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Study finds 90% of people are willing to help new parents--yet 62% of moms, including 76% of Hispanic moms, have difficulty voicing their needs: it's time for the village to step in with support

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Philips (NYSE:PHG) and March of Dimes released a comprehensive study revealing a significant support gap for new mothers. The research shows that while 90% of people are willing to help new parents, 62% of mothers struggle to express their support needs, with this figure rising to 76% among Hispanic moms.

Key findings highlight that 2 out of 3 parents need the most support in the first three months postpartum, with 17% of mothers receiving no support outside their spouse. Mental health and self-care emerged as top priorities, with 93% of mothers considering self-care essential, yet 80% get less than an hour of personal time daily. The study also revealed that only 31% of the public are very familiar with postpartum health issues.

Philips (NYSE:PHG) e March of Dimes hanno pubblicato uno studio approfondito che evidenzia un significativo divario di supporto per le neo-mamme. La ricerca mostra che, sebbene il 90% delle persone sia disposto ad aiutare i nuovi genitori, il 62% delle madri fatica a esprimere le proprie esigenze di supporto, cifra che sale al 76% tra le mamme ispaniche.

I risultati principali sottolineano che 2 genitori su 3 necessitano del massimo supporto nei primi tre mesi dopo il parto, con il 17% delle madri che non riceve alcun supporto al di fuori del coniuge. La salute mentale e la cura di sé sono emerse come priorità principali, con il 93% delle madri che considera essenziale prendersi cura di sé, ma l'80% dedica meno di un'ora al giorno al tempo personale. Lo studio ha inoltre rivelato che solo il 31% del pubblico conosce bene le problematiche legate alla salute postpartum.

Philips (NYSE:PHG) y March of Dimes publicaron un estudio exhaustivo que revela una brecha significativa de apoyo para las nuevas madres. La investigación muestra que, aunque el 90% de las personas están dispuestas a ayudar a los nuevos padres, el 62% de las madres tiene dificultades para expresar sus necesidades de apoyo, cifra que aumenta al 76% entre las madres hispanas.

Los hallazgos clave destacan que 2 de cada 3 padres necesitan el mayor apoyo en los primeros tres meses posparto, con un 17% de madres que no recibe ningún apoyo fuera de su cónyuge. La salud mental y el autocuidado surgieron como prioridades principales, con un 93% de las madres que consideran esencial el autocuidado, pero el 80% dedica menos de una hora diaria a tiempo personal. El estudio también reveló que solo el 31% del público está muy familiarizado con los problemas de salud posparto.

필립스(NYSE:PHG)와 March of Dimes가 신생 엄마들을 위한 지원 격차를 밝히는 포괄적인 연구를 발표했습니다. 연구에 따르면 90%의 사람들이 새 부모를 돕고자 하지만, 62%의 엄마들은 자신의 지원 필요를 표현하는 데 어려움을 겪고, 이 수치는 히스패닉 엄마들 사이에서 76%로 증가합니다.

주요 발견은 3개월 산후 기간 동안 부모 3명 중 2명이 가장 많은 지원을 필요로 하며, 17%의 엄마들은 배우자 외에는 아무런 지원도 받지 못한다는 점을 강조합니다. 정신 건강과 자기 관리가 최우선 과제로 떠올랐으며, 93%의 엄마들이 자기 관리를 필수로 여기지만, 80%는 하루에 개인 시간을 1시간도 채 가지지 못합니다. 또한 연구는 대중의 31%만이 산후 건강 문제에 대해 잘 알고 있다는 점을 밝혔습니다.

Philips (NYSE:PHG) et March of Dimes ont publié une étude complète révélant un important déficit de soutien pour les nouvelles mères. La recherche montre que bien que 90 % des personnes soient prêtes à aider les nouveaux parents, 62 % des mères ont du mal à exprimer leurs besoins de soutien, ce chiffre montant à 76 % chez les mères hispaniques.

Les principales conclusions soulignent que 2 parents sur 3 ont le plus besoin de soutien durant les trois premiers mois post-partum, avec 17 % des mères ne recevant aucun soutien en dehors de leur conjoint. La santé mentale et le soin de soi ont émergé comme des priorités majeures, 93 % des mères considérant le soin de soi comme essentiel, pourtant 80 % disposent de moins d'une heure de temps personnel par jour. L'étude a également révélé que seulement 31 % du public connaît bien les problèmes de santé post-partum.

Philips (NYSE:PHG) und March of Dimes veröffentlichten eine umfassende Studie, die eine erhebliche Unterstützungslücke für frischgebackene Mütter aufzeigt. Die Untersuchung zeigt, dass zwar 90 % der Menschen bereit sind, neuen Eltern zu helfen, aber 62 % der Mütter Schwierigkeiten haben, ihre Unterstützungsbedürfnisse zu äußern, wobei dieser Anteil bei 76 % der hispanischen Mütter liegt.

Wichtige Erkenntnisse heben hervor, dass 2 von 3 Eltern in den ersten drei Monaten nach der Geburt die meiste Unterstützung benötigen, wobei 17 % der Mütter außerhalb ihres Ehepartners keine Unterstützung erhalten. Psychische Gesundheit und Selbstfürsorge wurden als oberste Prioritäten genannt, wobei 93 % der Mütter Selbstfürsorge für unerlässlich halten, aber 80 % weniger als eine Stunde persönliche Zeit pro Tag haben. Die Studie zeigte außerdem, dass nur 31 % der Öffentlichkeit mit den gesundheitlichen Problemen nach der Geburt sehr vertraut sind.

