Philips Norelco launches Head Shaver Pro series, featuring elevated comfort and precision
Philips (NYSE: PHG) has launched its new Head Shaver Pro Series, expanding its electric shaving portfolio with advanced features for head grooming. The series, priced between $79.99-$139.99, introduces innovative technologies including PowerAdapt Sensor, 360-degree Flexing Head, and 36 ComfortCut blades.
The launch addresses a significant market opportunity, targeting the 70+ million U.S. men experiencing balding, with nearly half actively shaving their heads. Key features include 90-minute runtime, quick charging capabilities, waterproof design, and a specialized hair collection system. Replacement heads are available at $34.99 and come with a recommendation for six-month replacement cycles.
[ "Targets large addressable market of 70+ million U.S. men experiencing balding", "Premium pricing strategy with $79.99-$139.99 range suggests healthy margins", "Recurring revenue potential through $34.99 replacement heads every 6 months", "Extended 5-year warranty offering builds customer confidence and brand loyalty" ]Philips (NYSE: PHG) ha lanciato la nuova Head Shaver Pro Series, ampliando la sua gamma di rasatura elettrica per la cura del cuoio capelluto con funzioni avanzate. La serie, proposta nella fascia di prezzo tra $79.99 e $139.99, introduce tecnologie innovative come il PowerAdapt Sensor, una testina flessibile a 360 gradi e 36 lame ComfortCut.
Il lancio si rivolge a un'importante opportunità di mercato, indirizzando i oltre 70 milioni di uomini statunitensi che affrontano la calvizie, di cui quasi la metà si rade attivamente il capo. Le caratteristiche principali includono 90 minuti di autonomia, ricarica rapida, design impermeabile e un sistema dedicato di raccolta dei peli. Le testine di ricambio costano $34.99 con la raccomandazione di sostituirle ogni sei mesi.
- Si rivolge a un ampio mercato indirizzabile di oltre 70 milioni di uomini USA con calvizie.
- La strategia di prezzo premium ($79.99–$139.99) suggerisce margini interessanti.
- Potenziale di ricavi ricorrenti tramite testine di ricambio da $34.99 ogni 6 mesi.
- Un'estensione di garanzia fino a 5 anni aumenta fiducia e fedeltà al marchio.
Philips (NYSE: PHG) ha lanzado su nueva Head Shaver Pro Series, ampliando su oferta de afeitado eléctrico con funciones avanzadas para el cuidado de la cabeza. La serie, con un precio entre $79.99 y $139.99, presenta tecnologías innovadoras como PowerAdapt Sensor, cabezal flexible de 360 grados y 36 cuchillas ComfortCut.
El lanzamiento aprovecha una importante oportunidad de mercado, dirigido a los más de 70 millones de hombres en EE. UU. que sufren pérdida de cabello, casi la mitad de los cuales se afeitan la cabeza activamente. Las características clave incluyen 90 minutos de autonomía, carga rápida, diseño impermeable y un sistema especializado de recogida del pelo. Las cabezas de repuesto cuestan $34.99 y se recomienda sustituirlas cada seis meses.
- Apunta a un gran mercado direccionable de más de 70 millones de hombres estadounidenses con calvicie.
- Estrategia de precios premium ($79.99–$139.99) que sugiere márgenes saludables.
- Potencial de ingresos recurrentes mediante cabezas de repuesto de $34.99 cada 6 meses.
- Una garantía ampliada de 5 años genera confianza del cliente y lealtad a la marca.
Philips (NYSE: PHG)가 새로운 Head Shaver Pro Series를 출시하며 두피용 전기면도기 라인업을 확장했습니다. 시리즈 가격은 $79.99~$139.99로, PowerAdapt 센서, 360도 플렉싱 헤드, 36개의 ComfortCut 블레이드 등 혁신 기술을 도입했습니다.
이번 출시로 탈모를 겪는 7,000만 명 이상의 미국 남성이라는 큰 시장 기회를 노립니다. 그중 거의 절반은 적극적으로 머리를 깎고 있습니다. 주요 기능으로는 90분 사용 시간, 급속 충전, 방수 설계, 전용 모발 수거 시스템이 포함되며, 교체용 헤드는 $34.99로 6개월 주기 교체가 권장됩니다.
- 탈모를 겪는 7,000만명 이상의 미국 남성을 겨냥한 큰 주소화 가능한 시장.
- $79.99–$139.99의 프리미엄 가격 전략은 양호한 마진을 시사.
- 6개월마다 $34.99의 교체 헤드를 통한 반복 수익 가능성.
- 5년 연장 보증은 고객 신뢰와 브랜드 충성도를 높임.
Philips (NYSE: PHG) a lancé sa nouvelle Head Shaver Pro Series, enrichissant son offre de rasage électrique pour le cuir chevelu avec des fonctionnalités avancées. La gamme, positionnée entre $79.99 et $139.99, intègre des technologies innovantes telles que le PowerAdapt Sensor, une tête flexible à 360 degrés et 36 lames ComfortCut.
