Head & Shoulders Launches New Upgraded Collections With Tailored Formulas for Unique Scalp and Hair Types

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Enhanced shampoos and conditioners deliver expert scalp care and an elevated wash experience with superior scents, luscious lather, and intensive moisture

CINCINNATI--(BUSINESS WIRE)-- Head & Shoulders, the world's #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type.

Head & Shoulders, the world's #1 anti-dandruff shampoo, announces the launch of three newly upgraded collections, featuring expertly formulated shampoos and conditioners designed to address the unique needs of every scalp and hair type.

Head & Shoulders is committed to delivering customized scalp care solutions with an elevated washing experience that encourages consistent use – the foundation of optimal scalp protection. Consistent use of Head & Shoulders at every wash is essential for maintaining clinically proven dandruff protection and a healthy scalp. These reformulated products make that daily commitment more rewarding: each formula combines effective active ingredients with enhanced scents, luscious lather, and intensive moisture benefits to transform the regular wash experience and inspire consumers to prioritize their scalp health with every shower.

THREE TARGETED SOLUTIONS FOR CUSTOMIZED SCALP & HAIR CARE:

• Smooth & Silky Shampoo & Conditioner and 2-in-1: Designed for those seeking sleek, shiny hair, this nourishing formula eliminates frizz for up to 24 hours. Infused with vibrant scents of fresh fruit and elegant florals, hair is left feeling healthy, shiny, and smooth.

• Sulfate-Free Shea Butter Shampoo & Conditioner: Formulated specifically for curly and coily hair, this sulfate-free solution deeply moisturizes and strengthens hair against damage and breakage. The rich shea butter blend brings out hair's natural texture while cleansing gently and effectively.

• Hydrating Coconut Shampoo & Conditioner: This luxurious formula relieves dandruff symptoms while cleansing and hydrating with a rich blend of coconut milk. The fresh scent provides a spa-like experience with every wash.

"Consumers today expect personalized hair care that doesn't compromise on efficacy or experience," says Eliscia Turner, North America Hair Care Brand Director. "Our new upgraded collections deliver on that promise – each formula is engineered to address specific scalp and hair concerns while maintaining the superior dandruff protection that consumers expect from Head & Shoulders.”

“It’s important not only to deliver the great dandruff protection people expect from Head & Shoulders, but to do it with a delightful wash experience,” says John Scarchilli, Director of Scientific Communications for Head & Shoulders. “We don’t compromise on the sensory experience because the scent, lather, and feel are important elements in delivering overall scalp and hair health. The best scalp solution is the one that works and the one people want to use with every wash.”

Each formula in the upgraded collections are:

• Clinically proven to fight dandruff
• Dermatologically tested for all hair types
• Enhanced with premium scents and conditioning benefits
• Designed to deliver visible results with every wash
• Backed by Head & Shoulders' 60+ years of scalp care innovation

Head & Shoulders new upgraded collections launch nationwide January 2026 at major retailers nationwide. For more information, visit www.headandshoulders.com or follow along on Head & Shoulders’ Instagram (@headandshoulders) and TikTok (@headandshoulders).

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, the number 1 most-awarded scalp-care brand*, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About Head & Shoulders, The #1 Most Awarded Scalp Care Brand**

With over 60 years of trailblazing innovation on scalp care, Head & Shoulders has established itself as the leader in dandruff protection and is the world’s #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head & Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns.

**Based on total awards from US Beauty, Grooming, and Lifestyle publications/websites in the Nielsen scalp-care segment between 2017–2026

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Marina Maher Communications

Shaun Agres

Email: shaun.agres@omc.com

Source: Procter & Gamble