Football Stress May Be Following Fans to Bed, According to the Inaugural DenTek® Football Stress Test
Rhea-AI Summary
Prestige Consumer Healthcare (NYSE: PBH), through its DenTek oral care brand, released findings from the inaugural Football Stress Test, a national survey of 1,000 U.S. football fans. According to DenTek, 78% of fans keep thinking about football after games and 77% do so after getting into bed, with 47% staying up later than planned.
The survey links stressful football experiences with stress-related behaviors at night: among fans who find the season stressful, 39% feel anxious, 32% have trouble falling asleep, 21% report jaw tension or clenching, and 69% say they grind or clench their teeth at least sometimes during stressful games. DenTek is using these insights in its Fantasy Guards 2.0 campaign with NFL legends Ronde and Tiki Barber to highlight connections between football stress, nighttime teeth grinding and demand for DenTek Nighttime Dental Guards, sold at major U.S. retailers.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 10 | Growth conference participation | Neutral | +1.1% | Executives scheduled to join a Canaccord Genuity fireside chat on August 12. |
| Aug 06 | Fiscal Q1 earnings | Positive | +2.7% | Revenue growth and raised fiscal 2027 guidance accompanied the quarterly results. |
| Jul 06 | Acquisition and notes offering | Positive | -1.1% | LaCorium acquisition closed while new senior notes were priced to refinance existing debt. |
| Jun 30 | Senior notes offering | Negative | -1.6% | The company announced a private offering of senior unsecured notes due 2034. |
| Jun 15 | Breathe Right acquisition | Positive | -2.4% | Prestige completed its acquisition of Breathe Right and related consumer healthcare brands. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
PBH's recent news reactions were mixed, with positive reactions to earnings and conference news but declines following acquisition and debt-offering announcements.
Key Terms
bruxism medical
AI-generated analysis. How Rhea-AI works. Not financial advice.
- National survey commissioned by DenTek, the #1 OTC dental guard brand for nighttime teeth grinding, finds nearly 8 in 10 football fans keep thinking about the game after it ends, with many reporting stress-related behaviors that extend into bedtime.
- NFL legends Ronde & Tiki Barber join DenTek to encourage fans to recognize when football stress may be affecting more than just game day.
Football Doesn't End at the Final Whistle
- Nearly 8 in 10 football fans continue thinking about football after the game ends.
77% have continued thinking about football after getting into bed.47% have stayed up later than planned because of football.40% check football scores while in bed.
Today's Football Culture Is Amplifying Stress
60% of football fans say football season is stressful.43% cite social media as a source of football-related stress.39% say sports betting makes football more stressful.
Stress Can Follow Fans to Bed
Among fans who say football season is stressful:
39% report feeling anxious.32% have trouble falling asleep.21% experience jaw tension or clenching.69% say they grind or clench their teeth at least sometimes during stressful football games.
Today's football experience extends far beyond kickoff. Between fantasy football, sports betting, around-the-clock injury updates, social media and nonstop group chats, fans have more ways than ever to stay connected to the game. The DenTek Football Stress Test found that only
"Football has always been emotional, but today's fans never really disconnect from the game," said Ronde Barber. "Between fantasy football, injury updates, social media and nonstop news, football has become part of everyday life for many fans. When the stress of the game follows you beyond the final whistle and into the night, it's worth paying attention—especially if it's affecting your sleep."
"Whether it's your favorite team losing, your fantasy lineup falling apart or a last-second upset, football has a way of sticking with you," added Tiki Barber. " The DenTek Football Stress Test puts real numbers behind what so many fans already experience. If it gets people thinking about how the stress of the game can follow them into the night, that's a conversation worth having."
While football stress may seem like part of being an enthusiastic fan, the Football Stress Test suggests that it can manifest physically as well. Among fans who consider football season stressful,
"Football has become a year-round, around-the-clock experience," said Sandra Kasprzak, Director of Marketing at Prestige Consumer Healthcare. "Fans don't simply watch football anymore—they live it. The DenTek Football Stress Test shows that the stress fans experience can extend well beyond the game, including into bedtime. With so many fans also reporting jaw clenching or grinding during stressful games, it's an important reminder that stress can show up in unexpected ways—including in our oral health."
The Football Stress Test is the centerpiece of Fantasy Guards 2.0, DenTek's football-season initiative designed to help fans better understand the connection between football stress, nighttime teeth grinding and oral health. Throughout the season, DenTek and the Barber brothers will continue sharing Football Stress Test findings and reacting to major NFL storylines across earned media and social content.
For consumers who recognize the signs of nighttime teeth grinding, DenTek Nighttime Dental Guards help protect teeth from the effects of nighttime grinding and are available at major retailers nationwide, including Amazon, Walmart, Target, CVS, and Walgreens.
While every football season has its winners and losers, the DenTek Football Stress Test serves as a reminder that when the game follows fans long after the final whistle, it is worth paying attention—not just to the score, but to the signs of stress that may follow fans into the night.
For more information about the Football Stress Test and DenTek Nighttime Dental Guards, visit www.dentek.com and follow @dentek on Instagram.
Survey Methodology: The DenTek Football Stress Test was conducted by OnePoll on behalf of DenTek among 1,000
About DenTek®
DenTek®, from Prestige Consumer Healthcare, is a leading provider of innovative oral care solutions, empowering consumers to take charge of their oral health through proactive prevention. With a range of everyday maintenance, specialized care, and overnight care products, DenTek® coaches people to achieve peak oral health with easy-to-use, performance-driven products.
DenTek®'s portfolio of ready to wear and custom fit mouth guards are BPA-free and protect teeth from nighttime clenching and grinding. With a 6-month guarantee and unmatched comfort, they are the go-to solution for stress-busting oral care. DenTek® nighttime guards are available in three models: Professional Fit, Ultimate, and Comfort-Fit. Learn more at www.dentek.com.
About Prestige Consumer Healthcare Inc.
Prestige Consumer Healthcare Inc. (NYSE: PBH) is a leading consumer healthcare company growing trusted, category-defining brands. Headquartered in New York, the Company markets, sells, manufactures and distributes its products across the U.S., Canada, Australia, and select other international markets. Its diverse portfolio of iconic brands includes Breathe Right®, Monistat®, Summer's Eve®, BC®, Goody's®, Dramamine®, Fleet®, Hydralyte®, Gaviscon®, DenTek®, TheraTears®, Clear Eyes®, Compound W®, Dermal Therapy®, Chloraseptic®, Luden's®, Little Remedies®, Boudreaux's Butt Paste®, Nix®, and Debrox®, among others. Learn more at www.prestigeconsumerhealthcare.com.
Disclaimer: The "Fantasy Guards" campaign is not affiliated with, endorsed by, or sponsored by the National Football League (NFL). NFL is a registered trademark of the National Football League.
Campaign Assets
Tiki Barber:
https://youtube.com/shorts/LU0_07nKd-o?si=p8jV4Tzd9MxM6J8d
https://youtube.com/shorts/6xiy9S7bkGs?si=tcKRSUfjwsLQaHl7
Ronde Barber:
https://www.youtube.com/shorts/Wt_k-HeCb4g?si=tD0g7tB_p1tmtwcv
https://www.youtube.com/shorts/QaxapeJfWjI?si=AQeNUS1XivVGnl3L
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SOURCE DenTek®