PureFive® Resin to Make Championship Debut at College Football Playoff Title Game
Rhea-AI Summary
PureCycle Technologies (Nasdaq: PCT) is partnering with Churchill Container and 4ocean to supply Run It Back™ souvenir cups made with PureCycle’s PureFive® recycled resin at the College Football Playoff National Championship at Hard Rock Stadium. Through Churchill Container’s certified 4ocean partnership, every 20 cups sold funds removal of 1 pound of ocean trash.
The College Football Playoff’s Playoff Green initiative aims to remove 5,000 pounds of plastic and debris globally; cups will be sold at stadium concession stands and highlight PureCycle’s dissolution recycling process for #5 polypropylene.
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News Market Reaction
On the day this news was published, PCT gained 10.30%, reflecting a significant positive market reaction. Argus tracked a peak move of +5.6% during that session. Our momentum scanner triggered 37 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $195M to the company's valuation, bringing the market cap to $2.09B at that time. Trading volume was above average at 1.5x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Pre-news moves in peers were modest and mixed, with names like ZWS and FSS slightly down and CECO, ERII, ADUR slightly up, pointing to stock-specific rather than sector-driven factors.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 18 | Board appointment | Positive | +19.5% | High-profile director added with sustainability and scaling experience. |
| Dec 11 | Commercial resin use | Positive | +0.6% | PureFive resin adopted for spray paint caps by major coatings customer. |
| Nov 14 | Corporate update | Positive | +3.5% | Record resin output, initial revenue, and global expansion updates. |
| Nov 06 | Board/strategy | Positive | -6.9% | New director tied to Thailand expansion and board reshuffle. |
| Nov 14 | Award recognition | Positive | +3.5% | Sustainable packaging award for Run It Back cups using PureFive resin. |
Positive commercial or strategic news has often aligned with upward moves, while detailed financial/operational updates have sometimes seen negative reactions.
Over the last few months, PureCycle announced board additions on Nov 3 and Dec 18, 2025, both tied to experienced leaders and global expansion, with mixed price reactions. Commercial wins for PureFive™ resin, including awards and a top paint brand customer, saw modest gains of up to 3.49%. By contrast, the Q3 2025 corporate update with first product revenue and expansion plans prompted a -6.88% move. Today’s sports-focused PureFive® partnership extends the same product traction theme into high-visibility events.
Market Pulse Summary
The stock surged +10.3% in the session following this news. A strong positive reaction aligns with past responses to commercial wins, such as prior PureFive® resin adoption and awards that saw gains up to 3.49%. This high-visibility College Football Playoff partnership showcases PureFive® resin in a mass-market setting and reinforces the brand’s sustainability profile. Investors would still need to weigh how much this visibility translates into recurring volumes and revenue, given shares were trading below the 200-day MA before the news.
Key Terms
dissolution recycling process technical
postconsumer curbside waste technical
polypropylene plastic waste technical
public benefit corporation regulatory
AI-generated analysis. Not financial advice.
Run It Back™ Cups from Churchill Container to Be Sold at Hard Rock Stadium; Portion of Proceeds Will Go to 4ocean’s Mission to Remove Plastic & Trash from Ocean
ORLANDO, Fla., Jan. 14, 2026 (GLOBE NEWSWIRE) -- PureCycle Technologies, Inc. (Nasdaq: PCT), announced the Company is teaming up with Churchill Container and 4ocean to launch a wide-ranging sustainability initiative at this year’s College Football Playoff National Championship. Fans will be able to purchase the Run It Back™ souvenir cups, made with PureCycle’s recycled plastic at Monday’s national championship game at Hard Rock Stadium. Through Churchill Container’s certified partnership with 4ocean, every 20 cups sold during the national championship game will help fund the removal of one pound of trash from the ocean.
This collaboration represents a significant step forward in addressing plastic pollution at major sporting events, where single-use cups traditionally contribute to substantial waste. The Run It Back™ cups, made with recycled content, offer fans a durable, reusable alternative that reduces environmental impact while providing a lasting memento of college football's biggest game.
