PMI to Introduce Booksy: New Patented Collectible Toys That Spark a Love for Reading & Play
Rhea-AI Summary
PMI Kids World is launching Booksy, a new patented collectible toy line that combines toys with tiny books, aimed at fostering a love for reading and play. The line will debut in October 2024 with PMI's original Monster Tales on Amazon, followed by licensed versions featuring characters from PAW Patrol and Tales of the Teenage Mutant Ninja Turtles at Walmart in November.
Booksy toys are designed for children aged 3-8 and include collectible figures with miniature books inside. The Monster Tales collection will offer a Six Pack and a Bookshelf Collector Set on Amazon. Licensed versions will feature 12 popular characters from PAW Patrol and TMNT, available exclusively at 3,000 Walmart stores in the USA.
The global release is set for Fall 2024, with distribution in key markets including the UK, France, Middle East, and Canada. This innovative product line represents PMI's own intellectual property, developed in-house and patented.
Positive
- Launch of a new patented collectible toy line combining toys with books
- Partnerships with popular franchises PAW Patrol and Teenage Mutant Ninja Turtles
- Exclusive distribution deals in key global markets
- In-house developed intellectual property
- Strategic launch timing for the holiday season
Negative
- None.
News Market Reaction
On the day this news was published, PARA declined 1.09%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
This fall, families can collect toys with tiny books inside, featuring characters from Paramount's PAW Patrol™, Tales of the Teenage Mutant Ninja Turtles, and PMI's very own Monster Tales!
Designed, written, and illustrated for children and families, Booksy collectible figures are the perfect steppingstone to nurturing children's literacy through the excitement of collecting both books and appealing figures. The core Booksy collection, titled Monster Tales, introduces a series of original characters, stories, and a special Monster Tales bookcase for young readers to place and display their growing mini book collections. Characters from mega popular franchises, such as Chase and Skye, pups from PAW Patrol, and Raphael and Michelangelo from Tales of the Teenage Mutant Ninja Turtles, will also bring familiar faces to the world of Booksy, making reading even more exciting for young fans of the beloved franchises.
Patented and trademarked, the Booksy toy line and the Monster Tales brand are PMI's very own intellectual properties that introduces an innovative story-focused product variety featuring the talents of Christian Tremblay, branding specialist and a titan of the family entertainment industry with over 30 years of experience.
"As a parent and lifelong reader, I understand the importance of encouraging children to discover a love for reading and play that truly ignites their imaginations," says Omer Dekel, CEO at PMI Kids' World. "Booksy is particularly special to me because it's an IP we've developed in-house and patented, blending the excitement of toys with the educational value of relatable life lessons and adventures in collectible books. I'm incredibly excited to see how Booksy will inspire and nurture the next generation."
In October 2024, the Booksy Monster Tales Six Pack, featuring Monster Tales Dome figures, will launch on Amazon in the
Renowned for turning trending IPs into must-have toys, PMI Kids World is excited to introduce their very own brand and line of Booksy toys, right in time for the holidays.
About PMI Kids World
Established in 1995, PMI Kids World is a leading gaming-sector toy manufacturer focused on licensing consumer products in over 170 countries. PMI Kids World gives licensed intellectual properties (IPs) a vibrant existence by creating high-quality, innovative, affordable toys and collectibles. We're here to bring the mega children's brands and the coolest lines to kids worldwide. Our lineup includes esteemed names like Sonic Prime, Pudgy Penguins, Brawl Stars, and many others. Rooted in our purpose is the aspiration to ensure that every child can partake in the delight of play, irrespective of their circumstances.
For more information on PMI Kids' World, follow PMI on:
About Booksy
Patented and trademarked by PMI Kids World, Booksy is the global toy company's newest innovation in collectible toys and storytelling. Launching with PMI's very own Monster Tales IP in October 2024, each Booksy character figure houses a miniature, full-colored storybook that empowers kids' imagination by merging engaging play patterns with storytelling. Following Monster Tales, Booksy will also release versions based on popular kids licenses such as PAW Patrol and Teenage Mutant Ninja Turtles in November 2024. Designed for boys and girls ages 3 to 8, each story introduces kid-relatable life lessons that children, families, and teachers will love and enjoy.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
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SOURCE PMI Kid's World
FAQ
When will PMI launch the Booksy Monster Tales toy line?
What licensed characters will be featured in the Booksy toy line?
Where will the licensed Booksy PAW Patrol and TMNT toys be sold?
What age group is the Booksy toy line designed for?
In which countries will the Booksy toy line be available?
