P&G Professional Expands Laundry Care Lineup with Tide Professional Commercial Laundry Detergent and Downy Professional Fabric Softener, Providing Businesses with a Trusted Clean in One Wash

Rhea-AI Summary

P&G Professional has introduced Tide Professional Commercial Laundry Detergent and Downy Professional Fabric Softener, targeting businesses in various sectors, including hospitality and healthcare. According to a recent SWNS survey, cleanliness is important for customer retention, and hospitality workers find cleaning tasks time-consuming. The new products aim to enhance efficiency by removing stains and delivering softness in one wash, suitable for commercial and residential machines. Tide Professional is available in liquid, powder, and PODS, while Downy Professional offers fabric softening and freshness in a 140 oz. size. P&G Professional provides a 100% money-back guarantee and additional offers to support business growth.

Positive

• Tide Professional removes 100% of greasy commercial stains in one wash.
• Downy Professional delivers long-lasting freshness and softness in one wash.
• Products are available in various formats and sizes to suit different business needs.
• Suitable for both commercial and residential washing machines.
• P&G Professional offers a 100% money-back guarantee.
• Additional offers and rebates are available to help businesses grow.

Negative

• The PR does not mention the cost of these new products, which could be a concern for some businesses.
• No specific data on the environmental impact or sustainability of the new products is provided.
• There is no comparison with competitors' products to highlight unique selling points.

The Launch of Tide Professional & Downy Professional Will Help Businesses Across Industries Manage Their Laundry More Efficiently, Saving Them Time with a Quality Clean

CINCINNATI--(BUSINESS WIRE)-- P&G Professional is expanding its laundry care lineup with Tide Professional Commercial Laundry Detergent and Downy Professional Fabric Softener. A recent SWNS survey¹ revealed that the lack of cleanliness is the top reason respondents wouldn’t return to a business, with more than half of hospitality workers citing cleaning as their most time-consuming task. Repeatedly washing soiled linens increases costs and consumes valuable time. With Tide Professional removing stains in just one wash and Downy Professional delivering softness on linens, these additions help business owners optimize their laundry processes, allowing them to focus on other essential tasks in running their business.

Tide and Downy Professional Product Lineup (Photo: Business Wire)

“As businesses evolve, so do their stains and messes, and P&G Professional continues to develop high-quality products specifically designed to tackle those commercial soils easily,” said Bryan Smith, Vice President of P&G Professional North America. “Business owners are seeking products that not only deliver results but also enhance efficiency. At P&G Professional, our goal is to support business owners in all aspects of cleaning, and we’re excited to add this innovation to our product lineup to enable us to help businesses in new ways.”

If You Know Tide Professional, You Know Clean

Tide Professional Commercial Laundry Detergent brings America's #1 trusted laundry detergent brand² to businesses. It is designed to fight 100% of greasy commercial stains in one wash. Tide Professional Commercial Laundry Detergent can be used for a wide array of industries, including salons, spas, restaurants, hospitality, healthcare and more. Tide Professional Commercial Laundry Detergent is suitable for both commercial and residential washing machines.

Downy Professional Delivers Softness, Freshness

Downy Professional Fabric Softener helps soften fibers in one wash and delivers long-lasting freshness on uniforms, towels, linens and more. Like Tide Professional, Downy Professional is helpful for many businesses and can be used in commercial and residential washing machines.

Ready to Add Tide Professional and Downy Professional to Your Laundry Routine?

With Tide Professional, businesses have three cleaning options to suit diverse needs and preferences, as it comes in liquid, powder, and Power PODS—all sold at select retailers and distributors nationwide. In sizes suitable for business use, the liquid detergent is available in 105 oz. and 170 oz., the powder version is available in 197 oz., and the PODS are available in a 63 ct. pack. Downy Professional Fabric Softener is available in 140 oz.

To ensure business owners have a positive experience with these new professional products, P&G Professional offers a 100% money back guarantee. Learn more at pgpro.com. P&G Professional also provides offers and rebates to help grow your business at pgpro.com/offers.

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¹ Survey methodology: This random double-opt-in survey of 1,000 general population Americans, 500 small business owners and 500 hospitality workers was commissioned by P&G Professional between Nov. 8 and Nov. 14, 2023. It was conducted by market research OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

² Tide was voted the most trusted laundry detergent brand by shoppers based on 2023 Brandspark America trust surveys.

About Procter & Gamble Professional

P&G Professional, the away-from-home division of Procter & Gamble, helps businesses shine with a portfolio of trusted brands, including Tide® Professional, Dawn® Professional, Cascade® Professional, Downy® Professional, Mr. Clean® Professional, Febreze® Professional, Swiffer® Professional, Charmin®, Comet®, Spic and Span®, Bounty® and Safeguard® Professional. P&G Professional provides a clean that impresses even the toughest critics. To learn more about P&G Professional visit www.pgpro.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240521923703/en/

Katy Loesch

MSL New York

T: 212-468-3639

katy.loesch@mslgroup.com

Melissa Currence

P&G Professional North America, Communications

T: 513-535-3242

currence.m@pg.com

Source: Procter & Gamble

FAQ

What new products did P&G Professional launch?

P&G Professional launched Tide Professional Commercial Laundry Detergent and Downy Professional Fabric Softener.

How do Tide Professional and Downy Professional help businesses?

Tide Professional removes stains in one wash, and Downy Professional delivers softness and freshness, helping businesses save time and optimize laundry processes.

Are the new Tide and Downy products suitable for residential washing machines?

Yes, both Tide Professional and Downy Professional can be used in residential washing machines.

What sizes are available for Tide Professional Commercial Laundry Detergent?

Tide Professional is available in liquid (105 oz. and 170 oz.), powder (197 oz.), and Power PODS (63 ct. pack).

What is the size of Downy Professional Fabric Softener?

Downy Professional Fabric Softener is available in a 140 oz. size.

Does P&G Professional offer any guarantees with the new products?

Yes, P&G Professional offers a 100% money-back guarantee with the new products.

Are there any additional offers or rebates for the new Tide and Downy products?

Yes, P&G Professional provides offers and rebates to support business growth.