Native Launches Upgraded Mineral Sun Care, Designed for Lightweight Broad-Spectrum UVA/UVB Protection Exclusively Available at Target

Key Terms

uva/uvb medical

UVA and UVB are two bands of invisible ultraviolet light from the sun: UVA penetrates deeper into skin and ages it, while UVB causes sunburn and is linked to skin damage. For investors, they matter because exposure levels drive demand, regulation and liability for products like sunscreens, window coatings, textiles, eyewear and outdoor equipment — think of them as weather conditions that shape which protective products and rules sell or change value.

broad spectrum medical

Broad spectrum describes a medical product—such as a drug, diagnostic test, or disinfectant—that is effective against a wide variety of disease-causing organisms or conditions rather than a single specific one. For investors, it signals a larger potential market and simpler clinical positioning, like a Swiss Army knife that works for many problems, but it can also mean higher regulatory scrutiny, competitive crowding, or concerns about side effects and long-term effectiveness.

zinc oxide medical

Zinc oxide is a white, powdery inorganic compound used as an ingredient in products like sunscreens, cosmetics, rubber, paints and some medicines; think of it as a versatile building block that helps protect, bind or add certain properties to many consumer and industrial goods. Investors care because changes in demand, production costs, supply disruptions or regulatory decisions affecting its use can influence sales, margins and valuation for companies across health, personal-care, industrial and materials sectors.

oxybenzone medical

Oxybenzone is a chemical commonly used in sunscreens and personal-care products to absorb ultraviolet light and help prevent sunburn, acting like a tiny sunshade in a lotion. It matters to investors because health concerns, environmental restrictions, or regulatory bans can force product reformulations, trigger recalls, or shift consumer preferences—similar to a key ingredient suddenly being restricted in a food recipe, which can affect sales, costs, and legal risk for companies.

parabens medical

Parabens are a class of chemical preservatives commonly used to prevent mold and bacteria in cosmetics, personal care items, and some packaged goods—think of them as the salt that keeps products from spoiling. They matter to investors because health concerns, consumer preferences, or regulatory limits can force product redesigns, recalls, or brand shifts to “paraben-free” alternatives, which can change costs, sales and legal exposure for companies.

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The line features an upgraded formula, packaging, and assortment to provide 100% mineral SPF protection to consumers.

SAN FRANCISCO--(BUSINESS WIRE)-- Native, the personal care brand known for their clean, simple, and effective formulas, announces the launch of its newly revamped Mineral Sun Care line, an upgraded sun care collection designed to deliver high-performance protection with thoughtfully improved formulas, packaging, and assortment. Created to meet the evolving needs of today’s consumer, the new line emphasizes everyday sun protection while enhancing shelf visibility and overall user experience.

Native Mineral Sun Care collection.

The Mineral SPF Collection is designed to support daily skin health, offering no-tradeoff formulas that provide effective sun protection without added chemicals. With a focus on transparency and education, the line highlights the benefits of mineral sunscreen, helping consumers better understand how these formulas work to protect the skin while aligning with Native’s commitment to clean ingredients.

By introducing an elevated sun care experience, the Mineral SPF line expands Native’s portfolio, encouraging existing customers to build out their routines while also attracting new users seeking approachable, high-quality mineral sunscreen options.

• Available Scents:
  • Pear & Coconut Water: Breezy notes of juicy pear, coconut, and rose petals
  • Tropical Breeze: Tropical blend of grapefruit, sweet berries, and soft florals
  • Vanilla Milk & Shea: Warm notes of rich shea, almond milk, and soft florals
  • Unscented: Unscented fragrance free bliss.
• Categories Include:
  • Zinc Oxide Sunscreen Spritz
  • Zinc Oxide Sunscreen Lotion
• Key Benefits Include:
  • Thoughtfully made with limited ingredients
  • Dermatologist-tested
  • Designed for sensitive skin
  • Lightweight & non-greasy
  • No white cast
• Formula Details:
  • Broad Spectrum SPF 30
  • 100% mineral SPF with no hidden chemical SPF boosters, like Butyloctyl Salicylate (BOS)
  • Made with NO:
    • Butyloctyl Salicylate (BOS)
    • Oxybenzone
    • Octinoxate
    • Avobenzone
    • Octisalate
    • Octocrylene
    • Homosalate
    • Parabens
    • Phthalate
    • Phenoxyethanol

Consumers are increasingly seeking sun care that goes beyond basic protection, looking for products that deliver both high performance and ingredients they can feel good about using everyday. Native developed its new Mineral Sun Care to meet this demand, combining effective, no-tradeoff sun protection with clean, thoughtful formulated ingredients designed for daily wear. The revamped collection reflects a broader shift toward preventative skincare, encouraging consistent sunscreen use as an essential step in maintaining overall skin health.

“Sun care is no longer just about occasional use–it’s become an essential part of daily routines,” said Christopher Talbott, Chief Executive Officer at Native. “With our Mineral Sun Care line, we set out to create formulas that people genuinely want to use every day–products that deliver effective protection without compromise, using ingredients our customers know and trust. It’s about making daily SPF simple, approachable, and seamlessly integrated into your routine—now available conveniently at Target.”

Native Mineral Sun Care is available now at:

• Nativecos.com
• Target stores nationwide and Target.com, Amazon.com, and other major retailers
• MSRP: $19.99

About Native

Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at nativecos.com and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, Native continues to make personal care easy, safe, and enjoyable. Follow @native on TikTok, Instagram, and Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260630199914/en/

Media Contact
Autumn Communications, native@autumncommunications.com

Source: Procter & Gamble