Perion Network Ltd Stock Price, News & Analysis

Perion Network (NASDAQ: PERI) has announced a strategic partnership with Albertsons Media Collective, the retail media arm of Albertsons Companies. The collaboration enables advertisers to leverage Albertsons' first-party data to reach over 100 million verified shoppers through Perion's high-impact display and Digital Out-Of-Home (DOOH) advertising formats.

The partnership provides access to purchase-based audiences across Albertsons' 2,200+ store locations and 37 million weekly shoppers. Advertisers will benefit from high-impact, cross-channel activation featuring personalized creative, real-time offers, and AI-driven optimizations with closed-loop measurement capabilities.

Perion Network (NASDAQ: PERI) has launched SODA (Supply Optimization & Demand Amplification), an advanced AI-powered technology suite designed for publishers. The solution features a next-generation AI algorithm for Supply Path Optimization (SPO) that aims to maximize efficiency and monetization across ad impressions.

SODA's key features include a Smart Mediation Layer for evaluating bid requests, demand-side synergy with Perion's algorithm, revenue growth capabilities, supply transparency, and optimized site performance. The technology has already been adopted by Mediatransports, a leading Digital-Out-Of-Home advertising company in France, for optimizing DOOH campaigns in transport environments.

This launch complements Perion's existing AI innovations, including Wave, SORT, and GreenBids (Now Perion Algo), advancing their vision of unifying performance and sustainability in digital advertising.

Perion Network (NASDAQ: PERI) reported Q2 2025 financial results, marking a significant transition period. Total revenue reached $103.0 million, down 5% year-over-year, with Advertising Solutions growing 8% YoY - its first increase since Q3'23. The company saw strong performance in specific channels, with DOOH revenue increasing 35% to $17.6 million and Web revenue growing 5% to $53.1 million.

Notable developments include the launch of a Performance CTV Solution targeting the $36B+ streaming ad market, expansion into Korea through partnerships with KT Corporation and NHN AD, and strategic EMEA DOOH partnerships. The company maintained its FY 2025 guidance of $430-450 million in revenue and $44-46 million in Adjusted EBITDA. During Q2, Perion repurchased 3.6 million shares for $33.4 million as part of its expanded $125 million share repurchase program.

Perion Network (NASDAQ & TASE: PERI) has launched its Performance CTV Solution within the Perion One unified platform, targeting the rapidly growing Connected TV advertising market projected to reach $36+ billion by 2026. The solution enables advertisers to run data-driven campaigns across premium streaming platforms like Hulu, HBO Max, and Disney+.

The new offering combines AI-powered creative optimization and attribution technology with premium inventory, transforming CTV into a full-funnel, ROI-focused channel. This strategic launch aims to capitalize on the streaming ad market's 15.6% CAGR (2024-2028) and addresses marketers' growing demand for outcome-driven solutions that connect media investment to tangible KPIs like conversion and ROAS.

Perion Network (NASDAQ:PERI) has announced its participation in three major investor conferences in August and September 2025. CEO Tal Jacobson will lead fireside chats at the Canaccord Genuity 45th Annual Growth Conference on August 12 and the Oppenheimer 28th Annual Technology Conference on August 13.

Additionally, CEO Jacobson and CFO Elad Tzubey will attend the Lake Street BIG 9 Conference on September 11 in New York for one-on-one investor meetings. Live webcasts will be available for the Canaccord and Oppenheimer presentations.

Perion Network (NASDAQ & TASE: PERI) has scheduled its Q2 2025 financial results release for August 11, 2025, before market opening. CEO Tal Jacobson and CFO Elad Tzubery will host a conference call at 8:30 a.m. ET to discuss the results.

In a significant corporate governance move, Perion's Board of Directors has terminated the shareholders' rights plan with immediate effect. This decision follows a substantial recovery in the company's share price and enterprise value since the plan's adoption earlier in the year. The termination reflects the Board's confidence in Perion's growth trajectory and its commitment to the Perion One transformation strategy.

Perion Network (NASDAQ: PERI) reported Q1 2025 financial results showing mixed performance. While total revenue decreased 43% to $89.3 million, key growth segments showed strong organic growth with Digital Out of Home up 80%, CTV up 31%, and Retail Media up 33%. The company reported a GAAP net loss of $8.3 million, compared to a profit of $11.8 million in Q1 2024. Despite challenges, Perion raised its full-year 2025 outlook, projecting revenue of $430-450 million and Adjusted EBITDA of $44-46 million. The company expanded its share repurchase program to $125 million and has repurchased 9 million shares worth $79.3 million as of May 12, 2025. Additionally, Perion announced the acquisition of Greenbids, an AI-first company, to enhance its algorithmic capabilities and expand market access.

Perion Network (NASDAQ: PERI) has announced the acquisition of Greenbids, an AI platform specializing in custom bidding algorithms for campaign optimization across major platforms like YouTube, Facebook, and Instagram. The $65 million deal includes $27.5 million in cash at closing, a $22.5 million two-year earnout, and $15 million in cash/equity for employee retention. Greenbids serves over 80 brands including Spotify, Ford, and Accor, and will be integrated into Perion's platform as "Perion Algo". The acquisition expands Perion's addressable market by adding walled garden channels and AI-driven lower-funnel capabilities. The deal is expected to be immediately accretive to Perion's adjusted EBITDA and margins, with significant revenue acceleration anticipated from 2026.

The technology creates custom algorithms tailored for each brand's specific KPIs, improving media investment efficiency and performance while providing greater budget control and transparency.

Perion Network Ltd. (NASDAQ: PERI) has announced its participation in two major conferences in May 2025. The company will attend the 20th Annual Needham Technology, Media & Consumer 1x1 Conference on May 13th in New York, where CEO Tal Jacobson and CFO Elad Tzubey will conduct one-on-one meetings with investors. Additionally, Jacobson and CRO Stephen Yap will participate in a fireside chat at 12:45pm ET, which will be available via webcast.

The company will also participate in the Oppenheimer 26th Annual Israeli Conference on May 18th in Israel, where management will continue investor meetings.