PepsiCo, Givaudan, Smurfit Westrock and Statkraft Sign 10‑Year Renewable Energy Agreement to Advance Value Chain Decarbonization Across Europe
Rhea-AI Summary
PepsiCo (SW), Givaudan, Smurfit Westrock and Statkraft signed a 10-year Virtual Power Purchase Agreement (VPPA) for a repowering wind asset in Spain under the pep+ REnew program, creating the program's first European renewable electricity cohort.
The VPPA is expected to avoid an estimated 32,000 metric tons of CO₂ per year. PepsiCo updated its 2030 climate goals from a 2022 baseline: -42% Scope 3 Energy & Industry and -30% Scope 3 FLAG, aligned with an SBTi-validated pathway to net zero by 2050 or sooner.
Positive
- 10-year VPPA signed to secure long-term renewable electricity
- 32,000 metric tons CO₂/year estimated emissions reductions
- Repowering in Spain to increase output using existing grid infrastructure
- First European renewable cohort under pep+ REnew, expanding program reach
- Aggregated demand across buyers delivered more favorable commercial terms
- PepsiCo 2030 targets: -42% Scope 3 Energy & Industry; -30% Scope 3 FLAG (2022 baseline)
Negative
- None.
News Market Reaction – PEP
In the Apr 28 session, PEP gained 1.42%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 23 | Brand campaign launch | Positive | +1.2% | Global Gatorade football campaign reviving the “Is It In You?” platform. |
| Apr 22 | AI partnership | Positive | -0.8% | Multi-year Google Cloud collaboration to deepen AI and data capabilities. |
| Apr 22 | Shareholder meeting | Neutral | -0.8% | Announcement of virtual annual shareholder meeting webcast logistics. |
| Apr 16 | Product refresh | Positive | +2.3% | Major Gatorade evolution with new hydration system and reformulations. |
| Mar 19 | Water milestones | Positive | -0.5% | Hitting 2025 pep+ water targets including 100% replenishment in key areas. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent strategic and sustainability announcements have produced mixed short-term reactions, with some positive brand or ESG news aligning with gains and others seeing modest selloffs.
Over recent months, PepsiCo has issued a series of brand, technology, and sustainability updates. Marketing and product moves for Gatorade on Apr 16 and Apr 23 coincided with gains of 2.28% and 1.24%, while a Google Cloud AI collaboration on Apr 22 and major water stewardship milestones on Mar 19 saw modest declines. The current renewable energy VPPA extends the pep+ decarbonization narrative, building on prior water and sustainability disclosures.
Key Terms
virtual power purchase agreement financial
vppa financial
scope 3 technical
science based targets initiative regulatory
sbti regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
PepsiCo, Givaudan, Statkraft and Smurfit Westrock announce a renewable energy initiative enabled by the pep+ REnew program, supported by Statkraft, to reduce emissions across
Under the pep+ REnew program, PepsiCo worked with SE Advisory Services, Schneider Electric's global consulting practice, to structure and deliver its second supply‑chain VPPA cohort under the pep+ REnew program. SE Advisory Services helped aggregate load across PepsiCo, Givaudan, and Smurfit WestRock, opening access to long‑term renewable electricity opportunities and advancing progress toward net‑zero targets.
Launched in 2022, pep+ REnew has grown into a global platform supporting over 250 companies across
The renewable electricity generated through this agreement is expected to contribute to an estimated 32,000 metric tons of CO₂ emissions reductions per year. This initiative further accelerates PepsiCo's efforts to reduce value chain emissions as part of PepsiCo Positive (pep+), the company's end-to-end transformation strategy. As part of pep+, PepsiCo has updated its 2030 climate goals using a 2022 baseline, targeting a
"This agreement with Statkraft is a further step forward in our journey to reduce emissions not only within our own operations but across our entire value chain," said Archana Jagannathan, Chief Sustainability Officer, PepsiCo Europe,
A First-of-its-Kind European Cohort Under pep+ REnew‑‑‑
The VPPA was developed under PepsiCo's pep+ REnew program, which helps suppliers, manufacturers, and bottlers transition to renewable electricity, and marks the second successful signing of a cohort VPPA under the pep+ REnew Program. As part of this cohort, PepsiCo served as the lead buyer, aggregating renewable electricity demand with two strategic suppliers: Givaudan and Smurfit Westrock.
By aggregating demand, the parties were able to secure favorable commercial terms and gain access to long-term renewable energy opportunities typically available only to large buyers.
"This agreement is a compelling example of how we are bringing to life sustainable growth with customers. By joining forces on renewable electricity in this way, we are translating shared ambitions into tangible climate action, helping power our progress toward a low‑carbon future," Willem Mutsaerts, Head of Global Procurement and Sustainability, Givaudan said. "Collaboration of this kind lies at the heart of Givaudan's 2030 strategy, demonstrating how working hand‑in‑hand with customers and partners can accelerate change that delivers benefits throughout the value chain."
"By pairing our market expertise with PepsiCo's supplier engagement model, we're accelerating decarbonization across global value chains." said John Powers, Vice President of Strategic Renewables at Schneider Electric.
Repowering for Greater Efficiency and Lower Impact
The wind asset in
"We are proud to collaborate with PepsiCo, Givaudan, and Smurfit WestRockto expand renewable energy capacity in
This project is PepsiCo's second power purchase agreement in
About Statkraft
Statkraft is an international leader in hydropower and
About Givaudan
Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances and develop beauty and wellbeing solutions that make people look and feel good. In 2025, Givaudan employed over 17,500 people worldwide and achieved
About Smurfit Westrock
Smurfit Westrock (NYSE: SW, LSE: SWR) is a leading provider of paper-based packaging solutions in the world, with approximately 97,000 employees across 40 countries. More information about the company, its businesses and solutions can be found at smurfitwestrock.com. Investors can access information included in the Investor Relations section of the website at investors.smurfitwestrock.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
About SE Advisory Services
SE Advisory Services, Schneider Electric's global consulting practice, helps organizations turn bold energy, sustainability and digitalization ambitions into measurable impact. As part of the world's most sustainable company we combine deep expertise, intelligent software and global implementation, and to drive transformation across energy management, risk management and resilience, efficiency and electrification, decarbonization and nature-based solutions, cybersecurity, and asset performance management. Operating in over 100 countries, we turn complex challenges into competitive advantage.
To learn more about our solutions, visit SEadvisoryservices.com.
Media Contact:
Rachel Kent
Rachel.kent@pepsico.com
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SOURCE PepsiCo, Inc.