Ce lancement vise une opportunité de marché importante, ciblant les plus de 70 millions d'hommes américains confrontés à la calvitie, dont près de la moitié se rasent activement la tête. Parmi les caractéristiques clés : 90 minutes d'autonomie, charge rapide, conception étanche et système spécialisé de collecte des poils. Les têtes de rechange sont proposées à $34.99 et leur remplacement est recommandé tous les six mois.
- Cible un vaste marché adressable de plus de 70 millions d'hommes américains atteints de calvitie.
- Stratégie de prix premium ($79.99–$139.99) suggérant des marges saines.
- Potentiel de revenus récurrents via des têtes de rechange à $34.99 tous les 6 mois.
- Une garantie étendue à 5 ans renforce la confiance client et la fidélité à la marque.
Philips (NYSE: PHG) hat die neue Head Shaver Pro Series eingeführt und erweitert damit sein Portfolio für elektrische Kopfrasuren um fortschrittliche Funktionen. Die Serie kostet zwischen $79.99 und $139.99 und bringt Innovationen wie den PowerAdapt-Sensor, einen 360-Grad-flexiblen Kopf und 36 ComfortCut-Klingen.
Der Launch adressiert eine bedeutende Marktchance und zielt auf die über 70 Millionen US-Männer mit Haarausfall ab, von denen fast die Hälfte aktiv ihren Kopf rasiert. Wichtige Merkmale sind 90 Minuten Laufzeit, Schnellladefähigkeit, wasserfestes Design und ein spezielles Haarauffangsystem. Ersatzköpfe kosten $34.99 und werden alle sechs Monate empfohlen.
- Richtet sich an einen großen adressierbaren Markt von über 70 Millionen US-Männern mit Haarausfall.
- Premium-Preisstrategie ($79.99–$139.99) deutet auf gesunde Margen hin.
- Wiederkehrende Umsätze durch Ersatzköpfe à $34.99 alle 6 Monate möglich.
- Eine erweiterte 5-Jahres-Garantie stärkt Kundenvertrauen und Markentreue.
- None.
- Highly competitive market with numerous established players
- Initial limited distribution through select retailers may impact early sales potential
The No. 1 electric shave brand* brings its unmatched blade technology to a new grooming category, helping deliver a smoother, more personalized headshave experience
As the newest breakthrough from America's #1 electric shave and grooming brand*, the Philips Norelco Head Shaver Pro Series is designed for a smooth, close and comfortable head shave that brings the confidence to raise your standards.
Key features include:
- Powered by PowerAdapt Sensor technology, the shaver reads and responds to hair thickness in real time, ensuring a smooth, comfortable shave from start to finish.
- The 360-degree Flexing Head effortlessly adapts to every contour of the scalp, cutting hair in any direction to maintain optimal skin contact and reduce pressure and irritation, even in hard-to-reach areas.
- Equipped with 36 ComfortCut blades, the Head Shaver Pro series is engineered to deliver an ultra-close, polished finish, and a sleek, ergonomic grip that ensures a secure, comfortable hold.
"Head shaving is a growing choice for people who want a clean, confident look," said Rafael Viestel da Silva, Philips Grooming and Beauty Marketing Director. "The Philips Norelco Head Shaver Pro Series brings our decades of rotary technology to this category, delivering a close, comfortable shave with the control and precision that Philips is known for. It's designed to make the daily shave easy, effective and something people can feel good about every day."
Grounded in Research, Elevated in Performance
Recent consumer research from Philips shows that, among the more than 70 million men in the
This shift reflects how head shaving has become a statement of personal expression and confidence, not just maintenance. Designed in direct response to these needs, Philips Norelco Head Shaver Pro Series offers a personalized, skin-friendly grooming experience that empowers users to look and feel their best every day.
Additional features include:
- Extended runtime: Enjoy up to 90 minutes of cordless shaving from a 1-hour charge with increased battery life—perfect for at home or on-the-go.
- Quick charge + easy maintenance: A 5-minute quick charge gives you a full shave in a pinch, while the rinsing stand, travel lock and convenient storage pouch keep your shaver clean, secure and organized wherever you go.
100% waterproof: For use wet or dry with gel or foam, even in the shower.- 'Hair Collect' system: Captures cut hairs during your shave to help keep sinks and counters clean as you go.
- Anti-corrosive replacement heads available: Designed for all Philips Norelco Head Shaver Pro series and built to last. It's recommended to replace your blades every six months to maintain optimal shaving performance.
Availability & Pricing
Philips Norelco Head Shaver Pro series is available on Philips.com, Amazon.com and Walmart.com, with other retailers adding to offerings throughout 2025 and 2026.The suggested retail price is
For further information, please contact:
Devon Driscoll Philips Email: Devon.Driscoll@philips.com | Lauren Baker Omnicom PR Group Email: l.baker@omc.com |
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
Headquartered in
*Circana, LLC, Total US – MULO+, Men's Grooming by Brand, Dollar Sales, CY 2024 Ending 12/29/24
**Medihair, 2024
***MG Device ecosystem multiusage 2024; Truth, Refining portfolio strategy, 2024
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SOURCE Philips Norelco
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