Welcome to our dedicated page for Procter & Gamble news (Ticker: PG), a resource for investors and traders seeking the latest updates and insights on Procter & Gamble stock.
The Procter & Gamble Company (PG) generates a steady stream of news through its global portfolio of consumer brands and its capital markets activity. As a major manufacturer in the soap and other detergent manufacturing industry and related household and personal care categories, P&G regularly issues press releases about product launches, marketing campaigns, investor events, and shareholder matters.
Recent company news highlights how individual brands drive much of P&G’s visibility. Announcements have covered initiatives such as Gillette Venus expanding its Venus for Pubic Hair & Skin collection with upgraded razors and care products designed for delicate skin, Pantene introducing the Abundant & Strong collection to address hair shedding with dermatologist‑tested technology, and Aussie Haircare launching the Ultra Wonder curl care line. Other releases showcase campaigns like Bounty’s “Bounty is Your Wingman” around major football games and Tide’s collaboration with Netflix’s Stranger Things to promote a boosted liquid detergent formula.
Investors in PG stock also follow Procter & Gamble’s corporate and financial news. The company issues releases and Form 8‑K filings on quarterly earnings, dividend declarations, underwritten public offerings of notes, and webcasts of earnings calls and conference presentations. For example, the Board of Directors has declared recurring quarterly dividends, and the company has announced webcasts for discussions of quarterly results and appearances at investor conferences.
This news page aggregates such updates so readers can track brand‑level developments, marketing partnerships, dividend announcements, financing transactions, and governance‑related disclosures from a single stream. For anyone monitoring PG, the news flow provides context on how Procter & Gamble manages its portfolio, communicates with consumers, and engages with the investment community over time.
Procter & Gamble (NYSE: PG) announced a partnership between Downy Rinse and USA Hockey and launched a sweepstakes awarding two tickets to see the U.S. Men’s Ice Hockey team on February 14, 2026 at the Winter Olympics in Milano Cortina.
Entries are open from December 15, 2025 through January 2, 2026 at DownyRinseSweepstakes.com/OlympicWinterGames. The campaign promotes Downy Rinse’s odor‑removal claim (removes odors in one wash better than the leading value detergent in three washes) and features USA Hockey athletes in social content. Downy Rinse is sold nationwide with a suggested entry price reference of as low as $5.
Tide (NYSE:PG) partnered with Netflix’s Stranger Things season 5 to relaunch its retro Letters to Tide campaign and introduce a boosted Tide Original Liquid formula. The campaign stars Cara Buono and tests costume stains from the show, with Tide claiming 25% more grease and stain-fighting power and 40% more non-ionic surfactants versus the prior formula. The boosted formula launched to market after ~1 year of development and is offered at the same price as the previous product.
Procter & Gamble (NYSE:PG) announced that CFO Andre Schulten will speak at the Morgan Stanley Global Consumer & Retail Conference on Tuesday, December 2, 2025 at 8:45 A.M. Eastern Time. Media and investors can access a live audio webcast and later replay at www.pginvestor.com.
Aussie (NYSE:PG) launched Ultra Wonder, a three-product premium curl-care collection priced at $9.99 each on November 24, 2025. The line includes Ultra Wonder Daily Mist, Ultra Wonder Treatment, and Ultra Wonder Gel Crème, combining treatment and styling benefits in single formulas.
Key product claims: Daily Mist adds 55% more gloss and offers 450°F heat protection; Treatment makes hair 3x stronger with 48H bond protection and 24H moisturization; Gel Crème delivers 24H curl definition and 24H frizz control. The collection will be sold on Amazon, TikTok Shop, and at food, drug, and mass retailers nationwide.
Pantene (NYSE:PG) introduces the Abundant & Strong Collection, a three-step shampoo, conditioner, and daily scalp serum system launched on November 21, 2025 to reduce shedding and boost hair density.
Key clinical claims: the system reduces hair loss by up to 85%, delivers visible thicker hair after one use, 77% of users saw less hair loss at 4 weeks, >85% noticed increased density at 6 weeks, and users retained 6,000 more strands at the root after 8 weeks. The formula centers on a Pro-Vitamin Complex + Niacinamide antioxidant trio to address scalp oxidative stress. The collection rolls out for the holiday season starting on Amazon, then major retailers including Walmart, Target, Walgreens, and Meijer.
Pampers (NYSE:PG) unveiled Swaddlers size Pxxs on November 17, 2025, described as the world’s smallest diaper for babies born as early as 21–22 weeks or weighing less than 500g. The handcrafted Pxxs is hypoallergenic and designed with NICU experts to protect extremely premature skin. Pampers said the product will roll out to a select group of hospitals in 2025 and will not be sold in retail or online. Pampers also pledged continued support to March of Dimes, funding NICU Family Support for 50,000 families. The release cites a 350% rise in NICU admissions for 22-week babies from 2008–2022 and a 10.4% preterm rate in 2025.
Procter & Gamble (NYSE: PG) brand Cascade is marking its 70th anniversary by partnering with Feeding America to help provide up to 1 million meals to families facing hunger. Starting November 13, 2025, consumers who create a free P&G Brand Saver account and download a $1-off coupon for Cascade Platinum Plus will trigger a donation of 10 meals per coupon, up to the one-million-meal cap. The campaign combines a consumer coupon promotion with a tied charitable donation and emphasizes Cascade’s long-standing product safety testing and household positioning.
Procter & Gamble (NYSE:PG) reported Q1 FY2026 net sales of $22.4B (+3%) and organic sales +2%. Diluted EPS $1.95 (+21%) and core EPS $1.99 (+3%).
Operating cash flow was $5.4B, net earnings $4.8B, and adjusted free cash flow productivity was 102%. The company returned $3.8B to shareholders via dividends and buybacks.
P&G maintained fiscal 2026 guidance: all-in sales growth +1% to +5%, organic in-line to +4%, diluted EPS growth +3% to +9% (core EPS in-line to +4%), implying a $6.83–$7.09 EPS range (midpoint $6.96). Company expects ~$100M commodity and ~$400M tariff after-tax headwinds, and a collective $0.19 per-share headwind.
Procter & Gamble (NYSE: PG) launched the Charmin Forever Roll, a nationwide product available online and in retailers starting October 2025. The Forever Roll contains 1,700 sheets—about 32x a regular Charmin roll—and is marketed to last up to one month for a two-person household. The Starter Kit includes two 12-inch rolls and a stainless-steel holder. The product comes with a 30-day money-back guarantee and is promoted for holiday gifting and convenience.
Herbal Essences (PG) launched the "Scent Traps" campaign on October 15, 2025, starring Love Island's Amaya Espinal. The campaign promotes the brand's Rose Hips fragrance with playful, retro-infomercial videos and social activations to position scent as a memory-linked dating "hack."
Highlights include Amaya-led how-to skits, a limited-time Scent Trap sweepstakes running 10/15/25–10/26/25, and a promotional claim that a Rose Hips bottle sells, on average, every two seconds (US L52W week ending 9/20/25).