Old Spice Delivers Smelf-Confidence Under the Spotlight with New Musical-Inspired Campaign
The Campaign Kicks Off During Super Bowl LVII Festivities with its First-Ever Old Spice Mascot
Old Spice Swagger lineup is back with newly-designed packaging and the famed Old Spice odor and sweat fighting technology that gives 24/7 freshness to those who use it every day. (Photo: Business Wire)
BO (body odor) is a BIG fear of many men.
“Old Spice wants guys everywhere to feel confident when under the spotlight,” said
Created by Wieden +
Speaking of keeping it cool and fresh under the spotlight, Old Spice is introducing the freshest, campaign-inspired mascot, Swaggy Spice. Mascots have to do it all - dance, dunk and make us laugh - all while under the spotlight of thousands of fans. However, what people don’t realize is mascots can sweat up to 10 pounds per game, making them the stinkiest thing in the stadium. What better way to pressure test Old Spice Swagger’s 24/7 long-lasting freshness than in one of the sweatiest conditions – a mascot costume in
“It’s a real honor to become THE most famous deodorant stick of all time and spread the word about my 24/7 long-lasting freshness,” said Swaggy Spice, the official mascot of Old Spice. “I always had big dreams thanks to my confidence-inducing fragrance and odor protection but never expected to reach the pinnacle of deodorant stardom with Old Spice. Shout out to my good-smelling friends and family who believed in me as a young deodorant stick with one dream…to deliver Smelf-Confidence to guys everywhere.”
During his surprise appearances this week, Swaggy Spice will hand out samples, engage fans around
Old Spice Swagger Lineup
Old Spice Swagger lineup is back with newly-designed packaging and the famed Old Spice odor and sweat fighting technology that gives 24/7 freshness to those who use it every day. With Swagger, guys will have the confidence to keep cool at all times no matter what challenges life throws at them.
Old Spice provides freshness all day, swagger all night with a classic masculine fragrance featuring bright citrus and fresh fruity top notes on a clean base of woods and musks. It is now available in body wash, deodorant and antiperspirant dry spray.
Products in the Old Spice Swagger lineup include:
- Swagger Body Wash: Remove dirt, oil, and odor causing bacteria without drying the skin to feel confident with that all day shower clean feel.
- Swagger Deodorant: A clear, smooth application that immediately fights odor causing bacteria with 24/7 lasting odor protection with daily use
- Swagger Antiperspirant Dry Spray: A dry and invisible weightless formula with 24/7 sweat and odor protection with daily use
- Swagger Hand & Body Lotion: Fast-acting 24-hour formula provides all-day skin hydration
For more information on the full Swagger lineup, visit https://oldspice.com
*with daily use
ABOUT OLD SPICE
Procter & Gamble’s Old Spice is the quintessential grooming brand. With more than 80 years as an American icon, Old Spice is the authority on grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant and deodorant brand for guys in
View source version on businesswire.com: https://www.businesswire.com/news/home/20230206005197/en/
ian.rapport@citizenrelations.com
denson.m@pg.com
Source: