Jack Links® and Frito-Lay® Offer $5,000 and Flavor-fied Headshots to Gen Zers Willing to 'Meat Their Inner Flavor'

Rhea-AI Summary

Jack Link's and Frito-Lay have launched a campaign called 'Meat Your Inner Flavor' targeting Gen Z job seekers. The promotion encourages young professionals to embrace their unique personalities by creating flavor-fied headshots using 'Flavor Filters' on meatyourinnerflavor.com. Participants can enter for a chance to win $5,000 and experiences inspired by bold careers like lead guitarist, stallion trainer, or race car driver.

The campaign, running through September 15, 2024, ties into the brands' new video series showcasing their collaborative snack line, including Jack Link's Flamin' Hot, Fritos Chili Cheese, and Doritos Spicy Sweet Chili flavored meat snacks. Winners will receive a gift card for an experience, cash, and office snacks featuring the new product line.

Positive

• Collaborative marketing campaign between Jack Link's and Frito-Lay, potentially increasing brand visibility
• Introduction of new flavored meat snack products, expanding product line
• Targeted marketing towards Gen Z demographic, aiming to capture a younger consumer base

Negative

• None.

Fans can test new "Flavor Filters" and Enter for a Chance to Win an Experience Fit for a Lead Guitarist, Stallion Trainer, Race Car Driver and more

PLANO, Texas, Aug. 27, 2024 /PRNewswire/ -- Despite the endless amount of job listings that say they need a "rock star" or someone who can "slay," Gen Z are often required to tone down their vibrant personalities and quirks in the workplace. That's why, following National Authenticity Day and leading up to job hunting season, Jack Link's^® and Frito-Lay^® are giving Gen Z the opportunity to meat their inner flavor.

Young 9-to-5'ers experiencing the collective yawn known as "job bore out" are encouraged to embrace their flavorful personalities by creating new, flavor-fied headshots on meatyourinnerflavor.com, where they can also enter for a chance to win an experience fit for a lead guitarist, stallion trainer, and racecar driver (with $5,000 to-boot!). By uploading their selfie and using a "Flavor Filter" that matches their own boldness, fans will receive brand-new headshot that's perfectly fit to set their professional profiles ablaze. Entrants are also encouraged to upload their flavor-fied photo to LinkedIn and post to their feed with the hashtag #OpenToFlavor.

Each title is inspired by the brand's new 'Meat Your Flavor' video series, which highlights how Jack Link's Flamin' Hot^®, Fritos^® Chili Cheese and Doritos^® Spicy Sweet Chili flavored meat snacks unleashes the 'you' with more flavor.

"Just like our iconic collaboration with Jack Link's, flavor is Gen Z's superpower. We're not about fitting them in boxes; we're about stoking their inner flames," said Leslie Vesper, Vice President of Marketing at Frito-Lay. "It's our goal at Frito-Lay to disrupt the mundane and create innovative, epic flavors that meat the bold kaleidoscope of Gen Z personalities beyond snacking."

"At Jack Link's, creativity is at the core of everything we do. Our mission is to craft amazing flavors that reflect the vibrant and unique personalities of our fans," said Molly Russell, Director of Marketing for the Jack Link's brand. "Through our partnership with Frito-Lay, we've discovered new ways to excite meat snack enthusiasts with flavors they'll love."

Each winner's package* includes a gift card to enjoy an experience like attending a concert, horseback riding or a racecar ride along plus, $5,000 and deliciously flavorful office snacks including Jack Link's Fritos Chili Cheese, Flamin' Hot and Doritos Spicy Sweet Chili flavored Beef Jerky and Meat Sticks. 

To meat your inner flavor, snap a selfie with the "Flavor Filters" at meatyourinnerflavor.com through September 15. Be sure to follow the brands on social media at @jacklinksjerky, @officialfritos, @flaminhot and @doritos. 

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 US/DC, 18 (19 in AL and NE) years of age and older. Void where prohibited by law. Sweepstakes starts at 12 p.m. (noon) ET on 8/27/24 and ends at 11:59:59 p.m. ET on 9/15/24. Subject to Official Rules, including how to enter, prize details, odds, and restrictions, see www.meatyourinnerflavor.com/rules. Sponsor: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX  75024.

About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos^® corn chips, Lay's^® and Ruffles^® potato chips, Doritos^® and Tostitos^® tortilla chips and branded dips, Cheetos^® snacks, Stacy's^® pita chips, PopCorners^® air popped snacks and SunChips^® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade^®, Pepsi-Cola^®, Mountain Dew^®, Quaker^®, and SodaStream^®. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

About Link Snacks, Inc. (Jack Link's)
Link Snacks is a leader in snacking and its brand Jack Link's is the No. 1 meat snack brand in America. Headquartered in Minong, Wisconsin, Link Snacks is a family-owned and operated company that represents a heritage of unsurpassed quality and innovation since 1985. The company is made up of passionate Team Members, across 11 countries, who share an uncompromising commitment to deliver awesome products. Link Snacks offers premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. The company's portfolio of brands includes Jack Link's^®, Lorissa's Kitchen^®, Wild River^®, Golden Island^®, Country Fresh Meats^®, BiFi^®, and Peperami^®. Visit JackLinks.com to learn more.

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SOURCE Frito-Lay

FAQ

What is the 'Meat Your Inner Flavor' campaign by Jack Link's and Frito-Lay (PEP)?

The 'Meat Your Inner Flavor' campaign is a promotion by Jack Link's and Frito-Lay encouraging Gen Z to create flavor-fied headshots and enter for a chance to win $5,000 and unique experiences. It runs through September 15, 2024, and promotes their new collaborative snack line.

How can participants enter the Jack Link's and Frito-Lay (PEP) 'Meat Your Inner Flavor' contest?

Participants can enter by uploading a selfie and using a 'Flavor Filter' on meatyourinnerflavor.com. They are also encouraged to share their flavor-fied photo on LinkedIn with the hashtag #OpenToFlavor.

What new products are Jack Link's and Frito-Lay (PEP) promoting through this campaign?

The campaign promotes Jack Link's Flamin' Hot, Fritos Chili Cheese, and Doritos Spicy Sweet Chili flavored meat snacks, which are part of their collaborative product line.

What is the prize for winners of the Jack Link's and Frito-Lay (PEP) 'Meat Your Inner Flavor' contest?

Winners will receive $5,000, a gift card for an experience (like attending a concert, horseback riding, or a racecar ride along), and office snacks featuring the new collaborative product line.