spend per customer for Jason's Deli.

How does SMS marketing help in strengthening brand loyalty and increasing revenue?

SMS marketing helps in connecting with customers on a deeper level, offering personalized rewards, targeted messaging, and visual content to drive sustainable growth and brand loyalty.