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Peet's Coffee (PEET) launched its 2026 Fall Menu, featuring new protein smoothies, pumpkin and green apple themed beverages, and seasonal food items, available now at participating coffeebars and via the Peetnik Rewards app. The lineup includes Caramel Apple, Cold Brew and Strawberry Protein Smoothies, pumpkin lattes and chai, Sparkling Green Apple Energy, and the limited edition 2026 Vine & Walnut Autumn Blend.

Peet's also announced the return of its Cold Brew Pass, offering one medium Cold Brew daily for 30 consecutive days for $30, purchasable September 1–30, 2026. The pass includes 2X Peetnik Rewards points on any order with a warm food or pastry item and is timed to Peet's National Coffee Day celebration. Additional limited-time drinks, including an Iced Pumpkin Matcha Latte and Pumpkin Cold Brew with Vanilla Dream Top, will be available October 5–November 3, alongside new seasonal bakery and savory food offerings.

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Peet's Coffee (NASDAQ:PEET) launched a nationwide search for its first-ever Chief Playlist Officer to help consumers overcome the 3PM energy slump. The contest supports the rollout of its new Half-Caff blend Middle Ground and a limited-time summer menu featuring sparkling energy drinks and protein oat lattes.

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Peet's Coffee (PEET) launched a nationwide search for its first-ever Chief Playlist Officer, tied to the rollout of its new Half-Caff blend, Middle Ground, and a limited-time summer menu. The campaign targets America's 3PM energy slump with music, half-caff coffee, sparkling energy drinks, and protein oat lattes.

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Peet's Coffee (PEET) launched a nationwide search for its first-ever Chief Playlist Officer, tied to the rollout of its new Half-Caff blend, Middle Ground, and a limited-time summer menu.

The contest runs June 3–30, 2026, and the summer drinks are available June 3–August 18, 2026.

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