Perion Announces Adoption of Unified ID 2.0 Powered by The Trade Desk to Bridge First-Party Data and Omnichannel Scale
Identity Solution Enables Advertisers to Reach Authenticated Audiences with Precision in Uncertain Cookieless Environments
UID2 converts first-party data, such as an email or mobile number, into a hashed and salted identifier. This protects personally identifiable information (PII) while enabling effective and personalized programmatic advertising. As privacy regulations evolve, this solution empowers publishers, advertisers, and digital advertising platforms to harness first-party data, enabling authenticated audience targeting and precise campaign measurement.
Working alongside Perion’s proprietary technologies, including SORT®, UID2 enhances audience verification and targeting capabilities. This demonstrates Perion’s dedication to comply with responsible data practices and deliver relevant ads to authenticated audiences. It also ensures future readiness in adapting to the challenges of an uncertain cookieless world, while fostering collaboration with industry leaders through UID2’s open-source framework.
“Our adoption of Unified ID 2.0 aligns seamlessly with Perion’s mission to connect the dots between data, creative, and channels in an advertising environment that emphasizes transparency,” said Tal Jacobson, CEO of Perion. “Embracing this solution not only underscores our strategic partnerships with top-tier advertising technology partners like The Trade Desk but also equips our customers with advanced, easy-to-use solutions that co-exist alongside our proprietary technologies and solutions within our Perion One platform.”
“Partnering with Perion, we’re expanding their future-proof offerings for advertisers to include Unified ID 2.0,” said Jaime Nash, Director of Product Marketing at The Trade Desk. “With an audience-first approach, we are helping advertisers drive more relevant and impactful campaigns while prioritizing consumer data safety that still delivers personalized ad experiences.”
About Perion Network Ltd.
Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, we are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.
For more information, visit Perion's website at www.perion.com
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in
Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, the current war between
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Perion Network Ltd.
Dudi Musler, VP of Investor Relations
+972 (54) 7876785
dudim@perion.com
Source: Perion Network Ltd.
