Welcome to our dedicated page for Procter & Gamble news (Ticker: PG), a resource for investors and traders seeking the latest updates and insights on Procter & Gamble stock.
The Procter & Gamble Company reports consumer-products developments across a portfolio of household, beauty, personal care and health brands. News commonly covers product launches, limited-edition collections and marketing campaigns for brands such as Native, Secret, Olay, Metamucil, Pantene and Zevo.
Company updates also describe formula claims, retailer-exclusive assortments, category extensions and brand education in areas such as deodorant, body wash, skin care, hair care, fiber supplements and household pest control. P&G also references a broader global brand portfolio that includes Tide, Pampers, Gillette, Crest, Charmin, Dawn and Oral-B.
Tide (NYSE:PG) launched Tide evo on February 17, 2026, a 100% concentrated, waterless laundry tile with six cleaning layers that activates in cold water. Tide evo uses fiber-based surfactant technology, curbside recyclable Forest Stewardship Council certified paperboard packaging, and is rolling out nationwide at major retailers.
The product aims to reduce transport weight and plastic waste, enhance accessibility features, and supports Tide's goal to shift more loads to cold water by 2030.
P&G (NYSE:PG) brands Native, P&G Studios and dentsu Entertainment launched The Golden Pear Affair, a 55-episode feature-length "microsoap" available Feb 12, 2026. Episodes total just under 80 minutes; the full series is $9.99 at thegoldenpearaffair.com with free trailers and initial episodes.
The series integrates Native's limited edition Global Flavors scents and offers social-platform distribution plus site-based promotions and pay-per-episode options.
Procter & Gamble (NYSE:PG) executives will present at the Consumer Analyst Group of New York Conference on Feb. 19, 2026 at 9:00 a.m. ET. Media and investors can access a live audio webcast and a replay via the company investor website.
Head & Shoulders (NYSE:PG) launched BARE Itchy Scalp Relief Serum, a 9‑ingredient scalp serum that delivers instant itch relief and deposits zinc pyrithione (ZPT) to maintain anti-dandruff protection on non-wash days.
The product is dermatologically tested, clinically proven, and reported 90% instant soothing in a two-week consumer study; nationwide launch began January 2026 at major retailers.
Procter & Gamble (PG) launched the Cascade Clean Machine, an immersive tour debuting at the Florida State Fair Feb. 14–15 that places visitors inside a life‑size dishwasher to demonstrate Cascade Platinum Plus cleaning performance.
The installation showcases ActionPacs, claims up to 100% grease breakdown, compares cleaning power to Dawn, and offers prizes, product samples, and appearances tied to the brand’s TV campaign. The tour will continue to additional fair stops nationwide.
Head & Shoulders (NYSE:PG) launches three upgraded collections—Smooth & Silky, Sulfate-Free Shea Butter, and Hydrating Coconut—rolling out nationwide January 2026. Each formula is clinically proven to fight dandruff, dermatologically tested, enhanced with premium scents and conditioning benefits, and backed by 60+ years of scalp care innovation.
Downy (NYSE:PG) is partnering with Meijer and Operation Warm to provide winter coats and essentials to children in need, starting with distribution events in Grand Rapids, MI and Cincinnati, OH. The collaboration includes a $100,000 donation, in-store programs, and employee volunteer-led community events to support Operation Warm’s nationwide efforts.
This initiative aims to deliver warmth, confidence, and basic winter gear directly to children while raising awareness and community engagement.
Gillette Venus (PG) announced a partnership with U.S. Figure Skating athletes Alysa Liu, Isabeau Levito, and Starr Andrews ahead of the Olympic Winter Games Milano Cortina 2026. Venus is the Official Razor of Team USA and is launching a campaign featuring new Gold Razors built for sensitive and dry skin.
The campaign emphasizes performance-ready skincare for athletes and introduces a new pubic hair and skin razor with a CalmCurve handle and TrustGrip for precision.
Old Spice (PG) launches the Spice Alchemist collection nationwide on February 4, 2026, a premium, cologne-infused range of deodorants, body washes and cologne mists.
The line features four scents, 24/7 odor protection, formulation claims (no parabens, phthalates, dyes, aluminum in deodorant) and a suggested retail price starting at $12.99.
Old Spice (NYSE: PG) is staging the “Unrivaled Freshness Experience” near San Francisco’s Ferry Building during Super Bowl LX week, Feb 5–7, 2026. The immersive trailer debuts the cologne-infused Spice Alchemist line and an upgraded Swagger with 24/7 Signature Scent Control.
Fans can sample products, enter for Super Bowl LX ticket prizes by joining the Clippership Club, meet Isaiah Mustafa, and view interactive locker-room photo moments at Embarcadero Plaza from 11:00 AM–8:00 PM PST.