"Championship moments deserve championship sustainability," said Erik Johnson at Churchill Container. "By partnering with PureCycle and 4ocean, we're ensuring that every fan who purchases a Run It Back™ cup at the title game isn't just taking home a piece of the game, they're actively contributing to cleaner oceans and a healthier planet."
Additionally, through its Playoff Green initiative, the College Football Playoff has partnered with 4ocean to expand its sustainability efforts in ocean conservation by removing 5,000 pounds of plastic and debris from the ocean, rivers and coastlines around the globe.
"We’re stoked to partner with Churchill Container during the College Football Playoff and turn this moment into meaningful ocean impact. Every Run It Back™ cup sold is helping to fund the removal of trash from the ocean and together this program is helping remove thousands of pounds of plastic and trash from the ocean and coastlines around the world,” said Alex Schulze, 4ocean CEO and Cofounder.
The organization operates cleanup crews across the globe, working to extract plastic waste from oceans, rivers, and coastlines while advocating for lasting change in how society produces and disposes of plastic.
The Run It Back™ cups will be available at concession stands throughout the stadium and are produced with PureCycle’s PureFive® resin. PureCycle uses an innovative, dissolution recycling process to transform postconsumer curbside waste into high-quality, food-safe recycled material.
“Driving sustainability is a team sport, and when you collaborate, it becomes a force multiplier,” said Dustin Olson, CEO of PureCycle. “We are proud to grow our relationship with Churchill Container and to broaden the overall impact with 4ocean. The College Football Playoff is proving that by collaborating with strong partners to combine memorable fan experiences with meaningful environmental action, we can make a real impact.”
This collaboration builds on growing momentum across the sports industry to reduce environmental impact.
PureCycle Contact
Christian Bruey
cbruey@purecycle.com
Investor Relations Contact
Eric DeNatale
edenatale@purecycle.com
About PureCycle Technologies
PureCycle Technologies LLC., a subsidiary of PureCycle Technologies, Inc., holds a global license for the only patented dissolution recycling technology, developed by The Procter & Gamble Company (P&G), that is designed to transform polypropylene plastic waste (designated as #5 plastic) into a continuously renewable resource. The unique purification process removes color, odor, and other impurities from #5 plastic waste resulting in our PureFive® resin that can be recycled and reused multiple times, changing our relationship with plastic.
Visit website: www.purecycle.com
About Churchill Container, LLC
For over 45 years, Churchill has been producing collectible, reusable, and recyclable drinkware and foodware in our Kansas City area manufacturing plant. As the #1 supplier of collectible concessions items in stadiums and arenas, we’re committed to enhancing the guest experience through great product design and continuous innovation. As an active member of the Green Sports Alliance, we take sustainability seriously. We reuse or recycle all our own plastic waste and design all of our products to be reusable or recyclable.
www.churchillcontainer.com
Linkedin
About 4ocean
4ocean is an ocean cleanup company based in Boca Raton, FL, that’s dedicated to ending the ocean plastic crisis. As a Public Benefit Corporation and Certified B Corp, they harness the power of business to fund a global cleanup operation that recovers millions of pounds of plastic and other debris from the world's ocean, rivers, and coastlines each year.
LEARN MORE
Website: 4ocean.com
Twitter: @4ocean
Facebook: @4oceanBracelets
Instagram: @4ocean
TikTok: @4ocean
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3d8ee94f-cd04-4ddb-a595-97d0b9507a29.
FAQ
What is PureCycle (PCT) supplying at the College Football Playoff National Championship?
How does each Run It Back™ cup sale support ocean cleanup in the PCT partnership?
What is the Playoff Green impact target mentioned with PureCycle and 4ocean?
Where and when will fans be able to buy Run It Back™ cups made with PCT resin?
What recycling technology does PureCycle (PCT) use for PureFive® resin?
Which partners are involved in the stadium cup program with PureCycle (PCT)?
