Procter & Gamble Stock Price, News & Analysis

Procter & Gamble (NYSE:PG) has announced a limited-edition collaboration between its brands Olay Body and Secret and Universal Pictures, launching the Wicked: For Good collection ahead of the movie release on November 21, 2025.

The collection features two themed scents: "Couldn't Be Lovelier" inspired by Glinda with raspberry and bubble notes, and "Wickedly Wonderful" inspired by Elphaba with cashmere woods and lime notes. The products include serum-infused body washes containing niacinamide, pro-glycerin, lipids, and hyaluronic acid, along with clinical antiperspirants offering up to 72 hours of protection.

Procter & Gamble (NYSE:PG) announced the biggest upgrade to Tide Original Liquid Detergent in over 20 years. The new advanced formula features a 25% increase in cleaning surfactants and 40% more non-ionic surfactants for enhanced stain removal and odor fighting capabilities.

The upgraded formula introduces innovative soil release polymer technology for improved whiteness and stain removal, particularly on synthetic fabrics. Despite the significant improvements, Tide will maintain current pricing, leveraging its production efficiencies and scientific innovations. The new formula will begin nationwide rollout in September 2025, available both in-store and online.

Procter & Gamble (NYSE:PG) announced the return of Gain's iconic Apple + Mango Tango fragrance in its new Tango In-Wash Scent Boosters line. The relaunch comes in response to numerous consumer requests and features an enhanced formulation with dual-action scent technology that provides up to 12 weeks of freshness from wash to wear.

The Tango In-Wash Scent Boosters collection now includes three variants: the new Apple + Mango, Strawberry + Shea, and Piña + Plumeria. The product line utilizes perfume capsules that infuse fabrics during washing and release fresh scents with movement. The launch represents P&G's commitment to consumer-driven innovation and market leadership in the fabric care category.

Procter & Gamble (NYSE:PG) is expanding its Unstopables Unlimited Collection with three new premium laundry scent beads: N.06, N.15, and N.24. Each scent features unique fragrance profiles, from clove and leather to sandalwood and cashmere notes, designed to bring luxury fragrance experiences to everyday laundry.

The company has partnered with supermodel Jasmine Tookes to launch a limited-edition fragrance N.01, featuring bergamot, jasmine, and cashmere notes. A sweepstakes promotion runs through October 7, 2025, and an immersive pop-up experience will be held on September 13-14 at Iron23 in New York City, offering product sampling and interactive fragrance exploration.

Procter & Gamble (NYSE:PG) has advised shareholders to reject an unsolicited mini-tender offer from Tutanota LLC. The offer seeks to purchase up to 500,000 shares at $128 per share, with a condition that the offer price must be below P&G's market price on the last trading day before expiration.

The mini-tender offer, expiring on September 22, 2025, is deemed concerning as it seeks to acquire less than 5% of P&G's shares, thereby avoiding key investor protections required for larger tender offers under U.S. securities laws. P&G emphasizes that shareholders who have already tendered their shares can withdraw them by providing written notice before the expiration date.

Procter & Gamble (NYSE:PG) announced that Chairman, President and CEO Jon R. Moeller, along with CFO Andre Schulten, will present at the upcoming Barclays Global Consumer Staples Conference. The presentation is scheduled for September 4, 2025, at 8:15 a.m. ET.

Investors and media can access the live audio webcast through P&G's investor relations website at www.pginvestor.com. A replay of the presentation will be made available after the event.

Procter & Gamble (NYSE:PG) has launched Downy Gentle Soft + Fresh, a new fabric softener designed for consumers seeking gentleness without sacrificing softness and scent. The product launch is supported by an innovative marketing campaign called "Almost Scandalously Soft Stories", featuring four original 20-minute audio romance stories available on Spotify.

The campaign capitalizes on the growing audiobook market, which reached $2.22 billion in U.S. revenue in 2024, with romance showing 30% year-over-year growth. The series features narration by acclaimed actor Henry Golding and includes content from USA Today bestselling author Priscilla Oliveras. The new fabric softener is dermatologist-tested and available in two scents: Ocean Mist and Cherry Blossom.

Procter & Gamble (NYSE:PG) reported Q4 and fiscal year 2025 results, with Q4 net sales up 2% to $20.9B and organic sales growth of 2%. Q4 diluted EPS increased 17% to $1.48, while core EPS rose 6% to $1.48.

For FY2025, P&G delivered flat net sales of $84.3B, with organic sales growth of 2%. Diluted EPS grew 8% to $6.51, and core EPS increased 4% to $6.83. The company generated $17.8B in operating cash flow and returned over $16B to shareholders through dividends ($9.9B) and share repurchases ($6.5B).

Looking ahead to FY2026, P&G expects all-in sales growth of 1-5%, organic sales growth of 0-4%, and core EPS growth of 0-4% ($6.83-$7.09). The company announced a productivity plan including reduction of up to 7,000 non-manufacturing positions by end of fiscal 2027.

Procter & Gamble (NYSE:PG) announced a significant leadership transition, with current Chief Operating Officer Shailesh Jejurikar set to become President and CEO effective January 1, 2026. Current CEO Jon Moeller will transition to the role of Executive Chairman, leading the Board of Directors and providing counsel to the CEO.

Jejurikar, who joined P&G in 1989, has been part of the company's global leadership team since 2014, with extensive experience across multiple businesses and regions. He has played key roles in developing P&G's core businesses, including global Fabric Care and Home Care, and has contributed to the company's strategies in Supply Chain, IT, and Global Business Services.