Perion Network Ltd Stock Price, News & Analysis

Perion Network Ltd. announced the successful results of a digital ad campaign in collaboration with Mercedes-Benz USA, utilizing its SORT™ technology. This proprietary solution outperformed traditional online advertising methods, achieving a 58% higher click-through rate compared to third-party cookies and contextual targeting. The campaign aimed to boost awareness and sales of CPO vehicles, generating significant traffic to the CPO landing page. Mercedes-Benz reported a 70% increase in brand interactions through this innovative, privacy-focused approach.

Perion Network Ltd. (NASDAQ: PERI) has appointed Ben Flaccus as Managing Director of Retail for Undertone. Flaccus, who previously served as a consultant, brings nearly two decades of advertising technology experience. His leadership is expected to enhance product development and partnerships, focusing on personalized advertising solutions for retail and CPG sectors. Flaccus aims to leverage Undertone's high-impact ad formats to drive improved returns for clients, emphasizing real-time content and relevant ad experiences.

Perion Network Ltd. (NASDAQ: PERI), a global advertising technology firm, will participate in two significant events: the Jefferies Israel Tech Trek on September 22 in Tel Aviv and the Lake Street BIG6 Conference on September 14 in New York. Management will engage in one-on-one meetings with investors at both conferences. These events showcase Perion's focus on digital advertising across ad search, social media, and display, highlighting its integrated solutions designed to benefit brands and publishers.

Perion Network Ltd. (NASDAQ: PERI) reported strong Q2 2022 results, achieving record revenues of $146.7 million, a 34% increase year-over-year. Display advertising revenue grew by 41%, driven by a 273% rise in video revenue. The company’s net income surged by 175% to $19.5 million, and Adjusted EBITDA increased by 99% to $28.5 million, showcasing effective growth strategies amid economic challenges. Perion remains confident in achieving its annual guidance, having increased its revenue and EBITDA expectations due to strong market performance and effective operational efficiencies.

Perion Network Ltd. (NASDAQ: PERI) announced it will release its Q2 2022 financial results on August 3, 2022, before the market opens. The conference call to discuss the results is scheduled for 8:30 a.m. ET, hosted by CEO Doron Gerstel and CFO Maoz Sigron. Interested participants can register for the call via a provided link. A replay and transcript will be accessible approximately 24 hours post-event on Perion's investor relations website.

Perion Network Ltd. (NASDAQ:PERI) will participate in the Needham Virtual AdTech & CTV Measurement Conference on July 14, featuring a fire-side chat titled The Future of Measurement. This chat will include Daniel Aks, Undertone’s President, and Laura Salant, General Manager, Insights. The event will be available for live streaming from 11:00-11:45 AM ET on the company’s website. Perion is focused on delivering digital advertising solutions across various platforms, leveraging its broad capabilities in advertising technology.

Perion Network Ltd. (NASDAQ: PERI) has launched an integrated campaign spotlighting its proprietary SORT^TM technology, a cookieless solution designed to enhance online privacy. Directed by Max Joseph, the campaign includes a short film titled The Complete Guide to Protecting Your Privacy Online. The company forecasts 2022 revenue between $620-$640 million, reflecting a 32% increase from $478.5 million in 2021. They also project adjusted EBITDA between $98-$102 million, indicating a 44% growth.

Perion Network Ltd. announces impressive results from a rigorous analysis of SORT™ technology across 110 campaigns, confirming a significant 33% increase in in-store visits for Stop & Shop, a major client. SORT™ has consistently outperformed traditional third-party cookies while ensuring user privacy through anonymized data targeting. The technology allows marketers to achieve superior engagement without compromising on performance. The CEO anticipates a substantial increase in SORT™ campaigns as businesses prepare for a cookieless advertising landscape.