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Paramount Insights (Ticker: PI) conducted a global survey in 2021 and followed up two years later to understand consumer perceptions of on-screen representation and diversity. The study, Reflecting Me, revealed a strong desire for better representation both on- and off-screen.
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NORTHAMPTON, MA / ACCESSWIRE / December 13, 2023 / Paramount:
In 2021, Paramount Insights surveyed 15,000 consumers across the world to understand their perceptions of the state of on-screen representation and diversity. The resulting study, Reflecting Me, found that audiences craved better representation both on- and off-screen.
Two years later, as part of our Content for Change initiative, we set out to refresh our understanding and build upon those findings. In addition to a new global survey, we spoke to a variety of leading figures shaping the global conversation around media and culture.
Paramount Insights (Ticker: PI) surveyed 15,000 consumers worldwide to understand their perceptions of on-screen representation and diversity.
What did the Reflecting Me study find?
The Reflecting Me study found that audiences craved better representation both on- and off-screen.
What is Paramount's Content for Change initiative?
Paramount's Content for Change initiative aims to refresh their understanding of on-screen representation and diversity and build upon previous findings.
Who did Paramount speak to as part of the initiative?
As part of the initiative, Paramount spoke to a variety of leading figures shaping the global conversation around media and culture.
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