Welcome to our dedicated page for Procter & Gamble news (Ticker: PG), a resource for investors and traders seeking the latest updates and insights on Procter & Gamble stock.
The Procter & Gamble Company reports consumer-products developments across a portfolio of household, beauty, personal care and health brands. News commonly covers product launches, limited-edition collections and marketing campaigns for brands such as Native, Secret, Olay, Metamucil, Pantene and Zevo.
Company updates also describe formula claims, retailer-exclusive assortments, category extensions and brand education in areas such as deodorant, body wash, skin care, hair care, fiber supplements and household pest control. P&G also references a broader global brand portfolio that includes Tide, Pampers, Gillette, Crest, Charmin, Dawn and Oral-B.
Pampers (NYSE:PG) introduced Pampers AMORE on March 16, 2026 — the brand’s most premium, most absorbent diaper for newborns through size 7. Key features include a soft-as-cashmere feel, five-layer protection with KeepDry™, SHA dermatological accreditation, third-party testing for 1,000+ chemicals, and nationwide retail availability as of March 15.
Gillette Venus (NYSE: PG) and Rifle Paper Co. launched a limited-edition, Target-exclusive shave collection on March 11, 2026. The fourth collaboration features Anna Bond’s hand-painted Dahlia florals across four razors and shave-prep items, including a new Pubic Hair & Skin Razor and Soothing Shave Oil.
The collection is dermatologist and gynecologist tested for select products and is available in stores at Target and on Target.com.
Procter & Gamble (NYSE: PG) announced Old Spice's new campaign, "The End of Adolescents," launching March 10, 2026, which licenses Boyz II Men's "End of the Road" for a modern remake of the brand's "Mom Song."
The campaign debuts the Swagger Signature Scent Control system across antiperspirant/deodorant sticks and sprays and body wash, offers selectable fragrance intensity, and starts at $7.99 nationwide. The 60-second spot is airing on TV and digital platforms, and a loyalty program, the Old Spice Clippership Club, offers rewards and updates.
Procter & Gamble (NYSE: PG) on March 4, 2026 relaunched Mr. Clean with the largest Magic Eraser upgrade in 20 years and a new Shower & Tub Scrubber. Key claims: 5X cleaning performance versus leading all-purpose bleach sprays, 2X–5X durability improvements, and a built-in squeegee for streak-free finishes. Products are available now at major U.S. retailers; pricing and promotions are set by retailers.
Gain (NYSE: PG) launched Gain Plus on March 2, 2026, a premium laundry line with upgraded scent, odor-defense enzymes, Oxi cleaning, Color Guard, and refreshed packaging.
Gain Plus debuts in liquid and Flings formats with phased nationwide rollout March–June 2026 at major retailers.
Procter & Gamble (NYSE:PG) launches Bruce the Spruce Dog, a new mascot for Spruce Weed & Grass Killer, debuting March 2026 to promote the brand's pet‑friendly positioning and fast‑acting formula.
The campaign features college mascot cameos, influencers and Kirk Herbstreit, and emphasizes visible results in one hour and safety when used as directed.
Native (NYSE:PG) will attend the American Academy of Allergy, Asthma and Immunology (AAAAI) 2026 Annual Meeting in Philadelphia, Feb. 27–Mar. 2, 2026, and will introduce its new Sensitive Series. The collection features hypoallergenic fragrances excluding 81 known fragrance allergens and naturally-derived ceramides.
Registered attendees can visit Native at booth #1347 during the conference to meet company representatives and learn about formulations co-created with allergists, biologists, and dermatologists.
Old Spice (NYSE:PG) launched a limited-edition Old Spice and The Super Mario Galaxy Movie Collection, timed with Nintendo + Illumination’s The Super Mario Galaxy Movie in theaters April 1, 2026. The collection includes five scents and multiple formats—deodorant stick, body spray, body wash, 2-in-1 shampoo + conditioner, and lotion—priced from $7.97 at major retailers while supplies last. The scents (Cosmic Quest, Desert Detour, Castle Crush, Space Mischief, Brooklyn Bounce) draw inspiration from intergalactic movie environments and target men seeking nostalgic, playful grooming options.
Febreze (NYSE:PG) unveiled its 2026 Scent of the Year, Tranquil Cyprus Coves, the brand's fifth annual fragrance offering. The scent — citrus, nectarine and sea breeze notes — is part of the Premium Destinations Collection and is available across AIR, PLUG, CAR, and FABRIC formats (MSRP from $3.99).
The launch targets consumers seeking relaxation and a tropical-escape experience at home and will be sold in-store and online at major retailers nationwide.
Procter & Gamble (NYSE:PG) announced on February 24, 2026 that two P&G Ventures brands — Spruce and Zevo — won 2026 Product of the Year awards in weed killer and pest control categories.
Winners were chosen by a 40,000-consumer Kantar survey; Spruce advertises visible results in one hour, and Zevo traps claim 99.9% kill of trapped bugs.