Plan International and Paramount launch "Worthy" campaign to support girls' education worldwide

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Paramount (NYSE:PARA) and Plan International have launched the "Worthy" campaign featuring Nickelodeon's Dora character to promote girls' education globally. The campaign includes a new PSA that will air across Paramount's networks in over 170 markets worldwide.

The initiative introduces The Dora Fund, supporting grassroots organizations advancing girls' education through direct grants. The campaign offers donors the opportunity to provide backpacks filled with school supplies to girls in need for $25 per backpack. Since the partnership's launch last year, backpacks have been distributed across five countries to help girls continue their education.

["Partnership expansion into over 170 markets through Paramount's network reach", "Launch of The Dora Fund to provide direct grants to grassroots organizations", "Successful distribution of backpacks in five countries since last year's launch"]

New PSA invites supporters to give back by giving backpacks to girls around the world

WASHINGTON, July 28, 2025 /PRNewswire/ -- Plan International and Paramount, in partnership with Nickelodeon, today launched the next chapter of their global campaign featuring beloved explorer Dora, to raise awareness about the importance of education. At the heart of this year's movement is a joyful new public service announcement, 'Worthy,' set to the empowering anthem by Mavis Staples, celebrating the courage and promise of girls everywhere.

"It's not just about what's inside the backpack, but what's inside the girl. Her power, her voice, her potential."

For generations, Dora has inspired young explorers to dream big. Now, her iconic purple backpack is helping girls around the world unlock futures filled with possibility. In the new PSA, girls from across the globe are seen dancing, singing and walking to school — their purple backpacks serving as both a tool and a symbol of confidence, dignity and hope.

 The 'Worthy' PSA will air across Paramount's Nickelodeon and MTV networks in more than 170 markets worldwide, as well as on social media channels.

Watch the "Worthy" PSA and experience the campaign's message at

www.planusa.org/backpacks

This year's campaign is a reflection of Plan's growing partnership with Paramount, which launched on International Day of the Girl last year. Since then, we have delivered backpacks filled with essential school supplies to girls in five countries, helping them show up prepared, proud and ready to learn. For many, this simple gift has made the difference between dropping out and stepping forward into a future full of promise.

Give a girl a backpack — make your $25 gift at www.planusa.org/backpacks.

This year's campaign also powers The Dora Fund, a new initiative that invests in grassroots and youth-led organizations advancing girls' education. By providing direct grants and resources, the fund helps community leaders address barriers to learning and unlock opportunities for girls worldwide.

"It's not just about what's inside the backpack. It's about what's inside the girl — her power, her voice, her potential," said Shanna Marzilli, president and CEO of Plan International USA. "Together with Paramount and Nickelodeon, we're reminding every girl that she is worthy and making sure she has what she needs to lead — not just in school but in life."

A gift of just $25 provides a backpack for a girl in need — and that's just the beginning. When you give, you're not only helping her carry books but also helping her carry her future.

Join the movement:

• Visit www.planusa.org/backpacks to watch the 'Worthy' PSA and give a backpack.
• Share the campaign on your social channels using #EveryChildIsWorthy and help spread the message that every girl deserves an education.
• Follow Plan on Instagram, X, Facebook and LinkedIn to see your impact in action and share your story.

Because every girl is worthy. And together, we rise.

Join leading companies and foundations making a difference for girls worldwide. Explore partnership opportunities: https://www.planusa.org/our-work/partnerships/corporate-and-foundation-partnerships/.

About Plan International
Plan International is an international development and humanitarian nonprofit that advances children's rights and equality for girls. Working together with children, young people, supporters and partners, we strive for a just world, tackling the root causes of challenges children face. We are there from birth until adulthood, and we support children to prepare for and respond to crises and adversity, while particularly focusing on the experiences of girls. With more than 85 years of experience, we work to transform lives in more than 80 countries. We won't stop until we are all equal. 

About Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount's portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry's most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.

For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.

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SOURCE Plan International USA

FAQ

What is Paramount's (PARA) Worthy campaign with Plan International?

The Worthy campaign is a global initiative featuring Nickelodeon's Dora character to promote girls' education, including a PSA airing across Paramount's networks in 170+ markets and The Dora Fund for grassroots education support.

How much does it cost to donate a backpack in Paramount's (PARA) Worthy campaign?

A donation of $25 provides one backpack filled with essential school supplies to a girl in need through the Worthy campaign.

What is The Dora Fund launched by Paramount (PARA) and Plan International?

The Dora Fund is a new initiative that provides direct grants and resources to grassroots and youth-led organizations working to advance girls' education worldwide.

How many countries has Paramount's (PARA) backpack initiative reached since launch?

Since the partnership's launch last year, the initiative has delivered backpacks with school supplies to girls in five countries.

Where can I watch Paramount's (PARA) Worthy campaign PSA?

The Worthy PSA can be viewed at www.planusa.org/backpacks and is being aired across Paramount's Nickelodeon and MTV networks worldwide.