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IHOP collaborates with Paramount Pictures' new movie IF to unveil an imaginative new menu for a time, including Blue's Dazzleberry Pancakes and Unbelieva-Blue Soda Pop. Kids eat free from 4pm-10pm with purchase of adult entrée. The partnership celebrates the movie's magical themes and offers unique culinary creations inspired by IF. IHOP's International Bank of Pancakes rewards program offers 3x bonus PanCoins and a chance to win a screening of IF for 50 people. The menu is available from May 6 to June 16, 2024, at participating restaurants nationwide.
CBS programming has been watched for over 456 billion minutes in the first four months of 2024, surpassing Netflix and all other streaming competitors. The network's content saw a 30% increase in viewership compared to Netflix originals and a 231% increase compared to other streaming services. CBS continues to dominate with multiple popular series and post-season NFL coverage, attracting a massive multiplatform audience.
Baskin-Robbins introduces an exclusive IF Movie Menu inspired by Paramount Pictures' film 'IF', offering imaginative and flavorful treats nationwide. The menu includes two new Flavors of the Month, Blue's Boardwalk Bash and Blossom's Berry Twirl, along with immersive in-person and digital experiences. Guests can enjoy specialty ice creams, sundaes, and experiences that aim to spark wonder and creativity in ice cream lovers of all ages. Collaborating with the IF Movie, Baskin-Robbins aims to help guests rediscover their childlike wonder and celebrate life's little wonders through delightful frozen treats.
Paramount Global reported its first-quarter earnings results for the period ending March 31, 2024. The company will host a conference call and live webcast to discuss the results. Investors can access the call via phone or webcast, with an audio replay available afterward. The earnings release and related information can be found on Paramount's Investors homepage.
Paramount Global announced the stepping down of Bob Bakish as President and CEO, with George Cheeks, Chris McCarthy, and Brian Robbins appointed to the Office of the CEO. The new leadership aims to accelerate growth, develop content, streamline operations, and optimize streaming strategy. The Board has high confidence in the new team to enhance performance and value creation. The PR highlights the success and track record of the new leaders and their strategic vision for Paramount Global.