BET MEDIA GROUP AND FULWELL ENTERTAINMENT'S SPRINGHILL ANNOUNCE "106 & SPORTS" -- WHERE SPORTS MEETS CULTURE, STYLE AND REAL TALK

Rhea-AI Summary

BET Media Group and SpringHill have announced a new weekly series called '106 & Sports,' co-hosted by NFL MVP Cam Newton and CBS Sports Analyst Ashley Nicole Moss. The show, unveiled during the BET Awards 2025, will be filmed in Atlanta and feature a Top 10 countdown format covering major sports moments, culture, and fashion. The series will include segments like celebrity interviews, fashion analysis, debates, and a live studio audience with a resident DJ. The show is executive produced by notable figures including LeBron James and Maverick Carter through SpringHill, a studio within Fulwell Entertainment. This expansion into sports content represents BET's strategic move to evolve as a multiplatform cultural powerhouse, building on the legacy of their popular '106 & Park' franchise.

Positive

• Strategic expansion of BET Media Group into sports content market
• Partnership with SpringHill and high-profile executive producers including LeBron James
• Leveraging the successful '106 & Park' brand recognition for new content
• Strong host selection with NFL MVP Cam Newton and CBS Sports Analyst Ashley Nicole Moss

Negative

• None.

News Market Reaction – PARA

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-2.45% News Effect

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Cam Newton and Ashley Nicole Moss to Co-Host New Weekly Series, Officially Announced from "BET Awards" 2025 Stage

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[VIDEO LINK: Cam Newton and Ashley Nicole Moss unveil BET 106 & Sports]

NEW YORK, June 12, 2025 /PRNewswire/ -- BET Media Group, the largest media company dedicated to championing Black culture, and SpringHill, the award-winning studio within Fulwell Entertainment, proudly announce 106 & Sports—a bold new weekly series where the biggest stories in sports meet culture, fashion, and real conversation. Officially unveiled live on stage during the 106 & Park 25^thAnniversary celebration during the "BET Awards," the show will be hosted by NFL MVP and media personality Cam Newton and CBS Sports Analyst/Host/Reporter Ashley Nicole Moss.

106 & Sports is a fast-paced, culture-forward countdown that breaks down the week's Top 10 moments in sports—from viral highlights and locker room soundbites to championship fits and trending topics. Each episode delivers a dynamic blend of athlete interviews, unfiltered commentary, and real talk that lives at the intersection of sports and Black culture.

"As we continue to evolve BET as a multiplatform cultural powerhouse, expanding into sports storytelling is a natural next step," said Scott Mills, President and CEO, BET Media Group. "106 & Sports gives us the opportunity to reimagine the spirit of the beloved 106 & Park franchise through a sports lens, capturing personalities, the passion, and the unapologetic spirit of our community both in and out of the arena. We're proud to partner with SpringHill on this launch, as there's a natural synergy in our shared mission to celebrate, elevate and center the voices shaping culture today." 

"We are excited to build this new sports and culture show based on the legendary 106 & Park brand. This builds on our mission of empowering athlete voices and entertaining audiences. We are thankful for our continued partnership with our partners at BET," said Maverick Carter, co-CEO of Fulwell Entertainment.

Filmed in Atlanta, the show will feature segments like 1-on-1 celebrity interviews, fashion deep-dives, hot takes, audience-voted debates—all leading up to The Main Event, the #1 story of the week. With a resident DJ, rotating VIP guests, and a live studio audience, 106 & Sports brings the feel of a sports lounge to television, offering something for hardcore fans and casual viewers alike.

Produced by SpringHill, the award-winning studio within Fulwell Entertainment, 106 & Sports is executive produced by LeBron James, Maverick Carter, Jamal Henderson, and Philip Byron, with Courtney Whitaker serving as Co-Executive Producer. Executive Producers for BET are Tiffany Lea Williams and Jamal Noisette.

ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit betpressroom.com.

ABOUT FULWELL ENTERTAINMENT
Fulwell Entertainment is a global entertainment group that champions stories and moments at the intersection of sports, music, entertainment and technology. The company provides global capabilities in production and provides strategic and creative partnerships for some of the most well-respected and culture-shifting brands in the world. 

Fulwell Entertainment's portfolio includes consumer brands UNINTERRUPTED, SpringHill and The Shop; production label Bitachon365 and bespoke brand consultancy Robot. The entertainment group gives fans some of popular culture's biggest hits including, The Grammys, The Kardashians, The Shop, Top Boy, Adele: One Night Only, Rez Ball, Starting 5, Gavin and Stacey, Sunderland 'Til I Die, Disney's Encanto at the Hollywood Bowl and the Olympics closing ceremony handover from host city Paris to Los Angeles, as a prelude to the 2028 Summer Olympics. 

Press Contact:
Mercedes Smith
Head of Corporate Communications & PR 
BET Media Group
Mercedes.Smith@BET.net

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SOURCE BET Networks

FAQ

When will BET's 106 & Sports show premiere with Cam Newton?

The press release does not specify the premiere date for 106 & Sports, though it was announced during BET Awards 2025.

Who are the hosts of BET's new 106 & Sports show?

NFL MVP and media personality Cam Newton and CBS Sports Analyst/Host/Reporter Ashley Nicole Moss will co-host the show.

What format will BET's 106 & Sports show follow?

The show will feature a Top 10 countdown of weekly sports moments, including viral highlights, interviews, fashion segments, and trending topics, with a live studio audience and resident DJ.

Where will 106 & Sports be filmed?

The show will be filmed in Atlanta.

Who are the executive producers of 106 & Sports?

The show is executive produced by LeBron James, Maverick Carter, Jamal Henderson, and Philip Byron, with Courtney Whitaker as Co-Executive Producer.