NICKELODEON AND SPIN MASTER ENTERTAINMENT DOUBLE DOWN ON PAW PATROL® WITH NEW SLATE OF FIVE ORIGINAL HOUR-LONG SPECIALS

Rhea-AI Summary

Nickelodeon and Spin Master Entertainment have announced five new hour-long PAW Patrol specials, expanding their commitment to the top-rated preschool franchise. The first special, "Valiente: A Tracker Story," will debut in fall 2025, followed by "A PAW Patrol Christmas" featuring Rubble during the holiday season. The remaining specials will air in 2026.

The announcement follows the recent order of seasons 12 and 13 of the main series. New Fire Rescue episodes will premiere June 2-5, 2025, at 10 a.m. ET/PT, followed by "Skye's Road Trip Rescue" special on July 11. PAW Patrol, launched in 2013, maintains its position as a top-rated preschool series, reaching 180 territories in 33 languages.

Positive

• Expansion of content with five new hour-long specials indicates strong franchise performance
• Continued growth with confirmed seasons 12 and 13
• Wide global reach across 180 territories and 33 languages
• Multi-platform presence across TV, streaming (Paramount+), and podcasts

Negative

• None.

Insights

Media and Entertainment Analyst

Paramount extends lucrative PAW Patrol franchise with five hour-long specials, strengthening its preschool content portfolio and merchandising potential.

Paramount's strategic expansion of the PAW Patrol franchise with five new hour-long specials represents a significant content investment in one of its most valuable intellectual properties. The company is doubling down on this top-rated preschool powerhouse that has demonstrated remarkable longevity, now heading into its 12th and 13th seasons.

This expansion follows a proven franchise development playbook: character-focused content that creates deeper audience connections while opening new merchandising possibilities. By centering each special on different characters like Tracker and Rubble, Paramount maximizes potential for character-specific product lines and targeted marketing campaigns.

The timing across fall and holiday releases is particularly strategic. The holiday special featuring Rubble positions Paramount to capitalize on peak consumer spending seasons with PAW Patrol merchandise. These specials complement the existing ecosystem that includes multiple distribution channels: linear TV on Nickelodeon, streaming on Paramount+, theatrical films, podcasts, and the Rubble & Crew spinoff.

PAW Patrol's global reach (180 territories and 33 languages) underscores its importance to Paramount's international content strategy and licensing operations. Creating new premium content for this franchise with proven worldwide appeal represents a lower-risk investment compared to launching entirely new properties, especially important as Paramount navigates challenging market conditions.

The expansion of content around established characters reinforces the franchise's monetization potential across consumer products, streaming engagement, and international licensing – all crucial revenue streams for Paramount beyond traditional advertising.

Animated Specials to Begin Debuting This Year and Include Pup-tacular Holiday Event

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BURBANK, Calif., May 15, 2025 /PRNewswire/ -- Nickelodeon and Spin Master Entertainment are doubling down on the top-rated preschool powerhouse PAW Patrol, with a brand-new slate of five original hour-long specials. Each of the animated specials center on a different pup, with the first featuring jungle rescuer Tracker set to premiere this fall, followed by a pup-tacular holiday event focusing on construction-savvy Rubble. The remaining PAW Patrol specials will roll out in 2026. This news comes on the heels of the previously announced episode cycle order, marking seasons 12 and 13 for the award-winning series.  

In the fall special, "Valiente: A Tracker Story," Tracker and his caretaker Carlos come across groups of nocturnal animals fleeing the scary Shadow Jungle region. With help from Ryder and the PAW Patrol pups, Tracker and Carlos must brave their fear of the dark and stop a new villain, Lucita Mala, before she forever turns nighttime into daytime.

Premiering this holiday season, the second special, "A PAW Patrol Christmas," will follow Rubble as he looks forward to Santa bringing him a new laser drill, but things take a turn when Santa comes down with a cold and can't deliver any presents. When Mayor Humdinger decides he's going to the North Pole to take all the gifts for himself, it will take all the PAW Patrol pups to stop him.

The fur-tastic fun kicks off next month with all-new Fire Rescue episodes of PAW Patrol premiering Monday, June 2, through Thursday, June 5, at 10 a.m. (ET/PT) on Nickelodeon. When things get a little too hot around Adventure Bay, Marshall and the pups suit up in protective fire-equipped gear and vehicles to save the day. Then, Skye, Liberty and Everest rev up a cool new RV for a high-stakes triple rescue of a missing baby moose, rabbit and bear in the half-hour special, "Skye's Road Trip Rescue," premiering Friday, July 11, at 11 a.m. (ET/PT) on Nickelodeon. PAW Patrol will continue airing regularly all summer long, Monday through Thursday at 10 a.m. (ET/PT) on Nickelodeon.

Fans can visit the Paramount+ PAW Patrol PAWsome collection, which currently includes multiple seasons, specials, blockbuster favorites PAW Patrol: The Movie, PAW Patrol: The Mighty Movie sequel, hit series like Rubble & Crew, and more. Preschoolers and families can also take their adventures on the road in the brand-new podcast, PAW Patrol: Eye-Spy a Rescue, available now wherever listeners get their podcasts.

Since launching on Nickelodeon on Aug. 12, 2013, Spin Master Entertainment's PAW Patrol has consistently ranked as a top-rated preschool series and is seen in 180 territories and translated in 33 languages. The beloved property's first-ever spinoff, Rubble & Crew®, also produced by Spin Master Entertainment, debuted in 2023 and follows fan-favorite character Rubble and his pup family as they use their awesome construction vehicles to build and repair whatever the town of Builder Cove needs in high-stakes adventures. The series is distributed by Paramount Global Content Distribution

About Spin Master  
Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films.  

About Nickelodeon   
Nickelodeon, now in its 46^th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.   

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SOURCE Nickelodeon

FAQ

What new PAW Patrol specials is Nickelodeon releasing in 2025?

Nickelodeon is releasing two specials in 2025: 'Valiente: A Tracker Story' in fall and 'A PAW Patrol Christmas' during the holiday season, with three more specials planned for 2026.

How many territories and languages is PAW Patrol available in?

PAW Patrol is available in 180 territories and is translated into 33 languages.

When will the new PAW Patrol Fire Rescue episodes air on Nickelodeon?

The new Fire Rescue episodes will air from June 2-5, 2025, at 10 a.m. ET/PT on Nickelodeon.

What is the plot of the new PAW Patrol Christmas special?

The special follows Rubble waiting for a new laser drill from Santa, but when Santa falls ill and can't deliver presents, the PAW Patrol must stop Mayor Humdinger from taking all the gifts at the North Pole.

How long has PAW Patrol been running on Nickelodeon?

PAW Patrol launched on Nickelodeon on August 12, 2013, and has consistently ranked as a top-rated preschool series.