Welcome to our dedicated page for Procter & Gamble news (Ticker: PG), a resource for investors and traders seeking the latest updates and insights on Procter & Gamble stock.
The Procter & Gamble Company reports consumer-products developments across a portfolio of household, beauty, personal care and health brands. News commonly covers product launches, limited-edition collections and marketing campaigns for brands such as Native, Secret, Olay, Metamucil, Pantene and Zevo.
Company updates also describe formula claims, retailer-exclusive assortments, category extensions and brand education in areas such as deodorant, body wash, skin care, hair care, fiber supplements and household pest control. P&G also references a broader global brand portfolio that includes Tide, Pampers, Gillette, Crest, Charmin, Dawn and Oral-B.
Native, a personal care brand under PG (NYSE:PG), launched an upgraded Mineral Sun Care line focused on lightweight, daily broad-spectrum SPF 30 protection. The collection features 100% mineral zinc oxide formulas, new packaging, and expanded assortment to support preventative skincare and everyday SPF use.
Products come as Zinc Oxide Sunscreen Spritz and Lotion in scented and unscented options, are dermatologist-tested, designed for sensitive skin, lightweight, non-greasy, and claim no white cast. Formulas use limited ingredients and exclude chemical SPF boosters and filters such as BOS, oxybenzone, octinoxate, avobenzone, octisalate, octocrylene, homosalate, parabens, phthalates, and phenoxyethanol. The line is available at Nativecos.com, Target stores and Target.com, Amazon.com, and other major retailers at an MSRP of $19.99.
Cascade (NYSE:PG) launched its new Clean and Dry Booster Rinse Aid, designed to work with Cascade Platinum Plus in the final rinse cycle. The product targets top dishwashing pain points such as wet dishes, water spots, cloudiness, and hard water sediment, claiming 5x better drying and spot prevention versus detergent alone.
According to Cascade, research found 72% of consumers report dishes still wet after a cycle and 64% see dry spots or streaks. The rinse aid uses sheeting action to help water run off surfaces and is used via the dishwasher’s rinse aid dispenser. It is available nationwide for an MSRP of $6.64 for 16oz.
Native (NYSE:PG) launched its Detoxifying Body Scrub Collection, a line of gentle exfoliating body scrubs designed to deliver a spa-like glow with limited, clean ingredients.
The collection features three scents—Coconut & Vanilla, Sweet Peach & Nectar, and Eucalyptus & Mint—is vegan, cruelty-free, dermatologist-tested, aluminum and paraben free, and priced at $15.00 at Nativecos.com and major retailers.
Native (NYSE:PG) launched reformulated deodorants and body washes featuring enhanced performance and clean ingredients. The upgraded stick and spray deodorants offer up to 72-hour odor protection, while the body wash provides 24 hours of gentle freshness, all in vegan, cruelty-free formulas with popular signature scents.
Procter & Gamble (NYSE:PG) brand Native launched an upgraded Moisturizing Body Wash designed to gently cleanse while hydrating skin for up to 24 hours. The reformulated wash features real shea butter, only 12 ingredients, and delivers 4x more moisture than leading moisturizing body washes.
The vegan, cruelty-free formula is free of sulfates, parabens, petrolatum, and dyes, and comes in six exclusive scents. Native Moisturizing Body Wash is available now at Nativecos.com and major retailers such as Target, Amazon, and Walmart with an MSRP of $13.
Pampers (NYSE:PG) announced that all Pampers Swaddlers diapers are now fragrance free, reflecting evolving parent preferences while keeping the same protection and comfort.
Swaddlers remain hypoallergenic, dermatologist tested, free from elemental chlorine, parabens and latex, and available nationwide in the U.S., Canada and Puerto Rico.
Procter & Gamble (NYSE:PG), through Tide Free & Gentle, launched its first annual “Safe for Stuffies” campaign. The June 18–25, 2026 tri-state initiative collects gently loved stuffed animals to be professionally washed with the new Tide Free & Gentle formula and redistributed to families facing housing insecurity, in partnership with Recess Therapy and nonprofit Expecting Relief.
Tide will also donate thousands of Tide Free & Gentle bottles and is spotlighting its upgraded, translucent, hypoallergenic formula designed for sensitive skin and delicate fabrics.
Procter & Gamble (NYSE:PG) brand Align Probiotic launched a nationwide “Call For Backup” campaign on June 16, 2026, focused on women 50+ dealing with occasional gas, bloating, and abdominal discomfort.
The campaign offers 500 Align SideKITs via sweepstakes at Super-Align.com through June 30, 2026, including a one‑month supply of Align featuring its unique B. longum 35624™ strain and a premium travel bag.
Procter & Gamble (NYSE:PG) is the strategic co-development partner for Albertsons Media Collective’s new episodic, scripted branded entertainment model, built on Albertsons shopper insights and retail performance data.
The first series, Rico’s Tacos, a short-form Minivela drama, launches June 23 across Albertsons’ YouTube, social, in-store and festival channels.
Procter & Gamble (NYSE:PG) launched Mr. Clean’s first beauty-inspired campaign, positioning the Mr. Clean Shower & Tub Scrubber as part of the “Everything Shower” self-care trend. Two New York City billboards and wild postings promote the tool and limited free Everything Shower kits.
According to Procter & Gamble, the scrubber’s pivoting handle, built-in squeegee, and Foaming Magic Erasers aim to clean bathroom surfaces in half the time versus leading all-purpose bleach sprays. Products are available nationwide, with a sweepstakes and coupon offer running June 15–24, 2026.