Perion Network Ltd Stock Price, News & Analysis

Perion Network Ltd. (NASDAQ: PERI) has launched an integrated campaign spotlighting its proprietary SORT^TM technology, a cookieless solution designed to enhance online privacy. Directed by Max Joseph, the campaign includes a short film titled The Complete Guide to Protecting Your Privacy Online. The company forecasts 2022 revenue between $620-$640 million, reflecting a 32% increase from $478.5 million in 2021. They also project adjusted EBITDA between $98-$102 million, indicating a 44% growth.

Perion Network Ltd. announces impressive results from a rigorous analysis of SORT™ technology across 110 campaigns, confirming a significant 33% increase in in-store visits for Stop & Shop, a major client. SORT™ has consistently outperformed traditional third-party cookies while ensuring user privacy through anonymized data targeting. The technology allows marketers to achieve superior engagement without compromising on performance. The CEO anticipates a substantial increase in SORT™ campaigns as businesses prepare for a cookieless advertising landscape.

Perion Network Ltd. (NASDAQ:PERI) will participate in the Stifel 2022 Cross Sector Insight Conference on June 7 in Boston. CEO Doron Gerstel will engage in a fire-side chat from 1:50-2:20 PM Eastern Time and hold one-on-one meetings with investors. A live webcast will be available on the company’s website. Perion specializes in digital advertising solutions across ad search, social media, and display/video advertising, leveraging its Synchronized Digital Branding capabilities to drive growth as marketing budgets adjust.

Perion Network Ltd. (NASDAQ:PERI) announced its participation in the 17th Annual Needham Technology & Media Conference from May 16-19, 2022. CEO Doron Gerstel will present on May 19 at 8:45-9:25 AM Eastern Time, with a live webcast available on the company’s website. Additionally, one-on-one meetings will be held with investors on May 16 and May 19. Perion is a global advertising technology company focusing on digital advertising solutions across multiple platforms.

Undertone has featured Ambetter as the Marketer of the Month, highlighting their successful advertising campaign during the Open Enrollment Period. Utilizing SORT technology for cookieless targeting, Ambetter experienced significant increases in campaign engagement, driving 2.44 million visits to its website and over 68,000 actions taken by consumers. The case study showcases a 39% and 87% lift in clickthrough rates compared to cookie-based methods. This partnership underscores the effectiveness of innovative, privacy-compliant advertising solutions as the industry transitions away from traditional tactics.

Perion Network Ltd. (NASDAQ: PERI) reported record financial results for Q1 2022, with a net income of $15.5 million, marking a 368% increase year-over-year. Total revenue rose by 40% to $125.3 million, driven by 80% growth in Display Advertising revenue and a 341% rise in Video and CTV solutions. The company increased its full-year guidance based on strong demand and a robust business model. Operating cash flow rose to $23.6 million, while cash reserves stood at $342.5 million with no debt.

Perion Network Ltd. (NASDAQ: PERI) has been recognized as Microsoft Advertising's 2021 Global Supply Partner of the Year for its search advertising unit, CodeFuel. This prestigious accolade highlights Perion's exemplary partnership over more than a decade with Microsoft. The award was announced during the Microsoft Advertising Elevate summit on April 27, 2022. CEO Doron Gerstel noted that this recognition is just the beginning, emphasizing future growth through enhanced collaboration, technology investments, and a focus on quality in their advertising strategies.

Perion Network Ltd. has partnered with Undertone to study the effectiveness of advertisements targeting African American, Hispanic, and LGBTQIA+ audiences. The study analyzed nine video ads viewed by 1,350 adults, evaluating both short-term and long-term effectiveness. Six ads received a four-star rating, while three earned a five-star rating, indicating exceptional emotional engagement. Themes of nostalgia, authenticity, and celebration were prevalent. The findings emphasize the importance of understanding diverse audiences for effective advertising strategies, enabling brands to connect on a meaningful level.

Perion Network Ltd. (NASDAQ: PERI) announced preliminary results for Q1 2022, reflecting significant growth. Revenue increased by 39% to $125.0 million, compared to $89.8 million in Q1 2021. Adjusted EBITDA surged 150% to $22.0 million. Key drivers included the successful launch of SORT™, a cookieless targeting solution, and the integration of Vidazoo, which enhanced video monetization. Perion plans to update its full-year guidance on April 28, 2022. CEO Doron Gerstel highlighted the importance of strategic revenue diversity and technological innovations in driving growth.