Welcome to our dedicated page for Perion Network news (Ticker: PERI), a resource for investors and traders seeking the latest updates and insights on Perion Network stock.
Perion Network Ltd. (PERI) is a NASDAQ- and TASE-listed advertising technology company that focuses on digital advertising and search solutions. Its news flow centers on developments in its Perion One platform, financial performance, and partnerships across channels such as web, Digital Out-of-Home (DOOH), Connected TV (CTV), and retail media.
News updates about Perion often include quarterly financial results, where the company reports revenue trends, channel performance, and non-GAAP metrics such as Contribution ex-TAC and Adjusted EBITDA. These earnings releases also highlight the performance of specific channels like DOOH, CTV, web, and search, as well as verticals such as retail media.
Perion’s announcements also cover product and technology launches. Examples include the Performance CTV Solution within Perion One, designed to support outcome-driven CTV campaigns, the Perion DOOH Player that completes its full-stack technology for DOOH and retail media, and SODA, an AI-powered supply-side solution for web and DOOH aimed at optimizing supply paths and monetization for publishers.
Another recurring theme in Perion news is strategic partnerships and market expansion. The company has reported collaborations with retail media networks such as Albertsons Media Collective, as well as partnerships with advertising and media companies in regions where it is expanding its DOOH and programmatic presence. Perion also issues releases about participation in investor conferences and shareholder meetings.
Investors and market watchers can use this news page to follow Perion’s financial disclosures, platform enhancements, and strategic initiatives across DOOH, CTV, web, search, and retail media, as reported in its press releases and SEC-furnished materials.
Perion Network Ltd. (NASDAQ: PERI) has launched an integrated campaign spotlighting its proprietary SORTTM technology, a cookieless solution designed to enhance online privacy. Directed by Max Joseph, the campaign includes a short film titled The Complete Guide to Protecting Your Privacy Online. The company forecasts 2022 revenue between
Perion Network Ltd. announces impressive results from a rigorous analysis of SORT™ technology across 110 campaigns, confirming a significant 33% increase in in-store visits for Stop & Shop, a major client. SORT™ has consistently outperformed traditional third-party cookies while ensuring user privacy through anonymized data targeting. The technology allows marketers to achieve superior engagement without compromising on performance. The CEO anticipates a substantial increase in SORT™ campaigns as businesses prepare for a cookieless advertising landscape.
Perion Network Ltd. (NASDAQ:PERI) will participate in the Stifel 2022 Cross Sector Insight Conference on June 7 in Boston. CEO
Perion Network Ltd. (NASDAQ:PERI) announced its participation in the 17th Annual Needham Technology & Media Conference from
Undertone has featured Ambetter as the Marketer of the Month, highlighting their successful advertising campaign during the Open Enrollment Period. Utilizing SORT technology for cookieless targeting, Ambetter experienced significant increases in campaign engagement, driving 2.44 million visits to its website and over 68,000 actions taken by consumers. The case study showcases a 39% and 87% lift in clickthrough rates compared to cookie-based methods. This partnership underscores the effectiveness of innovative, privacy-compliant advertising solutions as the industry transitions away from traditional tactics.
Perion Network Ltd. (NASDAQ: PERI) reported record financial results for Q1 2022, with a net income of $15.5 million, marking a 368% increase year-over-year. Total revenue rose by 40% to $125.3 million, driven by 80% growth in Display Advertising revenue and a 341% rise in Video and CTV solutions. The company increased its full-year guidance based on strong demand and a robust business model. Operating cash flow rose to $23.6 million, while cash reserves stood at $342.5 million with no debt.
Perion Network Ltd. (NASDAQ: PERI) has been recognized as Microsoft Advertising's 2021 Global Supply Partner of the Year for its search advertising unit, CodeFuel. This prestigious accolade highlights Perion's exemplary partnership over more than a decade with Microsoft. The award was announced during the Microsoft Advertising Elevate summit on April 27, 2022. CEO Doron Gerstel noted that this recognition is just the beginning, emphasizing future growth through enhanced collaboration, technology investments, and a focus on quality in their advertising strategies.
Perion Network Ltd. has partnered with Undertone to study the effectiveness of advertisements targeting African American, Hispanic, and LGBTQIA+ audiences. The study analyzed nine video ads viewed by 1,350 adults, evaluating both short-term and long-term effectiveness. Six ads received a four-star rating, while three earned a five-star rating, indicating exceptional emotional engagement. Themes of nostalgia, authenticity, and celebration were prevalent. The findings emphasize the importance of understanding diverse audiences for effective advertising strategies, enabling brands to connect on a meaningful level.
Perion Network Ltd. (NASDAQ: PERI) announced preliminary results for Q1 2022, reflecting significant growth. Revenue increased by 39% to $125.0 million, compared to $89.8 million in Q1 2021. Adjusted EBITDA surged 150% to $22.0 million. Key drivers included the successful launch of SORT™, a cookieless targeting solution, and the integration of Vidazoo, which enhanced video monetization. Perion plans to update its full-year guidance on April 28, 2022. CEO Doron Gerstel highlighted the importance of strategic revenue diversity and technological innovations in driving growth.
Perion Network Ltd. has released its inaugural Marketer of the Month case study featuring the Colorado Tourism Office. The partnership showcased the effectiveness of Undertone's SORT technology, achieving over a 106% lift in Page Grabber CTR and increased audience engagement. This innovative approach led to 241K website visits and 330K interactions. The campaign received outstanding effectiveness ratings, with System1 giving it 5 stars for long-term impact. Undertone emphasizes its commitment to enhancing post-cookie advertising solutions.
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