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  • 62% of mothers struggle to express their support needs
  • 76% of Hispanic mothers face difficulties in voicing their support needs
  • 17% of mothers receive no support outside of spouse/partner
  • Only 31% of the public are very familiar with postpartum health issues

Philips Avent and March of Dimes urge communities to 'Share the Care' and bridge the gap to reinvent the modern-day village.

CAMBRIDGE, Mass., July 22, 2025 /PRNewswire/ -- Philips (NYSE: PHG, AEX: PHIA), a global leader in mother and child care, is encouraging the modern-day village, in partnership with March of Dimes, to better support mothers. Building on a nearly 20-year collaboration, new co-commissioned data spotlights the invisible load of early parenthood and the impact that communities can make in caring for moms during the postpartum period and beyond so that they can prioritize their well-being while providing the best care for baby.

The research reveals a powerful disconnect: while 9 in 10 people say they are comfortable helping a new parent if asked, 62% of moms—especially Hispanic moms (76%)— say it's difficult to express their support needs, especially when the need is emotional or mental.

"The transition to parenthood is one of the most important and most challenging times in a person's life, yet many new moms face it without the support they need," said Kelly Ernst, Chief Impact Officer at March of Dimes. "Together with Philips Avent, we're calling on communities to turn their willingness to help into meaningful action. When we equip families, friends, and neighbors with the tools to show up, we can begin to build a village that truly supports every mom."

Key Findings from the Philips Avent & March of Dimes Share the Care Survey

  • The support gap is real:
    • 2 out of 3 parents say they need the most help in the first three months postpartum.
    • 17% of Moms with a child age 3 or younger have not received any support outside of their spouse or partner. Even among Moms who did receive support, 42% say it isn't enough.
  • mental health and self-care are top needs:
    • Most new moms want support with mental/emotional health (postpartum depression, feelings of isolation, decision fatigue) and self-care/recovery (breaks, light exercise, therapy).
    • 93% of moms of an infant/toddler say self-care is essential, but 8 in 10 get less than an hour of personal time per day.
  • Lack of awareness of postpartum health issues is a key barrier:
    • Only 31% of the public are very familiar with postpartum health issues.
    • Those informed about postpartum issues are 2.5x more likely to offer support to a parent as they navigate raising their infant/toddler.

  • Fathers, Family, and Friends All Play a Role:

    • Fathers of kids under 18 are just as likely as moms to have supported a parent of an infant or toddler (72% vs. 75%)—and when it comes to financial support, dads are leading the way (42% vs. 26%).
    • Among General Public Village supporters, support is more often provided to an immediate family (63%) than close friend (49%) —but everyone can play a role.

"As an OBGYN and a new mom,  I've seen how deeply a parent's well-being shapes their child's health," said Dr. Ali Rodriguez, Obstetrician and gynecologist. "We need to normalize asking for help and create a culture where support is proactive, not reactive, so that moms and villagers have the confidence to Share the Care."

About the "Share the Care" campaign
The Philips Avent campaign encourages families, friends, and communities to "Share the Care" by offering small, intentional acts of support—from checking in with a new mom to helping with meals for parents and baby or simply listening. It also provides educational resources to help villagers understand what new parents truly need and how they should show up to support. Though every mom's needs differ, most want support, making it essential for the village to "Share the Care" to better support moms so they can prioritize their well-being and self-care too.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.

Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2024 sales of EUR 18 billion and employs approximately 67,200 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

About March of Dimes
March of Dimes leads the fight for the health of all moms and babies. We support research, education, and advocacy and provide programs and services so that every family can get the best possible start. Since 1938, we've built a successful legacy to support every pregnant person and every family. Visit marchofdimes.org or nacersano.org for more information.

About the research
The study was conducted by The Harris Poll on behalf of March of Dimes among 2,400 U.S. adults aged 18 or older, including 454 Moms of an infant/ toddler age 3 or younger, and 138 Hispanic Moms of an infant/ toddler age 3 or younger. The survey was conducted online between April 21 and May 3, 2025. Data are weighted where necessary by age, gender, race/ethnicity, region, education, employment, marital status, household size, household income, and propensity to be online to bring them in line with their actual proportions in the population.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/study-finds-90-of-people-are-willing-to-help-new-parentsyet-62-of-moms-including-76-of-hispanic-moms-have-difficulty-voicing-their-needs-its-time-for-the-village-to-step-in-with-support-302510531.html

SOURCE Philips AVENT

FAQ

What are the key findings of Philips (NYSE:PHG) and March of Dimes' Share the Care Survey 2025?

The survey revealed that while 90% of people are willing to help, 62% of mothers struggle to express support needs. Additionally, 2 out of 3 parents need most help in the first three months postpartum, and 17% of mothers receive no support outside their spouse.

How many Hispanic mothers struggle with expressing their support needs according to Philips' 2025 study?

According to the study, 76% of Hispanic mothers have difficulty expressing their support needs, particularly regarding emotional and mental support.

What percentage of new mothers receive adequate support according to Philips' 2025 research?

The research shows that among mothers who received support, 42% say it isn't enough. Additionally, 17% of mothers with children age 3 or younger receive no support outside their spouse or partner.

How much personal time do new mothers get according to the Philips and March of Dimes 2025 survey?

While 93% of mothers consider self-care essential, the survey found that 8 in 10 mothers get less than one hour of personal time per day.

What role do fathers play in supporting new parents according to Philips' 2025 study?

The study shows that 72% of fathers with kids under 18 have supported parents of infants or toddlers, matching mothers' support rate of 75%. Fathers are particularly leading in financial support (42% vs. 26%).
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